{"id":227140,"date":"2024-05-28T09:25:22","date_gmt":"2024-05-28T09:25:22","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=227140"},"modified":"2024-05-28T09:25:22","modified_gmt":"2024-05-28T09:25:22","slug":"kaufland-a-investit-135-mld-lei-in-2023-in-romania-ne-extindem-desi-costul-pentru-deschiderea-unui-magazin-a-crescut-cu-40","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=227140","title":{"rendered":"Kaufland a investit 1,35 mld. lei \u00een 2023 \u00een Rom\u00e2nia. \u201eNe extindem de\u015fi costul pentru deschiderea unui magazin a crescut cu 40%\u201c"},"content":{"rendered":"<p>\nRetailerul german Kaufland, prezent pe plan local cu circa 180 de hipermarketuri cu pre\u0163uri mici, a investit \u00een Rom\u00e2nia 1,35 mld. lei (275 mil. euro) \u00een 2023, un nivel re\u00adlativ similar cu cel comunicat pentru fiecare din ultimii ani.<\/p>\n<p>\nRetailerul a deschis 13 magazine anul trecut, men\u0163in\u00e2nd ritmul setat \u00een 2022. Este unul dintre cele mai alerte ritmuri de expansiune de la intrarea companiei pe pia\u0163a din Rom\u00e2nia \u00een 2005. Mai mult, oficialii Kaufland spun c\u0103 vor continua dezvoltarea.<\/p>\n<p>\n\u201e\u00cen ceea ce prive\u015fte strategia de expansiune, cu toate c\u0103 ne confrunt\u0103m cu cre\u015fteri ale costurilor de construc\u0163ie cu p\u00e2n\u0103 la 40%, ne-am propus s\u0103 men\u0163inem constant ritmul deschiderilor, cu 10 magazine noi pe parcursul unui an financiar, la care se adag\u0103 \u015fi costurile aferente moderniz\u0103rilor\u201c, spune Valer Hanca\u015f, director comunicare \u015fi corporate affairs la Kaufland Rom\u00e2nia.<\/p>\n<p>\nRetailerul prezent pe plan local cu circa 180 de hipermarketuri cu pre\u0163uri mici a \u00eenchis anul trecut cu afaceri de 18,35 mld. lei, cu 14,3% mai mari dec\u00e2t \u00een 2022. Avansul a fost sus\u0163inut par\u0163ial de infla\u0163ie (care a fost de pu\u0163in sub 7% la final de 2023, potrivit INS), dar \u015fi de expansiune.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul german Kaufland, prezent pe plan local cu circa 180 de hipermarketuri cu pre\u0163uri mici, a investit \u00een Rom\u00e2nia 1,35 mld. lei (275 mil. euro) \u00een 2023, un nivel re\u00adlativ similar cu cel comunicat pentru fiecare din ultimii ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7281,416,387,57752],"class_list":["post-227140","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-extindere","tag-kaufland","tag-magazine","tag-suprmarketuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=227140"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/227140\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=227140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=227140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=227140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}