{"id":226921,"date":"2024-05-20T17:27:30","date_gmt":"2024-05-20T17:27:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226921"},"modified":"2024-05-20T17:27:30","modified_gmt":"2024-05-20T17:27:30","slug":"covrigul-romanesc-cucereste-europa-brandul-luca-merge-la-varsovia-cu-o-simigerie-in-una-dintre-cele-mai-aglomerate-zone-din-oras","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226921","title":{"rendered":"Covrigul rom\u00e2nesc cucere\u015fte Europa: Brandul LUCA merge la Var\u015fovia cu o simigerie \u00een una dintre cele mai aglomerate zone din ora\u015f"},"content":{"rendered":"<p>\n<span><strong>\u2666&nbsp;<\/strong><\/span><strong>\u00cen condi\u0163iile \u00een care zilnic la fiecare simigerie LUCA rom\u00e2nii stau la coad\u0103 pentru un covrig, un covridog sau o felie de pizza, compania vrea acum s\u0103 cucereasc\u0103 alt\u0103 zon\u0103&nbsp;&nbsp;din estul Europei \u015fi deschide prima loca\u0163ie din afara Rom\u00e2niei, \u00een Polonia.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\nLan\u0163ul de simigerii LUCA, care are, conform ultimelor date, un num\u0103r de peste 140 de loca\u0163ii \u00een Rom\u00e2nia, deschide m\u00e2ine o nou\u0103 loca\u0163ie, de data aceasta nu pe plan local, ci \u00een centrul Var\u015foviei, capitala Poloniei.<\/p>\n<p>\nAcesta este primul lan\u0163 rom\u00e2nesc de simigerii care trece grani\u0163a, pariu pe export f\u0103c\u00e2nd p\u00e2n\u0103 acum brandul rom\u00e2nesc de cafenele 5 to go, dar \u015fi lan\u0163ul de restaurante Salad Box.<\/p>\n<p>\nInforma\u0163ia referitoare la deschiderea din Polonia a fost confirmat\u0103 pentru ZF de&nbsp; c\u0103tre reprezentan\u0163ii LUCA. Datele privind aceast\u0103 inagurare, care va avea loc m\u00e2ine, au ap\u0103rut prima dat\u0103 \u00een publica\u0163ia polonez\u0103 The Warsaw Voice, care noteaz\u0103 c\u0103 p\u00e2n\u0103 la final de an brandul rom\u00e2nesc are \u00een plan deschiderea mai multor loca\u0163ii.<\/p>\n<p>\n\u201eLuca, care func\u0163ioneaz\u0103 din 2010, are aproape 150 de brut\u0103rii \u00een Rom\u00e2nia. \u00cen aceste loca\u0163ii se pot cump\u0103ra pe loc produse proaspete, coapte, inclusiv covrigei cu topping, covrigi, \u015ftrudele, pizza sau sandvi\u015furi \u015fi se poatesavura o cea\u015fc\u0103 de cafea. Este pentru prima dat\u0103 c\u00e2nd compania a decis s\u0103-\u015fi \u00eencerce m\u00e2na \u00een afara \u0163\u0103rii sale de origine. \u00ce\u015fi va \u00eencepe expansiunea interna\u0163ional\u0103 cu Polonia\u201d, noteaz\u0103 The Warsaw Voice.<\/p>\n<p>\n\u201ePia\u0163a polonez\u0103 este matur\u0103 \u015fi asem\u0103n\u0103toare cu cea din Rom\u00e2nia din punct de vedere al obiceiurilor de consum. Clien\u0163ii polonezi au poten\u0163ialul de a aprecia misiunea Luca\u201d, a declarat Piotr Wilczynski, directorul financiar al lan\u0163ului pentru publica\u0163ia polonez\u0103.<\/p>\n<p>\nLUCA este cel mai extins juc\u0103tor de pe pia\u0163a de covrig\u0103rii din Rom\u00e2nia, \u00een acest domeniu activ\u00e2nd \u015fi al\u0163i juc\u0103tori precum Simigeria Petru, Simigeria Matei, dar \u015fi multe afaceri mai mici, care opereaz\u0103 una-dou\u0103 patiserii, mai ales \u00een ora\u015fele mici \u015fi medii. Pia\u0163a este puternic fragmentat\u0103, dar nu exist\u0103 niciun studiu privind evolu\u0163ia sau dimensiunea ei, dat fiind c\u0103 nu exist\u0103 niciun CAEN specific. Spre exemplu, Tinervis Group are codul CAEN 1072 &#8211; Fabricarea biscui\u0163ilor \u015fi pi\u015fcoturilor, fabricarea pr\u0103jiturilor \u015fi a produselor conservate de patiserie.<\/p>\n<p>\nTinervis Group, compania care opereaz\u0103 lan\u0163ul de simigerii LUCA, a avut \u00een 2022 o cifr\u0103 de afaceri de 368 de milioane de lei, \u00een cre\u015ftere cu 75% fa\u0163\u0103 de anul precedent. Profitul net a ajuns la 41 de milioane de lei, plus 34%.<\/p>\n<p>\nPotrivit datelor oficiale din 2023, antreprenorul George Adrag\u0103i a devenit singurul ac\u0163ionar al covrig\u0103riilor Luca, dup\u0103 ce Cosmin Postole s-a retas din business. Cei doi au fondat \u00eempreun\u0103 afacerea \u00een 2010 \u015fi au de\u0163inut p\u0103r\u0163i egale din Tinervis Group, compania care opereaz\u0103 lan\u0163ul de simigerii. Ambii cofondatori au fost extrem de discre\u0163i de-a lungul timpului, evit\u00e2nd s\u0103 fac\u0103 declara\u0163ii publice cu privire la businessul lor. \u00cen 2024, ac\u0163ionarul LUCA \u00ee\u015fi propune s\u0103 consolideze re\u0163eaua, s\u0103 diversifice meniul prin produse noi \u015fi s\u0103 duc\u0103 \u00een toate unit\u0103\u0163ile cafeaua ZMEU, conform celor mai recente date.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2666&nbsp;\u00cen condi\u0163iile \u00een care zilnic la fiecare simigerie LUCA rom\u00e2nii stau la coad\u0103 pentru un covrig, un covridog sau o felie de pizza, compania vrea acum s\u0103 cucereasc\u0103 alt\u0103 zon\u0103&nbsp;&nbsp;din estul Europei \u015fi deschide prima loca\u0163ie din afara Rom\u00e2niei, \u00een Polonia. &nbsp; Lan\u0163ul de simigerii LUCA, care are, conform ultimelor date, un num\u0103r de peste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[27605,21887,22823],"class_list":["post-226921","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-covrig","tag-luca","tag-varsovia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226921"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226921\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}