{"id":228852,"date":"2024-07-29T18:33:50","date_gmt":"2024-07-29T18:33:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=228852"},"modified":"2024-07-29T18:33:50","modified_gmt":"2024-07-29T18:33:50","slug":"heineken-intampina-dificultati-pe-piata-chineza-celebrul-producator-de-bere-olandez-inregistreaza-deprecieri-de-874-milioane-de-euro-din-cauza-scaderii-cererii-de-consum","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=228852","title":{"rendered":"Heineken \u00eent\u00e2mpin\u0103 dificult\u0103\u0163i pe pia\u0163a chinez\u0103: Celebrul produc\u0103tor de bere olandez \u00eenregistreaz\u0103 deprecieri de 874 milioane de euro din cauza sc\u0103derii cererii de consum"},"content":{"rendered":"<p>\nHeineken NV a \u00eenregistrat o depreciere de 874 de milioane de euro (949 de milioane de dolari) a participa\u0163iei sale la cel mai mare produc\u0103tor de bere din China, deoarece cheltuielile de consum se afl\u0103 sub presiune at\u00e2t \u00een Asia, c\u00e2t \u015fi \u00een SUA \u015fi Europa, scrie Bloomberg.<\/p>\n<p>\nProduc\u0103torul olandez de bere a men\u0163ionat o sc\u0103dere a evalu\u0103rii participa\u0163iei sale la cel mai mare produc\u0103tor de bere din China, China Resources Beer Holdings Co., din cauza \u00eengrijor\u0103rilor legate de cererea de consum din China continental\u0103, care au afectat pre\u0163ul ac\u0163iunilor firmei.<\/p>\n<p>\nAc\u0163iunile au sc\u0103zut cu p\u00e2n\u0103 la 7,4% la \u00eenceputul zilei de luni \u00een Amsterdam, \u00eenregistr\u0103ri sc\u0103deri de 7,3% \u00een ultimele 12 luni.&nbsp;<\/p>\n<p>\n\u00cen general, volumul de bere a crescut organic cu 2,1% \u00een primul semestru, rat\u00e2nd estimarea Bloomberg de 3,7%. Heineken \u015fi-a redus previziunile pentru profitul opera\u0163ional pe \u00eentregul an.&nbsp;<\/p>\n<p>\nHeineken a achizi\u0163ionat o participa\u0163ie de 40% \u00een ac\u0163ionarul majoritar al China Resources Beer, listat\u0103 la Hong-Kong, pentru 3,1 miliarde de dolari \u00een 2018. Tranzac\u0163ia a oferit Heineken un partener cu acoperire local\u0103 de distribu\u0163ie pentru a naviga pe cea mai mare pia\u0163\u0103 de bere din lume. La r\u00e2ndul s\u0103u, a permis firmei chineze s\u0103 se extind\u0103 \u00een segmentul berii premium.<\/p>\n<p>\nLa momentul investi\u0163iei, pia\u0163a chinez\u0103 de consum era \u00eenc\u0103 \u00een cre\u015ftere, dar cheltuielile au suferit dificult\u0103\u0163i \u00een a-\u015fi reveni dup\u0103 blocajele cauzate de pandemie \u015fi criza imobiliar\u0103.<\/p>\n<p>\nDeprecierea non-cash a reprezentat o \u201eajustare tehnic\u0103\u201d, a declarat directorul general al Heineken, Dolf van den Brink, \u00eentr-un interviu acordat Bloomberg TV. \u201eNu credem c\u0103 aceasta este o reflectare corect\u0103 a performan\u0163ei subiacente\u201d, a ad\u0103ugat el.<\/p>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Heineken NV a \u00eenregistrat o depreciere de 874 de milioane de euro (949 de milioane de dolari) a participa\u0163iei sale la cel mai mare produc\u0103tor de bere din China, deoarece cheltuielile de consum se afl\u0103 sub presiune at\u00e2t \u00een Asia, c\u00e2t \u015fi \u00een SUA \u015fi Europa, scrie Bloomberg. Produc\u0103torul olandez de bere a men\u0163ionat o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7172,7213,283,6545,9817,246,8168,10325,297,8327],"class_list":["post-228852","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actiuni","tag-bere","tag-cheltuieli","tag-china","tag-consum","tag-crestere","tag-heineken","tag-participatie","tag-producator","tag-scadere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228852"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228852\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}