{"id":228680,"date":"2024-07-19T08:00:00","date_gmt":"2024-07-19T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=228680"},"modified":"2024-07-19T08:00:00","modified_gmt":"2024-07-19T08:00:00","slug":"un-emigrant-a-crescut-intr-o-familie-cu-21-de-frati-a-luptat-in-razboi-si-a-creat-de-la-zero-o-afacere-care-l-a-propulsat-in-liga-miliardarilor-compania-a-fost-vanduta-cu-o-suma-fabuloasa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=228680","title":{"rendered":"Un emigrant a crescut \u00eentr-o familie cu 21 de fra\u0163i, a luptat \u00een r\u0103zboi \u015fi a creat de la zero o afacere care l-a propulsat \u00een liga miliardarilor. Compania a fost v\u00e2ndut\u0103 cu o sum\u0103 fabuloas\u0103"},"content":{"rendered":"<p>\n<strong>Mo\u015ftenind \u201emicrobul antreprenoriatului\u201d de la p\u0103rin\u0163ii s\u0103i, negustori de bere germani, Adolphus Busch a avut ideea \u2013 inspirat\u0103 \u2013 de a aduce gustul berii nem\u0163e\u015fti peste ocean, \u00een Statele Unite, unde emigrase la doar 18 ani. A\u015fa a luat na\u015ftere gigantul Anheuser-Busch, din portofoliul c\u0103ruia fac parte branduri cunoscute, ca Budweiser sau Stella Artois.<\/strong><\/p>\n<p>\nN\u0103scut \u00een 1839, \u00een Germania, \u00eentr-o familie \u00eenst\u0103rit\u0103 de negustori din industria berii, cu 22 de copii, Adolphus Busch a urmat liceul \u00een Bruxelles, iar la v\u00e2rsta majoratului a emigrat, al\u0103turi de fra\u0163ii s\u0103i mai mari, \u00een Statele Unite, stabilindu-se \u00een St. Louis, Missouri. Aici a lucrat pentru o perioad\u0103 ca func\u0163ionar, servind apoi \u00een armata unionist\u0103, pe durata R\u0103zboiului Civil american.<\/p>\n<p>\nDup\u0103 un timp, v\u0103z\u00e2nd c\u0103 num\u0103rul de imigran\u0163i germani \u2013 mari consumatori de bere \u2013 continu\u0103 s\u0103 creasc\u0103, a venit cu ini\u0163iativa deschiderii unei fabrici de bere cu care s\u0103 aprovizioneze ber\u0103riile din ora\u015f. Afacerea a atras aten\u0163ia unui negustor de s\u0103pun, Eberhard Anheuser, care a decis s\u0103 investeasc\u0103 \u00een businessul lui Busch, iar mai apoi a devenit partenerul de afaceri, dar \u015fi socrul t\u00e2n\u0103rului antreprenor. \u00cen 1852, cei doi au pus bazele companiei Anheuser-Busch, iar dup\u0103 moartea lui Anheuser Busch a continuat s\u0103 inoveze liniile de produc\u0163ie, cump\u0103r\u00e2nd totodat\u0103 de la Carl Conrad &#038; Co. brandul-fanion al businessului, Budweiser, care a ajuns rapid cea mai comercializat\u0103 marc\u0103 de bere \u00eenaintea Prohibi\u0163iei.<\/p>\n<p>\nFondatorul a lansat, totodat\u0103, \u015fi prima linie de ma\u015fini frigorifice din industrie, iar mai apoi a implementat procesul de pasteurizare, lucru care i-a permis s\u0103 distribuie berea produs\u0103 de-a lungul \u00eentregii \u0163\u0103ri, iar mai t\u00e2rziu, peste hotare. A fost, totodat\u0103, printre primii produc\u0103tori care au \u00eembuteliat berea la sticl\u0103, \u015fi s-a num\u0103rat, de asemenea, printre juc\u0103torii care au preferat s\u0103 fac\u0103 totul in house, achizi\u0163ion\u00e2nd inclusiv linii de cale ferat\u0103 pentru transportul m\u0103rfurilor.<\/p>\n<p>\nAdolphus Busch a r\u0103mas \u00een consiliul director al companiei p\u00e2n\u0103 la moartea sa, \u00een 1913, moment \u00een care fr\u00e2iele businessului au fost preluate de fiul s\u0103u, August. P\u00e2n\u0103 \u00een 2008, afacerea a r\u0103mas \u00een familie, August Busch IV fiind cel sub conducerea c\u0103ruia businessul a fost v\u00e2ndut, \u00eentr-o tranzac\u0163ie de 52 de miliarde de dolari, grupului braziliano-belgian InBev.<\/p>\n<p>\n\u00cen prezent, compania are \u00een portofoliu peste 100 de branduri, func\u0163ioneaz\u0103 cu o echip\u0103 de circa 19.000 de angaja\u0163i \u015fi opereaz\u0103 12 fabrici de bere pe teritoriul Statelor Unite.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u015ftenind \u201emicrobul antreprenoriatului\u201d de la p\u0103rin\u0163ii s\u0103i, negustori de bere germani, Adolphus Busch a avut ideea \u2013 inspirat\u0103 \u2013 de a aduce gustul berii nem\u0163e\u015fti peste ocean, \u00een Statele Unite, unde emigrase la doar 18 ani. A\u015fa a luat na\u015ftere gigantul Anheuser-Busch, din portofoliul c\u0103ruia fac parte branduri cunoscute, ca Budweiser sau Stella Artois. N\u0103scut [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511,512],"tags":[55101,31819,55102],"class_list":["post-228680","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","category-revista-bm","tag-adolphus-busch","tag-capitalistul-saptamanii","tag-industria-berii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228680"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228680\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}