{"id":227644,"date":"2024-06-12T18:20:20","date_gmt":"2024-06-12T18:20:20","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=227644"},"modified":"2024-06-12T18:20:20","modified_gmt":"2024-06-12T18:20:20","slug":"este-oficial-un-nou-mare-retailer-intra-pe-piata-din-romania-si-se-ia-la-tranta-cu-profi-mega-image-si-ladoipasi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=227644","title":{"rendered":"Este oficial: Un nou mare retailer intr\u0103 pe pia\u0163a din Rom\u00e2nia \u015fi se ia la &#8220;tr\u00e2nt\u0103&#8221; cu Profi, Mega Image \u015fi LaDoiPa\u015fi"},"content":{"rendered":"<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Grupul polonez Zabka, un gigant care pe pia\u0163a-mam\u0103 are peste 10.000 de magazine, a deschis recent primele unit\u0103\u0163i de pe plan local, iar planul vizeaz\u0103 o expansiune accelerat\u0103. \u00cen Rom\u00e2nia, ast\u0103zi, sunt cinci unit\u0103\u0163i deja deschise, iar alte \u015fase sunt \u00een curs de amenajare.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cPentru noi, Rom\u00e2nia este prima pia\u0163\u0103 interna\u0163ional\u0103 pe care p\u0103trundem. \u00cen Polonia, avem 10.500 de magazine \u015fi deschidem, \u00een medie, alte trei magazine pe zi. \u00cen Rom\u00e2nia, momentan avem cinci unit\u0103\u0163i, dar ne extindem. Vrem s\u0103 ne dezvolt\u0103m cu aceea\u015fi vitez\u0103 ca \u00een Polonia \u015fi \u0163in\u00e2nd cont de m\u0103rimea pie\u0163ei, putem face asta. \u00cenainte de toate \u00eens\u0103, trebuie s\u0103 \u00een\u0163elegem consumatorul pentru a ne putea adapta business-ul. Acum \u00eenc\u0103 \u00eenv\u0103\u0163\u0103m\u201d, spune Anna Grabowska, CEO al Zabka International \u015fi vice-pre\u015fedinte \u015fi membru \u00een boardul grupului cu afaceri anuale de 5 mld. euro anual. Acestea sunt primele declara\u0163ii oficiale ale retailerului de la p\u0103trunderea pe pia\u0163\u0103.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Zabka, o companie cu o istorie de circa 25 de ani, este unul dintre cei mai puternici retaileri din Polonia, av\u00e2nd 3,6 milioane de clien\u0163i pe zi. Circa 17 milioane de polonezi (aproape jum\u0103tate din popula\u0163ie) au un Jabka la mai pu\u0163in de 500 de metri de locul unde locuiesc, spune Anna Grabowska. Ea adaug\u0103 c\u0103 \u00een continuare mai e loc de expansiune \u00een Polonia pentru grupul ce are \u00een spate fondul american de investi\u0163ii CVC.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Retailerul a intrat pe pia\u0163a din Rom\u00e2nia la finalul anului trecut prin achizi\u0163ia pachetului majoritar de ac\u0163iuni \u00een cadrul companiei de distribu\u0163ie DRIM Daniel Distributie FMCG. Deal-ul a primit deja acordul Consiliului Concuren\u0163ei. V\u00e2nz\u0103torul \u00een acest acord a fost familia de antreprenori locali Trandafir, care a dezvoltat compania DRIM Daniel Distribu\u0163ie pe parcursul a circa trei decenii, p\u00e2n\u0103 la afaceri de peste 650 mil. lei \u00een 2023, plus 26%.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">De altfel, Radu Trandafir, reprezentantul celei de-a doua genera\u0163ii a familiei Trandafir, este \u015fi r\u0103m\u00e2ne general manager pentru firma de distribu\u0163ie chiar \u015fi dup\u0103 intrarea Zabka \u00een ac\u0163ionariat. Mai mult, el conduce din aceea\u015fi pozi\u0163ie \u015fi Froo Rom\u00e2nia, compania de retail.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Zabka a venit \u00een Rom\u00e2nia oficial printr-o tranzac\u0163ie pe pia\u0163a de distribu\u0163ie, dar acesta a fost doar primul pas, \u0163inta fiind s\u0103 dezvolte at\u00e2t distribu\u0163ia, c\u00e2t \u015fi retailul, lucru care acum se \u00eent\u00e2mpl\u0103.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cAvem cinci magazine, alte \u015fase \u00een amenajare, mai multe spa\u0163ii sunt \u00een preg\u0103tire \u015fi \u015fi mai multe \u00een negociere. Amenajarea unei unit\u0103\u0163i dureaz\u0103, \u00een medie 5-8 s\u0103pt\u0103m\u00e2ni\u201d, explic\u0103 Radu Trandafir.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Magazinele Froo, brandul pe care Zabka \u00eel folose\u015fte \u00een Rom\u00e2nia, au, \u00een medie, 50-70 mp. Ele v\u00e2nd \u00een special produse de consum imediat, \u0163inta fiind clientul t\u00e2n\u0103r, din mediul urban.