\nAgen\u0163iile care \u00eei reprezint\u0103 pe cei mai mari advertiseri ai TikTok elaboreaz\u0103 planuri de urgen\u0163\u0103 \u00een contextul \u00een care SUA se preg\u0103tesc s\u0103 interzic\u0103 populara aplica\u0163ie video, inclusiv s\u0103 caute clauze de \u00eentrerupere \u00een contractele lor de marketing, scrie FT. <\/p>\n
\nByteDance, societatea mam\u0103 chinez\u0103 a TikTok, a primit termen p\u00e2n\u0103 \u00een ianuarie pentru a renun\u0163a la afacerile sale din SUA sau pentru a se confrunta cu interzicerea aplica\u0163iei de c\u0103tre legislatorii americani, care sunt \u00eengrijora\u0163i de securitate din cauza leg\u0103turilor sale cu China.<\/p>\n
\nPlatforma social media, cu peste 1 miliard de utilizatori la nivel mondial, a devenit o parte esen\u0163ial\u0103 a strategiilor de marketing ale multor m\u0103rci, av\u00e2nd \u00een vedere popularitatea sa uria\u015f\u0103, \u00een special \u00een r\u00e2ndul publicului t\u00e2n\u0103r, care este mai pu\u0163in predispus la publicitatea tradi\u0163ional\u0103, cum ar fi televiziunea.<\/p>\n
\nTikTok a generat v\u00e2nz\u0103ri de 16 miliarde de dolari \u00een SUA anul trecut, predominant din publicitate, au declarat pentru Financial Times persoane care cunosc situa\u0163ia financiar\u0103 a companiei.<\/p>\n
\nCu toate acestea, mai mul\u0163i \u015fefi din domeniul publicit\u0103\u0163ii afirm\u0103 c\u0103 echipele lor elaboreaz\u0103 \u00een prezent planuri alternative pentru anul viitor, \u00een cazul \u00een care TikTok va fi eliminat din SUA, una dintre cele mai importante pie\u0163e de publicitate din lume.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Agen\u0163iile care \u00eei reprezint\u0103 pe cei mai mari advertiseri ai TikTok elaboreaz\u0103 planuri de urgen\u0163\u0103 \u00een contextul \u00een care SUA se preg\u0103tesc s\u0103 interzic\u0103 populara aplica\u0163ie video, inclusiv s\u0103 caute clauze de \u00eentrerupere \u00een contractele lor de marketing, scrie FT. ByteDance, societatea mam\u0103 chinez\u0103 a TikTok, a primit termen p\u00e2n\u0103 \u00een ianuarie pentru a renun\u0163a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6763,106],"class_list":["post-228003","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-publicitate","tag-sua"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=228003"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/228003\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=228003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=228003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=228003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}