\nBurberry Group Plc \u015fi-a \u00eenlocuit directorul general \u015fi \u015fi-a suspendat dividendele, dup\u0103 ce declinul din industria luxului a z\u0103d\u0103rnicit eforturile brandului britanic de a rivaliza cu m\u0103rci de lux precum Chanel \u015fi Louis Vuitton, scrie Bloomberg.<\/p>\n
\nJonathan Akeroyd va p\u0103r\u0103si compania dup\u0103 mai pu\u0163in de doi ani \u015fi jum\u0103tate, fiind \u00eenlocuit de Joshua Schulman, fost director general al Michael Kors, Coach \u015fi Jimmy Choo. Pre\u0163ul ac\u0163iunilor, care aproape s-a \u00eenjum\u0103t\u0103\u0163it de c\u00e2nd Akeroyd a preluat conducerea \u00een aprilie 2022, a sc\u0103zut cu peste 10% \u00een primele \u015fedin\u0163e de tranzac\u0163ionare de la Londra.<\/p>\n
\nBurberry \u015fi-a suspendat, de asemenea, dividendele luni, declar\u00e2nd c\u0103 \u00eencetinirea v\u00e2nz\u0103rilor \u00een sectorul de lux a persistat \u00een iulie. Compania a declarat c\u0103, dac\u0103 situa\u0163ia continu\u0103, va raporta o pierdere pentru primele \u015fase luni ale anului, precum \u015fi un profit anual sub a\u015ftept\u0103ri.<\/p>\n
\nDup\u0103 o r\u0103cire a pie\u0163ei luxului, Burberry renun\u0163\u0103 la planul s\u0103u de a viza clien\u0163ii din segmentul high-end, \u00eendrept\u00e2ndu-\u015fi aten\u0163ia c\u0103tre consumatorii mai pu\u0163in boga\u0163i. Compania a \u00eencercat s\u0103 se repozi\u0163ioneze ca un brand de lux high-end, dar aceast\u0103 redresare nu a dat roade.<\/p>\n
\nCasa de mod\u0103 a trecut de la un director de crea\u0163ie la altul \u015fi, de asemenea, schimb\u00e2nd de asemenea directorii executivi \u00een \u00eencercarea de a \u00eentineri brandul. Compania l-a angajat pe designerul Daniel Lee \u00een octombrie 2022, la scurt timp dup\u0103 venirea lui Akeroyd. <\/p>\n
\nBurberry s-a confruntat cu o serie de dificult\u0103\u0163i \u00een ultimul deceniu, de la plecarea Angelei Ahrendts, care a fost creditat\u0103 cu revigorarea m\u0103rcii. Ea a fost \u00eenlocuit\u0103 de Christopher Bailey \u00eentr-o mi\u015fcare care a provocat furia investitorilor, deoarece acesta a preluat un rol dublu de CEO \u015fi director de crea\u0163ie.<\/p>\n
\nItalianul Marco Gobbetti a fost angajat pentru a-l \u00eenlocui pe Bailey, prezent\u00e2nd o strategie de \u201eridicare” a celebrei case de mod\u0103, ax\u00e2nd compania pe unitatea sa de gen\u0163i de m\u00e2n\u0103 \u015fi accesorii din piele. Gobbetti l-a angajat pe compatriotul s\u0103u Riccardo Tisci, renumit pentru activitatea sa la Givenchy, dar nu a reu\u015fit s\u0103 relanseze cu adev\u0103rat cererea pentru Burberry.<\/p>\n","protected":false},"excerpt":{"rendered":"
Burberry Group Plc \u015fi-a \u00eenlocuit directorul general \u015fi \u015fi-a suspendat dividendele, dup\u0103 ce declinul din industria luxului a z\u0103d\u0103rnicit eforturile brandului britanic de a rivaliza cu m\u0103rci de lux precum Chanel \u015fi Louis Vuitton, scrie Bloomberg. Jonathan Akeroyd va p\u0103r\u0103si compania dup\u0103 mai pu\u0163in de doi ani \u015fi jum\u0103tate, fiind \u00eenlocuit de Joshua Schulman, fost […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,125,272,9426,474,275,4127,7251,6481],"class_list":["post-228590","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-ceo","tag-companie","tag-declin","tag-industrie","tag-inlocuire","tag-lux","tag-marea-britanie","tag-moda"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228590"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228590\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}