\nCoca-Cola Rom\u00e2nia, filiala The Coca-Cola Company pe plan local, anun\u0163\u0103 c\u0103 Iuliana Nedelcu, care a de\u0163inut p\u00e2n\u0103 \u00een prezent pozi\u0163ia de marketing director pentru opera\u0163iunile din Rom\u00e2nia, a preluat rolul de Senior Director of Marketing Frontline Activation pentru Europa de Sud-Est, \u00eencep\u00e2nd cu luna iulie. <\/p>\n
\n\u00cen acest context, pozi\u0163ia de director de marketing pentru opera\u0163iunile locale a fost preluat\u0103 de Adrian Man, care s-a al\u0103turat echipei din Rom\u00e2nia dup\u0103 ce a condus echipele de marketing responsabile pentru opera\u0163iunile Coca-Cola din Ucraina, Moldova \u015fi Belarus.<\/p>\n
\nAnterior, Adrian Man a lucrat timp de 12 ani \u00een cadrul companiei FrieslandCampina pe diferite pozi\u0163ii, inclusiv \u00een afara \u0163\u0103rii, ca International Marketing Manager, timp de 3 ani, \u015fi pentru Beiersdorf Company.<\/p>\n
\nIuliana Nedelcu are peste 20 de ani de experien\u0163\u0103 \u00een marketing, dintre care peste 14 ani petrecu\u0163i \u00een cadrul Coca-Cola, perioad\u0103 \u00een care a lucrat \u00eendeaproape cu toate brandurile din portofoliul companiei,\u00eenainte de a prelua mandatul de director \u00een 2021, pozi\u0163ie din care a coordonat \u00eentreaga strategie de marketing pe plan local.<\/p>\n
\nCoca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare, a \u00eenre\u00adgistrat \u00een primul trimestru o sc\u0103dere a volumelor cu peste 10% (low-double digits), declin condus de categoriile de b\u0103uturi carbonatate \u015fi de cele necarbonatate, se arat\u0103 \u00een ultimul raport al grupului.<\/p>\n
\nGrupul Coca-Cola HBC activeaz\u0103 \u00een aproape 30 de \u0163\u0103ri \u015fi este controlat de Kar-Tess Holding (23% din ac\u0163iuni), \u015fi The Coca-Cola Company (21% din ac\u0163iuni), iar restul sunt ac\u0163iuni free floating.<\/p>\n
\nGrupul are \u00een portofoliu sucuri acidulate precum Coca-Cola, Fanta \u015fi Sprite, dar \u015fi sucuri f\u0103r\u0103 acid (Cappy Pulpy, Cappy Nectar), ap\u0103 mineral\u0103 (Dorna), ceaiuri reci (Fuzetea), b\u0103uturi energizante, cafea (Costa) dar \u015fi b\u0103uturi pe baz\u0103 de plante, precum AdeZ, dar \u015fi b\u0103uturi alcoolice.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Coca-Cola Rom\u00e2nia, filiala The Coca-Cola Company pe plan local, anun\u0163\u0103 c\u0103 Iuliana Nedelcu, care a de\u0163inut p\u00e2n\u0103 \u00een prezent pozi\u0163ia de marketing director pentru opera\u0163iunile din Rom\u00e2nia, a preluat rolul de Senior Director of Marketing Frontline Activation pentru Europa de Sud-Est, \u00eencep\u00e2nd cu luna iulie. \u00cen acest context, pozi\u0163ia de director de marketing pentru […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,55285,452,21231,10338,22479],"class_list":["post-228889","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-coca-cola-romania","tag-director","tag-locale","tag-operatiuni","tag-pozitie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228889"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228889\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}