\nTuborg Rom\u00e2nia a numit-o pe Simona Potecu, un executiv cu peste 25 de ani de experien\u0163\u0103, \u00een func\u0163ia de marketing vice president. Anterior ea a lucrat \u00een mai multe companii din industria de bunuri de larg consum precum Jacobs Douwe Egberts, Mondelez International, Kraft Food Group \u015fi Unilever, superviz\u00e2nd implementarea strategiilor de marketing ale acestora \u00een \u0163\u0103ri precum Rom\u00e2nia, Germania, Austria, Elve\u0163ia, Grecia \u015fi Bulgaria.<\/p>\n
\n\u201eEste o adev\u0103rat\u0103 pl\u0103cere \u015fi o nou\u0103 provocare s\u0103 fiu aici, al\u0103turi de colegi creativi \u015fi entuzia\u015fti. \u00cencepem acest drum \u00eempreun\u0103, urm\u00e2nd acelea\u015fi principii care m-au ghidat mereu: strategie \u00eenainte de tactici, focus pe priorit\u0103\u0163i \u2013 singura modalitate de a ob\u0163ine rezultate durabile, \u015fi mult\u0103 pasiune pentru ceea ce facem \u015fi pentru modul \u00een care alegem s\u0103 facem. Ca profesioni\u015fti \u00een marketing, recunoa\u015ftem c\u0103 puterea nu este la noi, ci la consumatori. Ne vom dedica s\u0103 r\u0103m\u00e2nem \u00een topul preferin\u0163elor lor \u015fi s\u0103 fim mereu cu un pas \u00eenaintea tendin\u0163elor de consum, \u00eentr-o pia\u0163\u0103 a b\u0103uturilor din ce \u00een ce mai competitiv\u0103 \u015fi dinamic\u0103\u201d, a declarat Simona Potecu, Marketing Vice President Tuborg Rom\u00e2nia.<\/p>\n
\n\u00cen calitate de Marketing Vice President la Tuborg Rom\u00e2nia, Simona Potecu se al\u0103tur\u0103 echipei de lideri ai companiei, asum\u00e2ndu-\u015fi responsabilit\u0103\u0163i extinse de marketing, consumer marketing, precum \u015fi trade marketing. Rolul s\u0103u va fi esen\u0163ial \u00een cre\u015fterea business-ului, prin formularea unei perspective strategice pentru m\u0103rci \u015fi prin traducerea acesteia \u00een planuri clare \u015fi execu\u0163ii superioare \u00een magazine.<\/p>\n
\nUNITED ROMANIAN BREWERIES BEREPROD, produc\u0103torul berii Tuborg, a avut \u00een 2023 o cifr\u0103 de afaceri de 659 de milioane de lei, \u00een cre\u015ftere cu 20% fa\u0163\u0103 de anul precedent. \u00cen prezent, portofoliul include: Tuborg, Tuborg 0.0%, Carlsberg, Carlsberg LUMA, Carlsberg 0.0%, Holsten, SKOL Original, Guinness, Kilkenny, Weihenstephaner, Grimbergen, Kronenbourg 1664 Blanc, Angelo Poretti, Bucur, Somersby, precum \u015fi Granini pe pia\u0163a b\u0103uturilor r\u0103coritoare.<\/p>\n
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Tuborg Rom\u00e2nia a numit-o pe Simona Potecu, un executiv cu peste 25 de ani de experien\u0163\u0103, \u00een func\u0163ia de marketing vice president. Anterior ea a lucrat \u00een mai multe companii din industria de bunuri de larg consum precum Jacobs Douwe Egberts, Mondelez International, Kraft Food Group \u015fi Unilever, superviz\u00e2nd implementarea strategiilor de marketing ale acestora […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[448,7178,9759,98],"class_list":["post-228763","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-functie","tag-marketing","tag-numire","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228763"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228763\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}