{"id":227919,"date":"2024-06-20T18:44:33","date_gmt":"2024-06-20T18:44:33","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=227919"},"modified":"2024-06-20T18:44:33","modified_gmt":"2024-06-20T18:44:33","slug":"100-cele-mai-puternice-femei-din-business-doina-vilceanu-director-de-marketing-si-actionar-contentspeed","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=227919","title":{"rendered":"100 Cele mai puternice femei din business. Doina V\u00eelceanu, Director de marketing \u015fi ac\u0163ionar, ContentSpeed"},"content":{"rendered":"

\nCifr\u0103 de afaceri (2022): 7 mil. lei<\/strong><\/p>\n

\nProfit net: 276.470 lei<\/strong><\/p>\n

\nNum\u0103r de angaja\u0163i: 29<\/strong><\/p>\n

\n

\nBiografie:<\/strong>
\nDoina V\u00eelceanu a acumulat peste 20 de ani de experien\u0163\u0103 \u00een marketing. \u00cen primii zece  ani, a fost country internet director \u00eentr-o multina\u0163ional\u0103, iar din 2014, CMO \u015fi co-founder al ContentSpeed, membr\u0103 a Payten. De asemenea, la momentul de fa\u0163\u0103, Doina V\u00eelceanu este membru \u00een juriul GPeC, mentor la Innovation Labs, speaker la evenimente de profil, consultant \u015fi trainer acreditat \u00een strategie de marketing \u015fi digitalizare omnichannel.<\/p>\n

\n

\n\"\"\u25ba Parcursul meu a fost tipic pentru un copil c\u0103ruia i s-a spus \u201eai carte, ai parte\u201d. Am f\u0103cut facultate, apoi master \u015fi, dup\u0103 modelul clasic, m-am angajat \u00eentr-o corpora\u0163ie care avea nevoie, la \u00eenceputul anilor 2000, s\u0103 implementeze canalul de v\u00e2nz\u0103ri online \u015fi \u00een Rom\u00e2nia. \u00cen jum\u0103tate de an, veniturile crescuser\u0103 cu 1.000%. Iar eu m-am \u00eendr\u0103gostit iremediabil de eCommerce. La vremea aceea, despre digital nu se \u015ftia mai nimic \u00een Rom\u00e2nia. Norocul meu a fost c\u0103 am primit buget pentru c\u0103r\u0163i \u201ede meserie\u201d din Statele Unite ale Americii. Seara citeam \u015fi, la nivel de teorie, \u00eenv\u0103\u0163am, iar diminea\u0163a puneam \u00een practic\u0103 ce am \u00eenv\u0103\u0163at.<\/p>\n

\n\u25ba Cumva, am fost mereu realist\u0103 \u015fi, \u00eenc\u0103 de la alegerea facult\u0103\u0163ii, am \u015ftiut domeniul dorit \u2013 marketing. Nu am f\u0103cut schimb\u0103ri dramatice de carier\u0103. Am avut pu\u0163ine joburi, \u00eens\u0103 mul\u0163i clien\u0163i \u015fi proiecte. \u00cen multina\u0163ional\u0103 \u015fi, apoi, \u00een prima afacere proprie, am f\u0103cut marketing online B2C \u2013 adres\u00e2ndu-m\u0103 clien\u0163ilor finali. Odat\u0103 cu al\u0103turarea la echipa ContentSpeed, am \u00eenv\u0103\u0163at \u015fi specificul marketingului B2B \u015fi, \u00een special, al celui din servicii \u015fi solu\u0163ii software. \u00cens\u0103, eminamente, marketingul este \u201eH2H\u201d, de la om la om. C\u00e2nd reu\u015fe\u015fti s\u0103 empatizezi cu clientul t\u0103u, vei putea avea \u015fi strategia de promovare potrivit\u0103. \u00cen continuare, voi milita pentru cre\u015fterea eCommerce-ului autohton. De peste dou\u0103 decenii am ales mediul online, de pe vremea c\u00e2nd nimeni nu credea \u00een puterea internetului, p\u00e2n\u0103 acum, c\u00e2nd deja a devenit un cli\u015feu c\u0103, dac\u0103 nu e\u015fti online, nu exi\u015fti. Pentru mine, eCommerce e o meserie, o pasiune \u015fi o afacere. Nu m\u0103 opresc niciodat\u0103 din \u00eenv\u0103\u0163at \u015fi povestesc cu drag oricui e interesat.<\/p>\n

\n\u25ba Dac\u0103 e ceva ce am \u00eenv\u0103\u0163at \u00een ultimii ani, este faptul c\u0103 mereu trebuie s\u0103 ai un plan B, s\u0103 r\u0103m\u00e2i flexibil \u015fi s\u0103 dai dovad\u0103 de mult\u0103 rezilien\u0163\u0103. Riscurile geopolitice \u015fi necesitatea de a aborda strategii inovatoare prin tehnologie, \u00eentr-un mediu de afaceri interna\u0163ional incert, reprezint\u0103 un aspect esen\u0163ial.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cifr\u0103 de afaceri (2022): 7 mil. lei Profit net: 276.470 lei Num\u0103r de angaja\u0163i: 29 Biografie: Doina V\u00eelceanu a acumulat peste 20 de ani de experien\u0163\u0103 \u00een marketing. \u00cen primii zece  ani, a fost country internet director \u00eentr-o multina\u0163ional\u0103, iar din 2014, CMO \u015fi co-founder al ContentSpeed, membr\u0103 a Payten. De asemenea, la momentul de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[27301,47692,47691],"class_list":["post-227919","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-100-cele-mai-puternice-femei-din-business","tag-contentspeed","tag-doina-vilceanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227919"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227919\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}