{"id":228334,"date":"2024-07-06T12:33:40","date_gmt":"2024-07-06T12:33:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=228334"},"modified":"2024-07-06T12:33:40","modified_gmt":"2024-07-06T12:33:40","slug":"morarit-panificatie-spre-noi-orizonturi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=228334","title":{"rendered":"Mor\u0103rit, panifica\u0163ie. Spre noi orizonturi"},"content":{"rendered":"<div>\n<p>\nIndustria de mor\u0103rit \u015fi panifica\u0163ie se dezvolt\u0103 an de an, companiile c\u0103ut\u00e2nd continuu porti\u0163e prin care s\u0103 c\u00e2\u015ftige fie cot\u0103 de pia\u0163\u0103, fie s\u0103-\u015fi dezvolte afacerile.<\/p>\n<\/div>\n<p>\n\u201eIndustria de panifica\u0163ie e aproape 100% rom\u00e2neasc\u0103. Sunt foarte pu\u0163ine importuri, mai ales pe zona de bake off. Poate fi un model pentru alte industrii. Noi folosim 98% materie prim\u0103 rom\u00e2neasc\u0103, pe toate segmentele, de la f\u0103in\u0103, drojdie p\u00e2n\u0103 la \u00eempachetare\u201d, a spus recent Ionu\u0163 Ilie, managing director, Vel Pitar, lider pe pia\u0163a de&nbsp; panifica\u0163ie, cu afaceri de 841 de milioane de lei, \u00een cre\u015ftere cu 10% fa\u0163\u0103 de anul precedent. Majoritatea companiilor din top au fost pe cre\u015ftere anul trecut, fie c\u0103 vorbim de juc\u0103tori specializa\u0163i pe mor\u0103rit ca Goodmills sau \u015eapte Spice, fie c\u0103 vorbim de juc\u0103tori cu un portofoliu mai complex precum Boromir sau companii active \u015fi \u00een retail precum Fornetti sau Tinervis Group. De exemplu, Tinervis Group, care de\u0163ine brandul LUCA, este cel mai extins juc\u0103tor de pe pia\u0163a de covrig\u0103rii din Rom\u00e2nia, \u00een acest domeniu activ\u00e2nd \u015fi al\u0163i juc\u0103tori precum Simigeria Petru, Simigeria Matei, dar \u015fi multe afaceri mai mici, care opereaz\u0103 una-dou\u0103 patiserii, mai ales \u00een ora\u015fele mici \u015fi medii. Pia\u0163a este puternic fragmentat\u0103, la fel ca toat\u0103 industria de panifica\u0163ie. LUCA are aproape 150 de brut\u0103rii \u00een Rom\u00e2nia.<\/p>\n<p>\n\u201eAnul 2023 a reprezentat o revenire la normal \u00een ceea ce prive\u015fte consumul prin prisma lipsei de fluctua\u0163ii comparativ cu ultimii doi ani. Comportamentul consumatorului s-a schimbat foarte mult \u015fi continu\u0103 s\u0103 o fac\u0103 \u00een toate zonele de consum. Fie c\u0103 vorbim de zone rurale sau marile ora\u015fe consumatorii se comport\u0103 diferit nu doar atunci c\u00e2nd aleg ceea ce vor s\u0103 consume ci \u015fi modul \u00een care o fac (fizic sau online)\u201d, spun reprezentan\u0163ii Fornetti Rom\u00e2nia. Compania a ajuns s\u0103 fie \u00een peste 900 de puncte de v\u00e2nzare, dintre care aproape 600 \u00een sistem de franciz\u0103 \u015fi mai bine de 300 \u00een HoReCa. \u00cen ultimii ani, compania \u015fi-a diversificat universul \u00een care desface produsele, astfel c\u0103 pe l\u00e2ng\u0103 re\u0163eaua de magazine, a intrat \u015fi \u00een retail cu produse care pot fi coapte acas\u0103, dar \u015fi \u00een HoReCa. Practic, fiecare juc\u0103tor \u00eencearc\u0103 s\u0103 g\u0103seasc\u0103 o porti\u0163\u0103 de cre\u015ftere.<\/p>\n<p>\nPe de alt\u0103 parte, juc\u0103tori precum La Lorraine, Lantm\u00e4nnen Unibake Rom\u00e2nia sau Lidas Tulcea sunt c\u00e2teva exemple de companii care investesc \u00een extinderea produc\u0163iei locale \u00een ritm cu dezvoltarea pie\u0163ei. Cea mai recent\u0103 investi\u0163ie anun\u0163at\u0103 este cea a grupului suedez Lantm\u00e4nnen Unibake, cu afaceri de&nbsp;1,1 miliarde de euro.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22426841\/2\/7.jpg?height=311&#038;width=640\" style=\"width: 640px; height: 311px;\" \/><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industria de mor\u0103rit \u015fi panifica\u0163ie se dezvolt\u0103 an de an, companiile c\u0103ut\u00e2nd continuu porti\u0163e prin care s\u0103 c\u00e2\u015ftige fie cot\u0103 de pia\u0163\u0103, fie s\u0103-\u015fi dezvolte afacerile. \u201eIndustria de panifica\u0163ie e aproape 100% rom\u00e2neasc\u0103. Sunt foarte pu\u0163ine importuri, mai ales pe zona de bake off. Poate fi un model pentru alte industrii. Noi folosim 98% materie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,201,474,12752,11126],"class_list":["post-228334","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-companii","tag-industrie","tag-jucatori","tag-panificatie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228334"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228334\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}