{"id":228572,"date":"2024-07-15T11:12:00","date_gmt":"2024-07-15T11:12:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=228572"},"modified":"2024-07-15T11:12:00","modified_gmt":"2024-07-15T11:12:00","slug":"brand-story-veriga-lipsa-din-it-ul-romanesc-produsul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=228572","title":{"rendered":"Brand story. Veriga lips\u0103 din IT-ul rom\u00e2nesc: produsul"},"content":{"rendered":"

\nSectorul IT din Rom\u00e2nia este \u00een continuare dominat de un model de pia\u0163\u0103 bazat \u00een principal pe outsourcing, dar care ar trebui s\u0103 migreze spre unul axat pe produse \u015fi servicii proprii, pentru a genera mai mult\u0103 valoare ad\u0103ugat\u0103. Care e veriga lips\u0103 din acest peisaj? Rom\u00e2nia are nevoie ast\u0103zi de o comunitate de product manageri \u015fi product marketing manageri, iar compania de securitate cibernetic\u0103 Bitdefender a lansat \u00een 2024 programul Bitdefender Academy tocmai pentru a r\u0103spunde acestui vid.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"\u201eDin experien\u0163a noastr\u0103, procesul de dezvoltare a produselor \u015fi introducerea lor \u00een pia\u0163\u0103 este linia central\u0103 care define\u015fte succesul sau e\u015fecul unei organiza\u0163ii. Companiile din Rom\u00e2nia sunt tot mai interesate de aceast\u0103 tranzi\u0163ie spre produse, \u00eens\u0103 pia\u0163a local\u0103 nu are suficien\u0163i oameni specializa\u0163i.<\/p>\n

\nNu exist\u0103 o universitate care s\u0103 te \u00eenve\u0163e ce \u00eenseamn\u0103 product management sau product marketing. \u00cenve\u0163i s\u0103 scrii cod, \u00eenve\u0163i s\u0103 vorbe\u015fti o limb\u0103 str\u0103in\u0103, \u00eenve\u0163i s\u0103 faci marketing, dar nu exist\u0103 cineva care s\u0103 le uneasc\u0103 pe toate. \u015ei aceast\u0103 nevoie se vede \u00een pia\u0163\u0103. \u015ei nou\u0103 ne este greu s\u0103 g\u0103sim oameni cu experien\u0163\u0103 \u00een zona aceasta\u201d, a explicat Cristina \u015eerban, director de product marketing la Bitdefender \u015fi coordonatoarea Bitdefender Academy. <\/p>\n

\nPornind de la aceast\u0103 nevoie, produc\u0103torul global de solu\u0163ii de securitate informatic\u0103 cu cartierul general \u00een Rom\u00e2nia a lansat \u00een februarie 2024 programul educa\u0163ional Bitdefender Academy, prin care \u00ee\u015fi propune s\u0103 formeze o comunitate de profesioni\u015fti \u00een management de produs \u015fi marketing de produs.<\/p>\n

\nProgramul a atras un num\u0103r impresionat de participan\u0163i, \u00een contextul \u00een care peste 400 de persoane au aplicat pentru prima etap\u0103. \u00censcrierea a fost gratuit\u0103, iar apelul Bitdefender Academy a fost lansat la nivel na\u0163ional. Dintre cei \u00eenscri\u015fi \u00een prima etap\u0103, 120 de participan\u0163i au fost invita\u0163i s\u0103-\u015fi prezinte ideile de produse \u00een evenimente regionale de tip Idea Jam, care s-au desf\u0103\u015furat la sediile Bitdefender din Bucure\u015fti, Cluj, Ia\u015fi \u015fi Timi\u015foara, dar \u015fi online. <\/p>\n

\nDup\u0103 evenimentele Idea Jam au fost selecta\u0163i 37 de participan\u0163i pentru un bootcamp de trei zile \u00een care au \u00eenv\u0103\u0163at no\u0163iuni de baz\u0103 din sfera de product management \u015fi marketing, au interac\u0163ionat cu o parte dintre mentorii Bitdefender implica\u0163i \u00een program \u015fi unde \u015fi-au rafinat ideile de produse. \u00cen urma unui hackathon au fost selecta\u0163i cei 25 de finali\u015fti pentru cea de-a patra etap\u0103 a programului, cea de academie. <\/p>\n

\n\u00cencep\u00e2nd cu finalul lunii iunie, cei 25 de c\u00e2\u015ftig\u0103tori vor aprofunda cuno\u015ftin\u0163ele de product management \u015fi product marketing management, timp de \u015fase luni. Cursurile sunt structurate \u00een module lunare de weekend \u015fi sunt predate de 15 mentori Bitdefender \u015fi profesori universitari. <\/p>\n

\nProgramul ofer\u0103 participan\u0163ilor cadrul necesar pentru a parcurge toate etapele dezvolt\u0103rii unui produs, de la idee la realitate, mecanismele pe care le implic\u0103 un astfel de proiect, precum \u015fi op\u0163iunile de dezvoltare \u015fi extindere odat\u0103 creat un a\u015fa-numit MVP (Minimum Viabile Product). <\/p>\n

