{"id":227615,"date":"2024-06-11T20:03:41","date_gmt":"2024-06-11T20:03:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=227615"},"modified":"2024-06-11T20:03:41","modified_gmt":"2024-06-11T20:03:41","slug":"100-cele-mai-puternice-femei-din-business-irina-pencea-general-manager-emag-romania-senior-vp-emag-ungaria-si-bulgaria","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=227615","title":{"rendered":"100 Cele mai puternice femei din business. Irina Pencea, General manager, eMAG Rom\u00e2nia &#038; senior VP eMAG Ungaria \u015fi Bulgaria"},"content":{"rendered":"<p style=\"text-align: center;\">\n<strong>Cifr\u0103 de afaceri (net\u0103 la nivelul anului 2022): + 7,1 mld. lei<\/strong><\/p>\n<p style=\"text-align: center;\">\n<strong>Profit (net la nivelul anului 2022): + 123,7 mil. lei<\/strong><\/p>\n<p style=\"text-align: center;\">\n<strong>Num\u0103r de angaja\u0163i: &gt; 6.000<\/strong><\/p>\n<hr \/>\n<p>\n<strong>Biografie:<\/strong><br \/>\nIrina Pencea s-a al\u0103turat eMAG \u00een urm\u0103 cu doi ani, timp \u00een care a consolidat pozi\u0163ionarea companiei ca o platform\u0103 universal\u0103 de shopping pentru cei peste 9 milioane de clien\u0163i din toate cele trei \u0163\u0103ri \u00een care brandul este prezent: Rom\u00e2nia, Bulgaria \u015fi Ungaria. Ea a venit la eMAG dup\u0103 24 de ani \u00een marketing \u015fi 10 ani de antreprenoriat, timp \u00een care a cofondat \u015fi a condus una dintre cele mai premiate agen\u0163ii de comunicare independente din Rom\u00e2nia \u015fi a contribuit la construirea unor branduri de succes din industrii precum banking, ecommerce, telecom, retail sau energie. Irina este pasionat\u0103 de sporturile \u00een aer liber, iar \u00een timpul liber \u00eei place s\u0103 alerge, s\u0103 schieze \u015fi s\u0103 fac\u0103 sailing \u00eempreun\u0103 cu familia sa.<\/p>\n<hr \/>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/22401589\/91\/20-de-ani.jpg?height=235&#038;width=150\" style=\"width: 150px; height: 235px; margin: 10px; float: left;\" \/><\/strong>\u25ba Cred c\u0103 m\u0103 num\u0103r printre noroco\u015fii care au \u015ftiut devreme ce vor \u015fi \u015fi-au netezit drumul pas cu pas \u00een carier\u0103. Mi-am dorit s\u0103 lucrez \u00een marketing \u015fi comunicare \u00eenc\u0103 din liceu, am urmat Facultatea de Marketing din cadrul ASE, iar \u00een timpul facult\u0103\u0163ii, din dorin\u0163a de a \u00eenv\u0103\u0163a c\u00e2t mai aplicat comunicare am \u015fi ob\u0163inut primul job. \u00cen agen\u0163ii am trecut prin roluri de account management, strategie sau general management care m-au ajutat s\u0103 descop\u0103r businessuri din domenii foarte variate \u015fi s\u0103 \u00eenv\u0103\u0163 cum pot aduce valoare construind branduri puternice cu impact \u00een business. Lucr\u00e2nd predominant pentru agen\u0163ii independente, mi-am descoperit devreme spiritul antreprenorial, iar \u00een 2012 am cofondat \u015fi condus dou\u0103 dintre cele mai creative agen\u0163ii din Rom\u00e2nia, recunoscute at\u00e2t la nivel local c\u00e2t \u015fi interna\u0163ional. \u00cen 2022 am trecut \u00eentr-o nou\u0103 etap\u0103 \u015fi&nbsp; m-am al\u0103turat eMAG.<\/p>\n<p>\n\u25ba Cred c\u0103 am avut intui\u0163ie bun\u0103 atunci c\u00e2nd am \u00eentrez\u0103rit c\u0103 aleg\u00e2nd s\u0103 lucrez \u00een marketing \u015fi comunicare mi se va deschide o lume \u00een care eu pot s\u0103 dau form\u0103 energiei pe care o am \u015fi s\u0103 \u00eenv\u0103\u0163 permanent. Fiecare schimbare pe care am f\u0103cut-o sau a trebuit s\u0103 o fac la un moment dat a fost pentru mine o aventur\u0103 pe care am privit-o cu deschidere \u015fi cu bucuria \u00eenceputului. Sigur c\u0103 nu a fost \u00eentotdeauna u\u015for, pentru c\u0103 am trecut \u015fi prin momente critice, \u00eens\u0103 nu a\u015f schimba nimic din parcursul meu profesional, pentru c\u0103, oric\u00e2t de grele ar fi fost anumite momente, m-au format astfel \u00eenc\u00e2t s\u0103 am ast\u0103zi capacitatea de a conduce dezvoltarea unui business aflat \u00eentr-o continu\u0103 dinamic\u0103.<\/p>\n<p>\n\u25ba Comer\u0163ul online este \u00eenc\u0103 \u00een faza de cre\u015ftere \u015fi cred c\u0103 este cel mai bine \u00eenzestrat pentru a se adapta acestor transform\u0103ri \u015fi totodat\u0103 poate sus\u0163ine cel mai bine progresul oamenilor: nu vom mai investi timp \u015fi efort \u00een a face cump\u0103r\u0103turi, ci, cu ajutorul tehnologiei vom primi recomand\u0103rile de produse potrivite penru fiecare dintre noi, indiferent unde sunt ele fabricate \u00een lume, la pre\u0163ul cel mai bun, livrate rapid prin infrastructur\u0103 logistic\u0103 omniprezent\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cifr\u0103 de afaceri (net\u0103 la nivelul anului 2022): + 7,1 mld. lei Profit (net la nivelul anului 2022): + 123,7 mil. lei Num\u0103r de angaja\u0163i: &gt; 6.000 Biografie: Irina Pencea s-a al\u0103turat eMAG \u00een urm\u0103 cu doi ani, timp \u00een care a consolidat pozi\u0163ionarea companiei ca o platform\u0103 universal\u0103 de shopping pentru cei peste 9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571],"tags":[27301,54729,54728],"class_list":["post-227615","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","tag-100-cele-mai-puternice-femei-din-business","tag-emag-romania","tag-irina-pencea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227615"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227615\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}