\n100 Cele mai puternice femei din business. Laura Baldini, CEO, Logitrade <\/p>\n
\nCifr\u0103 de afaceri (2023): 41,5 mil. lei<\/strong><\/p>\n \nProfit net: 1,2 mil. lei<\/strong><\/p>\n \nNum\u0103r de angaja\u0163i: 57 (la nivel de grup)<\/strong><\/p>\n \nBiografie:<\/strong> \n\u25ba \u00cen anii \u201990, pe vremea c\u00e2nd mi-am \u00eenceput eu activitatea, prea pu\u0163ini \u015ftiau cu exactitate ce-\u015fi doresc s\u0103 fac\u0103. Lucrurile erau, \u00eenc\u0103, foarte neclare, iar pentru cei care tr\u0103isem doar realitatea de dinainte de \u201989, perspectivele erau cam \u00eence\u0163o\u015fate, nici m\u0103car nu \u015ftiam care ne sunt op\u0163iunile. Cred c\u0103 cei mai mul\u0163i porneau la drum av\u00e2nd \u00een minte mai multe idei \u015fi se orientau pe parcurs c\u0103tre ce \u00ee\u015fi doreau cu adev\u0103rat, taton\u00e2nd diferite direc\u0163ii. Acesta a fost \u015fi cazul meu. La \u00eenceput, am f\u0103cut de toate (achizi\u0163ii, v\u00e2nz\u0103ri, contabilitate primar\u0103, preg\u0103tire comenzi), am v\u00e2ndut de toate (de la scobitori \u015fi adezivi, p\u00e2n\u0103 la cosmetice, b\u0103uturi, piese de schimb auto). Far\u0103 bani \u015fi far\u0103 experien\u0163\u0103, a durat ceva timp p\u00e2n\u0103 am g\u0103sit calea potrivit\u0103 pentru mine. Chiar dac\u0103 prima parte a drumului a fost \u00eentortocheat\u0103, \u00eencet-\u00eencet lucrurile au \u00eenceput s\u0103 prind\u0103 contur.<\/p>\n \n\u25ba Acum 20 de ani, m\u0103 aflam \u00een momentul \u00een care parcursesem deja primii 10 ani de activitate, deci trecusem de partea de orientare, \u00eemi alesesem domeniul, cel al dresurilor de dam\u0103. Dac\u0103 \u00een primii ani am dorit s\u0103 fim \u201eciorapul Coca-Cola\u201d, adic\u0103 prezen\u0163i peste tot cu o gam\u0103 restr\u00e2ns\u0103 de produse, pot spune c\u0103 anul 2000 a fost anul de cotitur\u0103, \u00een care mi-am definit clar faptul c\u0103 ceea ce vreau s\u0103 fac este \u201es\u0103 cresc branduri \u015fi rela\u0163ii \u015fi s\u0103 le fac s\u0103 exceleze\u201d. Atunci am reg\u00e2ndit tot sortimentul, am extins liniile \u015fi am creat premisele ca brandul Laura Baldini s\u0103 se transforme \u00een ceea ce este azi – brandul num\u0103rul unu de ciorapi de dam\u0103 din Rom\u00e2nia. Am construit acest lucru \u00een peste 30 de ani de munc\u0103, fiind mereu aten\u0163i la calitatea produselor noastre \u015fi la nivelul de pre\u0163.<\/p>\n \n\u25ba M\u0103 preocup\u0103 faptul c\u0103, pentru multe dintre femei, \u00eencepe s\u0103 primeze comoditatea \u00een detrimentul elegan\u0163ei feminine. \u015ei spun acest lucru nu din perspectiva businessului – de\u015fi activitatea noastr\u0103 este \u00eenc\u0103 \u00een mare m\u0103sur\u0103 legat\u0103 de dresurile de dam\u0103, ci din perspectiva uman\u0103. Din p\u0103cate, \u00een ultimii ani, am observat din ce \u00een ce mai mult o oarecare \u201emasculinizare\u201d a \u0163inutelor – rochiile \u015fi fustele sunt deseori \u00eenlocuite de pantaloni. \u00cemi pare r\u0103u c\u0103 se \u00eent\u00e2mpl\u0103 acest lucru, \u00eens\u0103 eu continuu s\u0103 cred c\u0103 feminitatea este \u201ecea mai puternic\u0103 arm\u0103\u201d pe care o avem \u015fi chiar n-ar trebui s\u0103 o pierdem.<\/p>\n","protected":false},"excerpt":{"rendered":" 100 Cele mai puternice femei din business. Laura Baldini, CEO, Logitrade Cifr\u0103 de afaceri (2023): 41,5 mil. lei Profit net: 1,2 mil. lei Num\u0103r de angaja\u0163i: 57 (la nivel de grup) Biografie: Laura Baldini spune c\u0103 a \u00eencercat mereu s\u0103 p\u0103streze un echilibru \u00eentre via\u0163a profesional\u0103 \u015fi cea personal\u0103, o armonie, abord\u00e2nd orice provocare cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211],"tags":[27301,58095,58096],"class_list":["post-227900","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","tag-100-cele-mai-puternice-femei-din-business","tag-laura-baldini","tag-logitrade"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227900"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227900\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nLaura Baldini spune c\u0103 a \u00eencercat mereu s\u0103 p\u0103streze un echilibru \u00eentre via\u0163a profesional\u0103 \u015fi cea personal\u0103, o armonie, abord\u00e2nd orice provocare cu r\u0103bdare \u015fi \u00een\u0163elegere. Primele trei cuvinte despre care spune c\u0103 o caracterizeaz\u0103 sunt: onestitate, adaptabilitate \u015fi creativitate. \u00cen acela\u015fi timp, este \u015fi exigent\u0103 \u015fi \u015ftie c\u0103 mai are de lucrat la r\u0103bdare \u015fi la delegare, \u00een special c\u00e2nd se refer\u0103 la business. Define\u015fte succesul astfel: s\u0103 po\u0163i s\u0103 fii ceea ce \u00ee\u0163i dore\u015fti, f\u0103c\u00e2nd ceea ce \u00ee\u0163i place.<\/p>\n
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