{"id":228227,"date":"2024-07-03T11:05:59","date_gmt":"2024-07-03T11:05:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=228227"},"modified":"2026-04-10T15:19:06","modified_gmt":"2026-04-10T15:19:06","slug":"cine-este-romanca-ce-a-construit-agentia-media-independenta-romaneasca-cu-cea-mai-rapida-evolutie-in-ultimii-10-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=228227","title":{"rendered":"Cine este rom\u00e2nca ce a construit agen\u0163ia media independent\u0103 rom\u00e2neasc\u0103 cu cea mai rapid\u0103 evolu\u0163ie \u00een ultimii 10 ani"},"content":{"rendered":"

\n100 Cele mai puternice femei din business. Dana Bulat, CEO, United Media Services<\/p>\n

\nCifr\u0103 de afaceri (estimare, 2023): 48 mil. euro<\/strong><\/p>\n

\nNum\u0103r de angaja\u0163i: 100<\/strong><\/p>\n

\n

\nBiografie:<\/strong>
\nDana Bulat este CEO \u015fi membru fondator al United Media Services, agen\u0163ia independent\u0103 rom\u00e2neasc\u0103 cu cea mai rapid\u0103 evolu\u0163ie \u00een ultimii 10 ani, fiind listat\u0103 de Adweek \u00een Global Top 100 Fastest Growing Agencies pentru trei ani consecutiv. United a \u00eenregistrat un shift strategic \u00een zona de digital devenind una din cele mai titrate agen\u0163ii de media din pia\u0163a de digital rom\u00e2neasc\u0103, o performan\u0163\u0103 notabil\u0103 fiind recunoa\u015fterea acesteia ca partener Google Marketing Platform. UMS colaboreaz\u0103 cu peste 80 de clien\u0163i \u015fi 120 de branduri din diverse industrii, inclusiv retail, telecom, pharma, FMCG, sectorul financiar-bancar \u015fi auto.<\/p>\n

\n

\n\"\"\u25ba Acum dou\u0103 decenii, eram un foarte bun specialist \u00eentr-o companie interna\u0163ional\u0103 renumit\u0103. La acel moment, nu \u00eemi imaginam c\u0103 voi alege calea antreprenoriatului. Eram concentrat\u0103 pe excelen\u0163a \u00een domeniul meu, pun\u00e2nd un mare accent pe livrarea unei expertize \u015fi de know-how de top, pe m\u0103sura clien\u0163ilor cu care interac\u0163ionam \u015fi de la care \u00eenv\u0103\u0163\u0103m continuu. Rezilien\u0163a \u015fi adaptabilitatea erau tr\u0103s\u0103turi cheie \u00een munca mea, ajut\u00e2ndu-m\u0103 s\u0103 navighez printre provoc\u0103rile \u015fi dinamica unei companii care de\u015fi interna\u0163ional\u0103, avea un puternic ADN antreprenorial. Probabil chiar \u015fi \u00een acele zile exista un fir de independen\u0163\u0103 \u00een abordarea mea, care, f\u0103r\u0103 s\u0103-mi dau seama, punea bazele unei viitoare cariere \u00een antreprenoriat.<\/p>\n

\n\u25ba Realitatea profesional\u0103 a dep\u0103\u015fit cu mult a\u015ftept\u0103rile mele de acum dou\u0103 decenii. Ast\u0103zi, conduc una dintre cele mai importante companii de advertising din Rom\u00e2nia, recunoscut\u0103 de Adweek \u00een top 100 cele mai dinamice companii la nivel global 3 ani la r\u00e2nd. Acest parcurs a inclus un shift strategic semnificativ, pozi\u0163ion\u00e2nd United Media Services ca unul dintre cei mai titra\u0163i juc\u0103tori \u00een domeniul digital din Rom\u00e2nia. Transformarea de la un specialist \u00eentr-o companie interna\u0163ional\u0103 la liderul unei companii de publicitate de top a fost o c\u0103l\u0103torie incredibil\u0103, marc\u00e2nd o evolu\u0163ie nu doar profesional\u0103, ci \u015fi personal\u0103. Un factor cheie \u00een acest succes a fost sprijinul, dedicarea \u015fi inova\u0163ia echipei mele. F\u0103r\u0103 colegii mei, aceast\u0103 transformare nu ar fi fost posibil\u0103. \u00cempreun\u0103, am creat nu doar o companie de succes, ci o comunitate puternic\u0103, unit\u0103 de acelea\u015fi valori \u015fi viziuni.<\/p>\n

\n\u25ba \u00cen urm\u0103torii dou\u0103zeci de ani, anticipez schimb\u0103ri enorme \u00een majoritatea domeniilor, date de dezvoltarea tehnologiei si a inteligentei artificiale. Sper de asemenea ca domeniul tehnologiei s\u0103 se orienteze \u015fi mai mult spre solu\u0163ii sustenabile si etice. Inova\u0163iile \u00een inteligen\u0163a artificial\u0103, automatizarea \u015fi tehnologia verde vor transforma modul \u00een care lucr\u0103m \u015fi tr\u0103im. \u00cen ceea ce prive\u015fte mediul de afaceri rom\u00e2nesc, sper s\u0103 existe o cre\u015ftere a inov\u0103rii \u015fi a antreprenoriatului, cu o mai mare integrare \u00een economia european\u0103 \u015fi global\u0103. \u00cen ceea ce ne prive\u015fte, v\u0103d o perioad\u0103 de transformare \u015fi expansiune continu\u0103 at\u00e2t pentru United Media Services, c\u00e2t \u015fi pentru industria de advertising. Inten\u0163ion\u0103m s\u0103 ne dezvolt\u0103m \u015fi mai mult \u00een zona de date \u015fi tehnologie, dou\u0103 domenii esen\u0163iale pentru viitorul publicit\u0103\u0163ii. \u00cen\u0163elegerea profund\u0103 a datelor \u015fi utilizarea tehnologiei avansate ne vor permite s\u0103 oferim solu\u0163ii \u015fi mai personalizate, \u015fi mai eficiente. De asemenea, ne propunem s\u0103 explor\u0103m \u015fi alte pie\u0163e din regiune.<\/p>\n","protected":false},"excerpt":{"rendered":"

100 Cele mai puternice femei din business. Dana Bulat, CEO, United Media Services Cifr\u0103 de afaceri (estimare, 2023): 48 mil. euro Num\u0103r de angaja\u0163i: 100 Biografie: Dana Bulat este CEO \u015fi membru fondator al United Media Services, agen\u0163ia independent\u0103 rom\u00e2neasc\u0103 cu cea mai rapid\u0103 evolu\u0163ie \u00een ultimii 10 ani, fiind listat\u0103 de Adweek \u00een Global […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,573],"tags":[27301,125,33841,33842],"class_list":["post-228227","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-media-marketing","tag-100-cele-mai-puternice-femei-din-business","tag-ceo","tag-dana-bulat","tag-united-media-services"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228227"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228227\/revisions"}],"predecessor-version":[{"id":228248,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228227\/revisions\/228248"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}