{"id":226575,"date":"2024-05-10T18:00:29","date_gmt":"2024-05-10T18:00:29","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226575"},"modified":"2024-05-10T18:00:29","modified_gmt":"2024-05-10T18:00:29","slug":"esec-istoric-in-urma-campaniei-publicitare-a-ultimului-ipad-apple-a-ajuns-sa-si-ceara-iertare-dupa-ce-a-fost-acuzata-de-consumatori-ca-batjocoreste-simbolurile-creativitatii-umane-i","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226575","title":{"rendered":"E\u015fec istoric \u00een urma campaniei publicitare a ultimului iPad: Apple a ajuns s\u0103-\u015fi cear\u0103 iertare dup\u0103 ce a fost acuzat\u0103 de consumatori c\u0103 batjocore\u015fte \u201esimbolurile creativit\u0103\u0163ii umane\u201d \u00een reclama pentru noua sa tablet\u0103"},"content":{"rendered":"<div>\nApple \u015fi-a cerut scuze pentru o reclam\u0103 \u00een care mai multe instrumente muzicale, instrumente artistice \u015fi jocuri sunt zdrobite de o pres\u0103 hidraulic\u0103 gigantic\u0103, compania fiind acuzat\u0103 de insensibilitate cultural\u0103, raporteaz\u0103 Financial Times.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nVideoclipul de un minut a fost lansat de directorul general al Apple, Tim Cook, pentru a sus\u0163ine noile sale iPad-uri, fiind primul moment din ultimii doi ani c\u00e2nd grupul tehnologic american \u00ee\u015fi revizuie\u015fte gama de tablete, \u00een \u00eencercarea de a inversa tendin\u0163a de sc\u0103dere a v\u00e2nz\u0103rilor.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCampania &#8211; a c\u0103rei coloan\u0103 sonor\u0103 este reprezentat\u0103 de hitul \u201eAll I Ever Need Is You\u201d din 1971 &#8211; este conceput\u0103 pentru a ar\u0103ta c\u00e2t de mult a reu\u015fit Apple s\u0103 strecoare \u00een noul dispozitiv al companiei. Reclama a fost produs\u0103 intern de c\u0103tre echipa de crea\u0163ie a Apple, potrivit presei de specialitate.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCampania a fost lovit\u0103 de un val de indignare din partea publicului, utilizatorii re\u0163elelor de socializare reac\u0163ion\u00e2nd virulent la postarea lui Cook pe X, acuz\u00e2nd Apple c\u0103 zdrobe\u015fte \u015fi batjocore\u015fte \u201esimbolurile creativit\u0103\u0163ii umane \u015fi ale realiz\u0103rilor istorice pe care civiliza\u0163ia le-a \u00eenregistrat la nivel cultural de-a lungul timpului&#8221;.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nDirectorii din industria publicitar\u0103 au sus\u0163inut c\u0103 reclama a reprezentat un pas gre\u015fit pentru compania din Silicon Valley, care, sub conducerea regretatului cofondator Steve Jobs, a fost l\u0103udat\u0103 pentru capacitatea sa de a capta aten\u0163ia consumatorilor prin campaniile anterioare.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nTor Myhren, vicepre\u015fedintele departamentului de comunicare de marketing al Apple, a declarat joi c\u0103 firma a \u201e\u015fi-a ratat complet obiectivul&#8221; cu acest videoclip, \u00eentr-o declara\u0163ie dat\u0103 mai \u00eent\u00e2i publica\u0163iei Ad Age. Apple a ad\u0103ugat c\u0103 nu va difuza spotul la televiziune, a\u015fa cum agen\u0163ia de publicitate a afirmat c\u0103 inten\u0163iona s\u0103 fac\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nChristopher Slevin, director de crea\u0163ie al agen\u0163iei de marketing Inkling Culture, a comparat \u00een mod nefavorabil reclama pentru iPad cu o celebr\u0103 campanie Apple regizat\u0103 de Ridley Scott, intitulat\u0103 \u201e1984&#8243;, pentru computerul Macintosh, care a ilustrat Apple ca fiind \u201eeliberatorul unei lumi distopice, monocrome\u201d.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u201eNoul spot publicitar al Apple pentru iPad reprezint\u0103, \u00een esen\u0163\u0103, transformarea companiei \u00een ceea ce au spus c\u0103 vor s\u0103 distrug\u0103 \u00een reclama din 1984&#8243;, a declarat Slevin.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple \u015fi-a cerut scuze pentru o reclam\u0103 \u00een care mai multe instrumente muzicale, instrumente artistice \u015fi jocuri sunt zdrobite de o pres\u0103 hidraulic\u0103 gigantic\u0103, compania fiind acuzat\u0103 de insensibilitate cultural\u0103, raporteaz\u0103 Financial Times. &nbsp; Videoclipul de un minut a fost lansat de directorul general al Apple, Tim Cook, pentru a sus\u0163ine noile sale iPad-uri, fiind [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10637,288,7555,272,88,302,15474,7178,15499,24061],"class_list":["post-226575","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acuzatii","tag-apple","tag-campanie","tag-companie","tag-cultura","tag-dispozitiv","tag-ipad","tag-marketing","tag-reclamatie","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226575"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226575\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}