{"id":227157,"date":"2024-05-28T13:21:15","date_gmt":"2024-05-28T13:21:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=227157"},"modified":"2024-05-28T13:21:15","modified_gmt":"2024-05-28T13:21:15","slug":"brandurile-occidentale-dau-inapoi-in-ceea-ce-priveste-despartirea-de-moscova-companii-precum-avon-products-air-liquide-si-reckitt-vor-ramane-in-rusia-in-timp-ce-obstacolele-birocratice-aflate-in-ca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=227157","title":{"rendered":"Brandurile occidentale dau \u00eenapoi \u00een ceea ce prive\u015fte desp\u0103r\u0163irea de Moscova: Companii precum Avon Products, Air Liquide \u015fi Reckitt vor r\u0103m\u00e2ne \u00een Rusia, \u00een timp ce obstacolele birocratice aflate \u00een calea exodului continu\u0103 s\u0103 creasc\u0103"},"content":{"rendered":"<p>\nCompaniile occidentale, printre care Avon Products, Air Liquide \u015fi Reckitt, au r\u0103mas \u00een Rusia, de\u015fi au declarat c\u0103 inten\u0163ioneaz\u0103 s\u0103 plece dup\u0103 invazia Ucrainei, pe m\u0103sur\u0103 ce obstacolele birocratice se \u00eenmul\u0163esc, iar activitatea de consum \u00ee\u015fi revine la normal, scrie Financial Times.<\/p>\n<p>\nBrandul de cosmetice de\u0163inut de Natura, produc\u0103torul francez de gaze industriale \u015fi grupul britanic de consum care produce de la analgezice \u015fi p\u00e2n\u0103 la prezervative se num\u0103r\u0103 printre sutele de grupuri occidentale care au r\u0103mas \u00een \u0163ar\u0103 de la declan\u015farea r\u0103zboiului.<\/p>\n<p>\n\u201eMulte companii europene s-au trezit cu adev\u0103rat \u00eentre ciocan \u015fi nicoval\u0103\u201d, a declarat un executiv care lucreaz\u0103 cu companiile occidentale din Rusia.<\/p>\n<p>\n\u00cen total, peste 2.100 de multina\u0163ionale au r\u0103mas \u00een Rusia \u00eencep\u00e2nd cu 2022, a constatat \u015ecoala de Economie din Kiev, comparativ cu aproximativ 1.600 de companii interna\u0163ionale care fie au p\u0103r\u0103sit pia\u0163a, fie \u015fi-au redus opera\u0163iunile.<\/p>\n<p>\nLa scurt timp dup\u0103 invazia din 2022 a Ucrainei, zeci de astfel de grupuri s-au angajat s\u0103 \u00ee\u015fi reduc\u0103 prezen\u0163a \u00een Rusia, deoarece Occidentul a \u00eencercat s\u0103 \u00eenfometeze economia \u0163\u0103rii \u015fi cuferele de r\u0103zboi ale Kremlinului de bani str\u0103ini.<\/p>\n<p>\nDar Moscova a crescut treptat costul plec\u0103rii companiilor, impun\u00e2nd o reducere obligatorie de 50% pentru activele din \u0163\u0103rile \u201eneprietenoase\u201d v\u00e2ndute cump\u0103r\u0103torilor ru\u015fi \u015fi o \u201etax\u0103 de ie\u015fire\u201d de minimum 15%. De asemenea, a fost din ce \u00een ce mai greu s\u0103 se g\u0103seasc\u0103 cump\u0103r\u0103tori locali accepta\u0163i at\u00e2t de v\u00e2nz\u0103tor, c\u00e2t \u015fi de Moscova \u015fi a c\u0103ror implicare s\u0103 nu fie afectat\u0103 de sanc\u0163iunile occidentale.<\/p>\n<p>\nAir Liquide a anun\u0163at \u00een septembrie 2022 c\u0103 a semnat un memorandum de \u00een\u0163elegere pentru a-\u015fi vinde activitatea din Rusia echipei de manageri locali care o conducea. Cu toate acestea, tranzac\u0163ia nu a primit niciodat\u0103 aprobarea guvernului rus, l\u0103s\u00e2nd compania \u00een incertitudine.<\/p>\n<p>\nUnele companii nu se mai simt obligate s\u0103 p\u0103r\u0103seasc\u0103 \u0163ara. Avon a \u00eenceput un proces de v\u00e2nzare pentru afacerea sa, primind \u00eentre timp o serie de oferte pe care, \u00eentr-un final, a decis s\u0103 nu le accepte.<\/p>\n<p>\n\u201eTimp de peste 135 de ani, Avon a fost al\u0103turi de femei oriunde s-ar afla \u00een lume, indiferent de etnie, na\u0163ionalitate, v\u00e2rst\u0103 sau religie\u201d, a declarat compania.<\/p>\n<p>\nMultina\u0163ionalele au \u0163inut cont de chinurile unor companii occidentale precum Carlsberg \u015fi Danone, c\u0103rora le-au fost confiscate activele dup\u0103 ce \u015fi-au anun\u0163at planurile de plecare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companiile occidentale, printre care Avon Products, Air Liquide \u015fi Reckitt, au r\u0103mas \u00een Rusia, de\u015fi au declarat c\u0103 inten\u0163ioneaz\u0103 s\u0103 plece dup\u0103 invazia Ucrainei, pe m\u0103sur\u0103 ce obstacolele birocratice se \u00eenmul\u0163esc, iar activitatea de consum \u00ee\u015fi revine la normal, scrie Financial Times. Brandul de cosmetice de\u0163inut de Natura, produc\u0103torul francez de gaze industriale \u015fi grupul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[332,9951,201,9817,9782,27770,186,365,151,4878],"class_list":["post-227157","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-activitate","tag-avon","tag-companii","tag-consum","tag-declaratii","tag-invazie","tag-razboi","tag-rusia","tag-ucraina","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227157"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227157\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}