![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22432106\/2\/dsc4113.jpg?height=445&width=620\")
<\/p>\n\nPopeyes, unul dintre cele mai faimoase branduri de fast-food din lume, a avut o cre\u015ftere interna\u0163ional\u0103 rapid\u0103, de\u0163in\u00e2nd \u00een prezent peste 4200 de restaurante la nivel global. Lansarea \u00een Rom\u00e2nia a avut loc \u00een 2022, debut\u00e2nd cu \u015fase restaurante \u00een Bucure\u015fti. Recent, brandul a f\u0103cut un pas semnificativ extinz\u00e2ndu-se \u00een afara Capitalei, deschiz\u00e2nd unit\u0103\u0163i \u00een ora\u015fe precum Pite\u015fti \u015fi Craiova. \u201eViziunea noastr\u0103 este clar\u0103: vrem s\u0103 fim prezen\u0163i \u00een fiecare ora\u015f important din Rom\u00e2nia cu faimosul Pui din Louisiana”, afirm\u0103 Jakub Aleksandrowicz, \u200b director de marketing Popeyes Europa Central\u0103 \u015fi de Est \u00een cadrul Rex Concepts CEE.<\/p>\n
\nDecizia de a deschide prima unitate \u00een afara Bucure\u015ftiului, la Pite\u015fti, a fost strategic\u0103. Aleksandrowicz explic\u0103: \u201eAm fost bucuro\u015fi s\u0103 ne al\u0103tur\u0103m deschiderii Arge\u015f Mall, primul centru comercial important din Pite\u015fti, un loc firesc pentru lansarea oric\u0103rui brand mare din zona de fast-food. Ne a\u015ftept\u0103m la un interes mare \u00een jurul Popeyes, asta \u015fi pentru c\u0103 \u00een ultimii doi ani am primit sute de \u00eentreb\u0103ri pe canalele noastre de social media: ‘C\u00e2nd vine Popeyes la Pite\u015fti?’. Ne place s\u0103 ascult\u0103m dorin\u0163ele clien\u0163ilor no\u015ftri, astfel c\u0103 avem deja peste o lun\u0103 de c\u00e2nd suntem prezen\u0163i la Pite\u015fti.”<\/p>\n
\n<\/p>\n
\nFondat \u00een New Orleans, Louisiana, SUA, \u00een 1972, Popeyes are o istorie de peste 50 de ani \u015fi o tradi\u0163ie culinar\u0103 solid\u0103. Brandul se distinge printr-un meniu \u00een stil Louisiana, care include pui picant \u015fi nepicant, sandvi\u015furi cu pui \u015fi alte produse regionale. “Pasiunea pentru mo\u015ftenirea sa din Louisiana \u015fi pentru m\u00e2nc\u0103rurile aromate cu un mix unic de condimente Cajun au permis brandului Popeyes s\u0103 devin\u0103 unul dintre cele mai faimoase branduri de fast-food din lume,” explic\u0103 Aleksandrowicz.<\/p>\n
\nConceptul Popeyes a fost bine primit de clien\u0163ii rom\u00e2ni \u00eenc\u0103 de la deschiderea din 2022. “Ne concentr\u0103m pe a oferi \u00een mod constant cea mai bun\u0103 calitate la pre\u0163uri rezonabile, iar oamenii tind s\u0103 aprecieze aceast\u0103 abordare,” subliniaz\u0103 Aleksandrowicz.<\/p>\n
\nPopeyes a continuat s\u0103 investeasc\u0103 \u00een extinderea sa \u00een Rom\u00e2nia. \u201eLa jum\u0103tatea lunii iunie deschidem un nou restaurant \u00een Craiova, \u00een cadrul ElectroPutere Mall. P\u00e2n\u0103 la sf\u00e2r\u015fitul anului inten\u0163ion\u0103m s\u0103 deschidem \u00eenc\u0103 cinci restaurante \u00een diferite regiuni din Rom\u00e2nia,” anun\u0163\u0103 Aleksandrowicz.<\/p>\n
\nStrategiile de marketing \u015fi promovare sunt esen\u0163iale pentru succesul Popeyes \u00een Rom\u00e2nia. “\u00cen ultimii doi ani am avut mai multe campanii de promovare, activit\u0103\u0163ile noastre principale de marketing concentr\u00e2ndu-se mai mult \u00een zona de social media \u015fi PR. Ne place s\u0103 fim creativi \u015fi juc\u0103u\u015fi \u00een comunicare, dar \u015fi s\u0103 fim relevan\u0163i la nivel local pentru consumatorii no\u015ftri din Rom\u00e2nia,” explic\u0103 Jakub Aleksandrowicz.<\/p>\n
\nPreluat\u0103 de Rex Concepts CEE \u00een septembrie 2023, franciza Popeyes din Rom\u00e2nia se al\u0103tur\u0103 brandului Burger King, dezvoltat de aceea\u015fi companie.<\/p>\n","protected":false},"excerpt":{"rendered":"
Popeyes, unul dintre cele mai faimoase branduri de fast-food din lume, a avut o cre\u015ftere interna\u0163ional\u0103 rapid\u0103, de\u0163in\u00e2nd \u00een prezent peste 4200 de restaurante la nivel global. Lansarea \u00een Rom\u00e2nia a avut loc \u00een 2022, debut\u00e2nd cu \u015fase restaurante \u00een Bucure\u015fti. Recent, brandul a f\u0103cut un pas semnificativ extinz\u00e2ndu-se \u00een afara Capitalei, deschiz\u00e2nd unit\u0103\u0163i \u00een […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12870,7179,306,7244,11196,36252,10237,7383,541,7436,98],"class_list":["post-228514","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-american","tag-brand","tag-bucuresti","tag-craiova","tag-fast-food","tag-louisiana","tag-pitesti","tag-prezentare","tag-propunere","tag-restaurante","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228514"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228514\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}