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cAvem \u015fi c\u00e2teva produse de b\u0103c\u0103nie, spre exemplu, sau de cur\u0103\u0163enie a locuin\u0163ei, dar aceste categorii nu sunt \u00een focus. \u00cen medie, avem 2.500 de SKU-uri \u00eentr-un magazin. La noi, clientul g\u0103se\u015fte c\u00e2te ceva din orice categorie dac\u0103, spre exemplu, a uitat s\u0103 cumpere sau are nevoie imediat\u201d, afirm\u0103 Anna Grabowska.\u2028O bun\u0103 parte din produse sunt \u00eens\u0103 de consum imediat, precum cafea cald\u0103, hot-dog sau ghea\u0163\u0103. Compania are \u00een frigider pahare cu ghea\u0163\u0103, acesta fiind unul dintre produsele fanion din Polonia.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Executivul adaug\u0103 c\u0103, \u00een medie, m\u0103rcile private reprezint\u0103 cam 20% din oferta din magazin, dar cele mai multe sunt \u00een zona casei de marcat, \u00een zona de bistro, unde se g\u0103sesc cafeaua sau sandvi\u015furile \u015fi hot-dogii.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cCirca 80% din produsele din magazin provin de la furnizori locali. O s\u0103 avem \u015fi produse pe care le ve\u0163i g\u0103si doar la noi \u00een magazine, fie c\u0103 ele provin din Polonia, fie din Rom\u00e2nia\u201d, spune Radu Trandafir.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u00cen Polonia, retailerul func\u0163ioneaz\u0103 \u00een regim de franciz\u0103, toate magazinele fiind operate \u00een acest sistem, exist\u00e2nd peste 9.000 de parteneri. \u00cen Rom\u00e2nia, compania mizeaz\u0103 pe contracte de management (tip agent). Asta \u00eenseamn\u0103 c\u0103 retailerul face investi\u0163ia \u015fi se ocup\u0103 de stoc, pe c\u00e2nd agentul se ocup\u0103 de operare \u015fi management.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cAm ales acest model pentru c\u0103 investi\u0163ia ini\u0163ial\u0103 putea fi o piedic\u0103. C\u0103ut\u0103m parteneri din comunitatea local\u0103, oameni care cunosc pia\u0163a\u201d, spune Radu Trandafir, care \u00eens\u0103 nu \u00eenainteaz\u0103 cifre.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">El nu ofer\u0103 nici date privind num\u0103rul de magazine pe care grupul le \u0163inte\u015fte \u00een Rom\u00e2nia, de\u015fi \u00eentr-o prezentare ini\u0163ial\u0103 c\u0103tre furnizori a fost vehiculat ca num\u0103r 200 de magazine \u00een 2024.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cSuntem la \u00eenceput \u015fi test\u0103m. Mergem \u00een zone cu trafic pietonal intens, mergem \u00een zone reziden\u0163iale. Vedem ce ni se potrive\u015fte. Nu vrem s\u0103 fim peste tot, mergem dup\u0103 client.\u201d<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u00cen Polonia, spre exemplu, 90% din popula\u0163ie \u015ftie brandul Zabka, iar spa\u0163iu de dezvoltare \u015fi extindere exist\u0103 \u00eenc\u0103. Totu\u015fi, grupul a ales s\u0103 vin\u0103 \u015fi \u00een Rom\u00e2nia pentru c\u0103 e a doua pia\u0163\u0103 ca m\u0103rime din regiune.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cAm studiat ani de zile pia\u0163a din Rom\u00e2nia. Vedem ce se \u00eent\u00e2mpl\u0103, vedem schimb\u0103rile sociale\u201d, spune Anna Grabowska. Ea adaug\u0103 c\u0103 pentru clien\u0163ii companiei conteaz\u0103 mai mult proximitatea dec\u00e2t pre\u0163ul. Mai exact, 30% dintre oameni sunt dispu\u015fi s\u0103 pl\u0103teasc\u0103 mai mult pentru proximitate. Nu ofer\u0103 \u00eens\u0103 cifre referitoare la c\u00e2t mai mult.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul polonez Zabka, un gigant care pe pia\u0163a-mam\u0103 are peste 10.000 de magazine, a deschis recent primele unit\u0103\u0163i de pe plan local, iar planul vizeaz\u0103 o expansiune accelerat\u0103. \u00cen Rom\u00e2nia, ast\u0103zi, sunt cinci unit\u0103\u0163i deja deschise, iar alte \u015fase sunt \u00een curs de amenajare. \u201cPentru noi, Rom\u00e2nia este prima pia\u0163\u0103 interna\u0163ional\u0103 pe care p\u0103trundem. \u00cen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[60,98],"class_list":["post-227644","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-piata","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227644"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227644\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}