{"id":228320,"date":"2024-07-05T18:56:01","date_gmt":"2024-07-05T18:56:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=228320"},"modified":"2024-07-05T18:56:01","modified_gmt":"2024-07-05T18:56:01","slug":"inghetata-o-piata-dezghetata","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=228320","title":{"rendered":"\u00cenghe\u0163at\u0103. O pia\u0163\u0103 dezghe\u0163at\u0103"},"content":{"rendered":"<div>\n<p>\nDe\u015fi este o pia\u0163\u0103 puternic dependent\u0103 de vreme, iar consumul este puternic sezonier, majoritatea juc\u0103torilor din produc\u0163ia de \u00eenghe\u0163at\u0103 au consemnat cre\u015fteri de cifr\u0103 de afaceri.<\/p>\n<\/div>\n<p>\n\u201dDatorit\u0103 faptului c\u0103 2023 a fost un an c\u0103lduros iar sezonul de \u00eenghe\u0163at\u0103 s-a prelungit \u015fi \u00een lunile de toamna, cu prec\u0103dere septembrie \u015fi octombrie, consumul de \u00eenghe\u0163at\u0103 a dep\u0103\u015fit prognoza estimat\u0103 de noi cu aproape 30%. \u00cen 2023, preferin\u0163ele consumatorilor pentru \u00eenghe\u0163at\u0103 au crescut\u201d, spun reprezentan\u0163ii Cicom, unul dintre cei mai mari produc\u0103tori de \u00eenghe\u0163at\u0103. Ei explic\u0103 faptul c\u0103 acest avans reflect\u0103 tendin\u0163ele actuale legate de men\u0163inerea unui stil de via\u0163\u0103 s\u0103n\u0103tos \u015fi sustenabil, cu ingrediente provenite din surse etice \u015fi ambalaje reciclabile. Din datele ZF, cel mai mare produc\u0103tor de \u00eenghe\u0163at\u0103 este Betty Ice din Suceava, \u00eens\u0103 compania nu are datele financiare disponibile. Betty Ice este de\u0163inut\u0103 de gigantul Unilever. Reprezentan\u0163ii grupului spuneau c\u0103 \u00een Rom\u00e2nia, consumul de \u00eenghe\u0163at\u0103 per capita a crescut cu aproximativ 30% fa\u0163\u0103 de 2020. Dac\u0103 atunci era de 2,7 litri\/cap de locuitor, datele de consum furnizate de biroul european de statistic\u0103 Euromonitor arat\u0103 c\u0103 \u00een 2022 ajungea la 3 litri\/capita. Iar estimarea pentru 2024 se situeaz\u0103 la 3,2 litri\/capita, pentru ca anul viitor s\u0103 mai urce pu\u0163in, p\u00e2n\u0103 la 3,3 litri per persoan\u0103. Cel mai mare consum este \u00eenregistrat \u00een \u0163\u0103rile nordice, unde \u00eens\u0103 oamenii cump\u0103r\u0103 \u015fi m\u0103n\u00e2nc\u0103 astfel de produse tot timpul anului, nu doar vara. Obiceiurile se schimb\u0103 \u015fi \u00een Rom\u00e2nia, dar treptat.<\/p>\n<p>\n\u201eAnul trecut, cifrele ar\u0103tau un consum de \u00eenghe\u0163at\u0103 per capita, \u00een Rom\u00e2nia, de circa 3 litri pe an (per capita), la o treime fa\u0163\u0103 de media european\u0103. Estim\u0103m c\u0103 fa\u0163\u0103 de 2023, consumul per capita va continua s\u0103 creasc\u0103, urmare a deschiderii din ce \u00een ce mai mari a consumatorilor de a consuma \u00eenghe\u0163at\u0103 acas\u0103 \u015fi a vremii foarte bune, surprinz\u0103toare, chiar \u015fi \u00een lunile de toamn\u0103\u201d, spunea recent Oana Boia, marketing manager Ice Cream \u00een cadrul Unilever. Cea mai v\u00e2ndut\u0103 este \u00eenghe\u0163ata Betty Blue, cu fructe de p\u0103dure. Alte branduri ale companiei sunt Ben &#038; Jerry\u2019s \u015fi Magnum. \u00cenghe\u0163at\u0103 mai are \u00een portofoliu \u015fi Nestle \u015fi Macromex, \u00eens\u0103 ace\u015ftia nu au fabrici de produc\u0163ie.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22426132\/2\/5.jpg?height=205&#038;width=640\" style=\"width: 640px; height: 205px;\" \/><\/p>\n<p>\n<strong><ins>\u00cen 2022&nbsp; cosumul ajungea la&nbsp;3 litri\/ capita, conform Euromonitor. Iar estimarea pentru 2024 se situeaz\u0103 la 3,2 litri\/ capita.<\/ins><\/strong><\/p>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De\u015fi este o pia\u0163\u0103 puternic dependent\u0103 de vreme, iar consumul este puternic sezonier, majoritatea juc\u0103torilor din produc\u0163ia de \u00eenghe\u0163at\u0103 au consemnat cre\u015fteri de cifr\u0103 de afaceri. \u201dDatorit\u0103 faptului c\u0103 2023 a fost un an c\u0103lduros iar sezonul de \u00eenghe\u0163at\u0103 s-a prelungit \u015fi \u00een lunile de toamna, cu prec\u0103dere septembrie \u015fi octombrie, consumul de \u00eenghe\u0163at\u0103 a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5238,9869,259],"class_list":["post-228320","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consumatori","tag-inghetata","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228320"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228320\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}