\n\u201eSper\u0103m s\u0103 \u00eenv\u0103\u0163\u0103m \u00eempreun\u0103 \u00een aceste luni, iar ideile inovatoare nu vin doar din zona de cyber, ideile vin din orice domeniu. V\u0103 \u00eencurajez s\u0103 pune\u0163i acele \u00eentreb\u0103ri nefire\u015fti pentru c\u0103 ve\u0163i primi r\u0103spunsuri care v\u0103 vor provoca\u201d, a declarat Ion Georgescu, country manager Bitdefender Rom\u00e2nia \u015fi Republica Moldova \u015fi mentor \u00een Bitdefender Academy, \u00een fa\u0163a celor 25 de participan\u0163i din etapa final\u0103. <\/p>\n

\nE nevoie de o nou\u0103 genera\u0163ie de speciali\u015fti  <\/strong><\/p>\n

\nLista celor 25 de participan\u0163i din etapa final\u0103 a programului Bitdefender Academy cuprinde oameni din domenii variate: studen\u0163i la licen\u0163\u0103 sau la master la specializ\u0103ri precum informatic\u0103, automatic\u0103, marketing sau litere, dar \u015fi ingineri, arhitec\u0163i sau oameni cu experien\u0163\u0103 \u00een product management sau product marketing. <\/p>\n

\n\u201eM-am bucurat s\u0103 discut cu participan\u0163ii despre ambi\u0163iile lor \u015fi pe l\u00e2ng\u0103 ideile prezentate, \u00eemi place c\u00e2t de variate sunt contextele din care provin. Asta e obiectivul proiectului, s\u0103 dezvolt\u0103m \u00eempreun\u0103 produse de succes, sprijinind oameni de product management \u015fi product marketing, iar dinamica mi se pare foarte bun\u0103\u201d, a declarat Dan Berte, director IoT Security la Bitdefender \u015fi mentor.<\/p>\n

\nTotodat\u0103, proiectele de tehnologie la care lucreaz\u0103 ace\u015ftia pe parcursul programului sunt diverse, de la solu\u0163ii B2B pentru IMM-uri sau pentru domeniul HoReCa \u015fi p\u00e2n\u0103 la platforme de s\u0103n\u0103tate \u015fi nutri\u0163ie, echipate cu inteligen\u0163\u0103 artificial\u0103. <\/p>\n

\nCristina R\u0103ileanu, 36 de ani, a venit la Bitdefender Academy cu proiectul OrderUP, un sistem de booking \u015fi management al comenzilor pentru industria HoReCa. Ea a lucrat \u00een mai multe domenii, de la cercetare de pia\u0163\u0103 la IT \u015fi \u00een prezent \u00ee\u015fi dore\u015fte o carier\u0103 \u00een product marketing. <\/p>\n

\n\"\"<\/p>\n

\n\u201ePe l\u00e2ng\u0103 ini\u0163iativele deja existente \u00een sfera academic\u0103, prin lansarea Bitdefender Academy ne-am dorit s\u0103 dezvolt\u0103m un program de educa\u0163ie la nivel na\u0163ional. De aceea avem participan\u0163i din toate ora\u015fele mari ale Rom\u00e2niei. Vrem s\u0103 cre\u0103m acest mindset de \u00eenv\u0103\u0163are continu\u0103 \u015fi vrem s\u0103 oferim din experien\u0163a noastr\u0103 comunit\u0103\u0163ii\u201d<\/em><\/span>,<\/em> <\/em><\/span>a declarat Cristina \u015eerban, director de product marketing la Bitdefender \u015fi coordonatoarea Bitdefender Academy<\/strong><\/p>\n

\n

\n\u201eA\u015f vrea s\u0103 \u00eenv\u0103\u0163 partea de strategie \u00een academie. \u00cen etapele ini\u0163iale am testat a\u015fa pu\u0163in marea \u015fi ne-au ar\u0103tat c\u00e2te pu\u0163in din ce \u00eenseamn\u0103 product management \u015fi product marketing. Pe mine m\u0103 intereseaz\u0103 partea de strategie \u015fi toat\u0103 partea de marketing cum func\u0163ioneaz\u0103, cu cine interac\u0163ionezi, cum dezvol\u0163i produsul, cum \u00eel cre\u015fti, cum \u00eel vinzi\u201d, a spus Cristina.<\/p>\n

\nDaniel Valentin Gurgu\u0163\u0103, 27 de ani, lucreaz\u0103 ca suport tehnic \u00eentr-o companie \u015fi este student la informatic\u0103, a doua facultate dup\u0103 cea de asisten\u0163\u0103 social\u0103. A venit \u00een program cu proiectul Instructor.ro, o platform\u0103 care \u00een prim\u0103 faz\u0103 vrea s\u0103 pun\u0103 \u00een leg\u0103tur\u0103 oamenii care caut\u0103 un stil de via\u0163\u0103 s\u0103n\u0103tos cu instructori califica\u0163i \u015fi verifica\u0163i pentru astfel de servicii.<\/p>\n

