\nCa s\u0103 se diferen\u0163ieze \u015fi s\u0103 atrag\u0103 clien\u0163ii, hotelurile nu se mai bazeaz\u0103 doar pe dot\u0103ri \u015fi nivelul de lux, ci caut\u0103 s\u0103 le spun\u0103 acestora o poveste \u015fi s\u0103-i fac\u0103 s\u0103 se simt\u0103 ca ni\u015fte personaje din ea, scrie Washington Post.<\/p>\n
\nAcestea apeleaz\u0103 la firme specializate \u00een design pentru a reu\u015fi s\u0103-\u015fi creeze povestea dorit\u0103, iar printre cele mai des \u00eent\u00e2lnite surse de inspira\u0163ie se num\u0103r\u0103 istoria cl\u0103dirii \u00een care func\u0163ioneaz\u0103 hotelul respectiv, care poate avea leg\u0103tur\u0103 cu legende ale muzicii sau personalit\u0103\u0163i culturale. Alte hoteluri \u00ee\u015fi aleg o tem\u0103 cum ar fi activismul, exist\u00e2nd unul dotat o \u201ebibliotec\u0103 radical\u0103\u201d \u00een hol \u015fi \u00een al c\u0103rui bar de pe acoperi\u015f se c\u00e2nt\u0103 c\u00e2ntece protestatare, de exemplu, sau feminismul. Exist\u0103 \u015fi hoteluri care caut\u0103 s\u0103 le dea clien\u0163ilor impresia c\u0103 se afl\u0103 \u00eentr-un film sau altul \u015fi s\u0103 se simt\u0103 ca ni\u015fte personaje din el. Cel mai frecvent \u00eens\u0103, se apeleaz\u0103 la ceva inspirat de zona \u00een care se afl\u0103 unitatea de cazare, pentru a atrage at\u00e2t turi\u015ftii, c\u00e2t \u015fi localnicii, dorindu-se a-i convinge \u015fi pe ace\u015ftia din urm\u0103 c\u0103 hotelul este o destina\u0163ie care merit\u0103 vizitat\u0103. \u00cen plus, se organizeaz\u0103 diferite evenimente \u015fi se adapteaz\u0103 corespunz\u0103tor \u015fi oferta restaurantelor \u015fi barurilor. Strategia este, bine\u00een\u0163eles, mai u\u015for de implementat de c\u0103tre hotelurile independente, dar atrage \u015fi unele lan\u0163uri care o folosesc \u00een procesul de extindere.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ca s\u0103 se diferen\u0163ieze \u015fi s\u0103 atrag\u0103 clien\u0163ii, hotelurile nu se mai bazeaz\u0103 doar pe dot\u0103ri \u015fi nivelul de lux, ci caut\u0103 s\u0103 le spun\u0103 acestora o poveste \u015fi s\u0103-i fac\u0103 s\u0103 se simt\u0103 ca ni\u015fte personaje din ea, scrie Washington Post. Acestea apeleaz\u0103 la firme specializate \u00een design pentru a reu\u015fi s\u0103-\u015fi creeze povestea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7182,512,7987],"tags":[4902,6552,6092],"class_list":["post-227763","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-panorama","category-revista-bm","category-turism","tag-hotel","tag-hoteluri","tag-personaje"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227763"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227763\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}