{"id":227421,"date":"2024-06-05T19:43:01","date_gmt":"2024-06-05T19:43:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=227421"},"modified":"2024-06-05T19:43:01","modified_gmt":"2024-06-05T19:43:01","slug":"surpriza-mcdonalds-pierde-un-proces-si-nu-mai-poate-utiliza-numele-big-mac-in-uniunea-europeana","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=227421","title":{"rendered":"Surpriz\u0103: Mcdonald\u2019s pierde un proces \u015fi nu mai poate utiliza numele \u201eBig Mac\u201d \u00een Uniunea European\u0103"},"content":{"rendered":"<p>\nUn tribunal european a decis anularea m\u0103rcii \u201eBig Mac\u201d pentru pui, dar a decis p\u0103strarea acesteia pentru vit\u0103 dup\u0103 un lung proces purtat cu rivalul irlandez Supermac\u2019s, scrie FT.<\/p>\n<p>\nSupermac\u2019s a ar\u0103tat c\u0103 McDonald\u2019s a folosit drepturile de autor pentru a preveni extinderea lan\u0163ului irlandez \u00een blocul comunitar. Curtea a hotor\u00e2t c\u0103 McDonald\u2019s nu a putut demonstra utilizarea legitim\u0103 a m\u0103crcii \u201eBig Mac\u201d \u00eenregistrat\u0103 \u00een 1996.<\/p>\n<p>\nAstfel, gigantul american nu mai poate folosi marca \u201eBig Mac\u201d pentru v\u00e2nzarea de pui, put\u00e2nd totu\u015fi s\u0103 o foloseasc\u0103 \u00een privin\u0163a c\u0103rnii de vit\u0103.<\/p>\n<p>\n\u201eAceast\u0103 decizie este una de bun sim\u0163, dar arat\u0103 modul \u00een care companiile multina\u0163ionale aleg s\u0103 foloseasc\u0103 marcile \u00eenregistrate. Este o victorie uria\u015f\u0103 pentru toate firmele mici din lume\u201d, a declarat &nbsp;Pat McDonagh, managing director al Supermac\u2019s.<\/p>\n<p>\nDecizia poate fi atacat\u0103 la ce mai \u00eenalt\u0103 autoritate judiciar\u0103 din UE, Curtea de Justi\u0163ie a Uniunii Europene (CJUE).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un tribunal european a decis anularea m\u0103rcii \u201eBig Mac\u201d pentru pui, dar a decis p\u0103strarea acesteia pentru vit\u0103 dup\u0103 un lung proces purtat cu rivalul irlandez Supermac\u2019s, scrie FT. Supermac\u2019s a ar\u0103tat c\u0103 McDonald\u2019s a folosit drepturile de autor pentru a preveni extinderea lan\u0163ului irlandez \u00een blocul comunitar. Curtea a hotor\u00e2t c\u0103 McDonald\u2019s nu a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[22662,57971,7155],"class_list":["post-227421","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-big-mac","tag-marca-inregistrata","tag-mcdonalds"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227421"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227421\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}