\n\u201eAcademia m-a ajutat s\u0103-mi definesc o direc\u0163ie a carierei. Eu am f\u0103cut anterior facultatea de asisten\u0163\u0103 social\u0103, am lucrat \u00een domeniu, m-am reprofilat pe informatic\u0103 \u015fi cred c\u0103 partea de product management le poate \u00eembina pe ambele, pot pune \u00een practic\u0103 \u015fi abilit\u0103\u0163ile tehnice, dar \u015fi pe cele sociale \u015fi cele de marketing \u015fi tot ce am \u00eenv\u0103\u0163at p\u00e2n\u0103 acum\u201d, a explicat Daniel. <\/p>\n

\nBitdefender Academy nu \u00ee\u015fi propune s\u0103 fie un incubator pentru startup-uri, nu este un program \u00een urma c\u0103ruia s\u0103 rezulte \u00een fiecare an un flux direct de zeci de startup-uri care s\u0103 ias\u0103 \u00een pia\u0163\u0103. Este un program educa\u0163ional care urm\u0103re\u015fte s\u0103 cultive mai mult logica unui produs de tehnologie \u015fi s\u0103 dea na\u015ftere unei comunit\u0103\u0163i de speciali\u015fti. Unii dintre participan\u0163i vor s\u0103 fie antreprenori, dar al\u0163ii vor s\u0103 \u00eenve\u0163e product management \u015fi product marketing.<\/p>\n

\n\u201eMi-a\u015f dori s\u0103 se cristalizeze \u00een jurul proiectului aceast\u0103 comunitate, pentru c\u0103 este foarte mult zgomot acum c\u00e2nd e\u015fti un antreprenor t\u00e2n\u0103r sau un proasp\u0103t absolvent de facultate \u015fi vrei s\u0103 afli lucruri, s\u0103 faci parte din comunit\u0103\u0163i. Sunt oameni care vor doar s\u0103 se v\u00e2nd\u0103, s\u0103-\u015fi promoveze brandul personal. De aceea m\u0103 bucur c\u0103 Bitdefender s-a implicat, pentru c\u0103 vine din pozi\u0163ia \u00een care nu are nimic de dovedit\u201d, a explicat R\u0103zvan Costache, director B2C Innovation la Bitdefender \u015fi mentor \u00een Bitdefender Academy. <\/p>\n

\nBitdefender Academy nu este prima ini\u0163iativ\u0103 prin care compania \u00eencurajeaz\u0103 formarea unei comunit\u0103\u0163i a oamenilor de produs, \u00eentruc\u00e2t Bitdefender a colaborat cu mai multe universit\u0103\u0163i pentru a introduce astfel de cursuri \u00een facult\u0103\u0163i. Printre exemple se num\u0103r\u0103 Universitatea Politehnica din Bucure\u015fti sau \u015ecoala Na\u0163ional\u0103 de Studii Politice \u015fi Administrative (SNSPA). Mai mul\u0163i profesori universitari sunt mentori \u015fi parteneri ai proiectului Bitdefender Academy.<\/p>\n

\n\u201ePe l\u00e2ng\u0103 ini\u0163iativele deja existente \u00een sfera academic\u0103, prin lansarea Bitdefender Academy ne-am dorit s\u0103 dezvolt\u0103m un program de educa\u0163ie la nivel na\u0163ional. De aceea avem participan\u0163i din toate ora\u015fele mari ale Rom\u00e2niei. Vrem s\u0103 cre\u0103m acest mindset de \u00eenv\u0103\u0163are continu\u0103 \u015fi vrem s\u0103 oferim din experien\u0163a noastr\u0103 comunit\u0103\u0163ii\u201d, a completat Cristina \u015eerban, coordonatoarea programului.<\/p>\n

\n\"\"<\/span><\/strong><\/em><\/p>\n

\n\"\"<\/span><\/strong><\/em><\/p>\n

\n\u00cencep\u00e2nd cu finalul lunii iunie, cei 25 de c\u00e2\u015ftig\u0103tori din etapa hackathon vor aprofunda cuno\u015ftin\u0163ele de product management \u015fi product marketing management, timp de \u015fase luni. Cursurile sunt structurate \u00een module lunare de weekend \u015fi sunt predate de 15 mentori Bitdefender \u015fi profesori universitari. <\/span><\/strong><\/em><\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Sectorul IT din Rom\u00e2nia este \u00een continuare dominat de un model de pia\u0163\u0103 bazat \u00een principal pe outsourcing, dar care ar trebui s\u0103 migreze spre unul axat pe produse \u015fi servicii proprii, pentru a genera mai mult\u0103 valoare ad\u0103ugat\u0103. Care e veriga lips\u0103 din acest peisaj? Rom\u00e2nia are nevoie ast\u0103zi de o comunitate de product […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571,512],"tags":[8039,49154,193,55168,7217,7178],"class_list":["post-228572","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","category-revista-bm","tag-bitdefender","tag-brand-story","tag-it","tag-it-ul-romanesc","tag-management","tag-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228572"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228572\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}