\nVodafone a introdus anul trecut conceptul easy tech pe zona de tehnologie \u015fi a investit 4 mil euro \u00een remodelarea retailului \u015fi reamenajarea a 36 de magazine, a declarat Laura Sp\u0103taru, Director V\u00e2nz\u0103ri Consumer Business Unit, Vodafone Rom\u00e2nia \u00een cadrul conferin\u0163ei ZF Retail Summit 2024.<\/p>\n
\u201dVrem s\u0103 reform\u0103m retailul Vodafone, care a avut modific\u0103ri majore. Am f\u0103cut investi\u0163ii de 4 mil euro \u00een remodelarea retailului \u015fi am reamenajat 36 de magazine. Am extins portofoliul fa\u0163\u0103 de trecut, oferim consultan\u0163\u0103 permanent\u0103. Avem peste 100 de exper\u0163i \u00een tehnologie la nivel na\u0163ional. Am extins gamele de produse \u00een toate cele 400 de magazine ale re\u0163elei. Am fost aten\u0163i la experien\u0163a din retail\u201d.<\/p>\n
Ce a mai declarat Laura Sp\u0103taru:<\/strong><\/p>\n Suntem recunoscu\u0163i \u00een pia\u0163\u0103 pe primul loc \u00een zona de tech retail. Atingem toate magazinele cu easy tech \u015fi urm\u0103rim distribu\u0163ia na\u0163ional\u0103 pentru a oferi tuturor aceea\u015fi experien\u0163\u0103. Nu doar pe retailul fizic. Am avut 10 evenimente \u00een magazine dup\u0103 lansarea unor produse \u00een trimestrul trecut \u015fi am fost bucuro\u015fi c\u0103 ei au fost interesa\u0163i de o astfel de experien\u0163\u0103, nu doar pe online.<\/p>\n Am f\u0103cut pop-up store-uri \u00een zona rural\u0103, cu suport pe tot ce \u00eenseamn\u0103 digitalizare.<\/p>\n Vrem s\u0103 dubl\u0103m modelul de franciz\u0103 \u00een acest an, s\u0103 extindem num\u0103rul de parteneri. Noi aducem un business la cheie, oferim instrumente, coaching, pentru ca partenerii s\u0103 performeze la fel de bine. Cu ajutorul antreprenorilor locali avem o voce puternic\u0103 \u015fi \u00een teritoriu. Anul trecut am fost concentra\u0163i pe easy tech \u015fi anul acesta vrem s\u0103 fim customer obsessed.<\/p>\n Pe l\u00e2ng\u0103 re\u0163ea, vrem ca fiecare client pentru pre\u0163ul pl\u0103tit s\u0103 primeasc\u0103 mai mult. Mai multe oferte, experien\u0163\u0103 digital\u0103, surprize (discounturi lunare de exemplu de la parteneri). \u00cen retail, certific\u0103m to\u0163i consultan\u0163ii de v\u00e2nz\u0103ri \u015fi avem un program amplu de training pentru a oferi experien\u0163e bune tuturor clien\u0163ilor. Este important ca pentru pre\u0163ul pl\u0103tit s\u0103 \u015ftie c\u0103 primesc ce merit\u0103 \u015fi pre\u0163ul cel mai bun. E important s\u0103 \u0163ii mereu leg\u0103tura cu clientul.<\/p>\n Am lansat pachete de lifestyle, pentru familii, pentru clien\u0163ii care vor s\u0103 petreac\u0103 timp outdoor. Oferim cadouri, huse, folie \u015fi cred c\u0103 toate aceste lucruri sporesc v\u00e2nz\u0103rile \u015fi creeaz\u0103 o deprindere pe zona de lifestyle.<\/p>\n Clien\u0163ii se uit\u0103 mult la tehnologie, la produse, apoi la calitatea re\u0163elei. \u015ei experien\u0163a \u00een canale, online sau fizice.<\/p>\n","protected":false},"excerpt":{"rendered":" Vodafone a introdus anul trecut conceptul easy tech pe zona de tehnologie \u015fi a investit 4 mil euro \u00een remodelarea retailului \u015fi reamenajarea a 36 de magazine, a declarat Laura Sp\u0103taru, Director V\u00e2nz\u0103ri Consumer Business Unit, Vodafone Rom\u00e2nia \u00een cadrul conferin\u0163ei ZF Retail Summit 2024. \u201dVrem s\u0103 reform\u0103m retailul Vodafone, care a avut modific\u0103ri majore. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[387,399,24193,4897],"class_list":["post-226712","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-magazine","tag-retail","tag-trecut","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226712"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226712\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}