\nAc\u0163iunile Nike au sc\u0103zut abrupt vineri \u00een contextul \u00een care cel mai mare produc\u0103tor de \u00eembr\u0103c\u0103minte sport din lume \u00een func\u0163ie de venituri a avertizat c\u0103 v\u00e2nz\u0103rile vor sc\u0103dea \u00een acest an, scrie Financial Times. Astfel ac\u0163iunile NKE se tranzac\u0163ioneaz\u0103 la 76 de dolari pe unitate, echivalentul unei capitaliz\u0103ri de 115 mld. dolari. De la \u00eenceputul anului ac\u0163iunile au pierdut 29%.<\/p>\n
\nCompanai a raportat joi v\u00e2nz\u0103ri trimestriale mai slabe pentru anul fiscal \u00eencheiat la 31 mai 2024 dec\u00e2t se a\u015ftepta \u015fi \u015fi-a redus perspectivele pentru anul urm\u0103tor, estim\u00e2nd c\u0103 veniturile vor sc\u0103dea cu un procent de o singur\u0103 cifr\u0103, pe fondul unei \u00eencetiniri a cererii.<\/p>\n
\nMatthew Friend, directorul financiar al Nike, a declarat c\u0103 rezultatele celui de-al patrulea trimestru au “eviden\u0163iat provoc\u0103rile” care l-au determinat s\u0103 \u00ee\u015fi actualizeze perspectivele pentru \u00eentregul an.<\/p>\n
\nCompania a luat m\u0103suri “agresive” pentru a reorganiza inventarul \u00een magazinele de\u0163inute de Nike \u015fi \u00een canalul s\u0103u digital, a spus el, dup\u0103 ce a observat o \u00eencetinire a cererii pentru produsele de lifestyle.<\/p>\n
\nVeniturile pentru segmentul Nike direct-to-consumer au sc\u0103zut cu 8% \u00een cele trei luni \u00eencheiate \u00een mai, la 5,1 miliarde de dolari, \u00een timp ce veniturile totale au sc\u0103zut cu 2%, la 12,6 miliarde de dolari.<\/p>\n
\nNike a petrecut cea mai mare parte a anului execut\u00e2nd o schimbare de strategie \u015fi un plan de economisire a costurilor de 2 miliarde de dolari articulat \u00een decembrie, c\u00e2nd a suferit, de asemenea, o sc\u0103dere abrupt\u0103 a ac\u0163iunilor dup\u0103 ce a avertizat cu privire la \u00eencetinirea cererii consumatorilor.<\/p>\n
\nConducerea a informat c\u0103 Nike se confrunt\u0103 cu provoc\u0103ri semnificative \u00een anul fiscal 2025 din cauza condi\u0163iilor macroeconomice nefavorabile \u015fi a sl\u0103biciunii continue a pie\u0163ei din China. \u00cen prezent, compania preconizeaz\u0103 c\u0103 v\u00e2nz\u0103rile \u00een anul fiscal 2025 vor sc\u0103dea cu c\u00e2teva procente \u00een S1. \u00cen pofida acestor provoc\u0103ri, se a\u015fteapt\u0103 ca marja brut\u0103 \u00een anul fiscal 2025 s\u0103 creasc\u0103 cu 10-30 puncte de baz\u0103. Conducerea se a\u015fteapt\u0103 la o sc\u0103dere a veniturilor de 10% \u00een Q1, ajust\u00e2nd marja brut\u0103 pentru a \u00eendeplini a\u015ftept\u0103rile pentru \u00eentregul an, noteaz\u0103 XTB.<\/p>\n
\n <\/p>\n
\n <\/p>\n
\n \u200b<\/p>\n","protected":false},"excerpt":{"rendered":"
Ac\u0163iunile Nike au sc\u0103zut abrupt vineri \u00een contextul \u00een care cel mai mare produc\u0103tor de \u00eembr\u0103c\u0103minte sport din lume \u00een func\u0163ie de venituri a avertizat c\u0103 v\u00e2nz\u0103rile vor sc\u0103dea \u00een acest an, scrie Financial Times. Astfel ac\u0163iunile NKE se tranzac\u0163ioneaz\u0103 la 76 de dolari pe unitate, echivalentul unei capitaliz\u0103ri de 115 mld. dolari. De la \u00eenceputul anului ac\u0163iunile au […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7172,246,11698,8327,7212],"class_list":["post-228118","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actiuni","tag-crestere","tag-nike","tag-scadere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228118"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228118\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}