{"id":226477,"date":"2024-05-07T14:05:42","date_gmt":"2024-05-07T14:05:42","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226477"},"modified":"2024-05-07T14:05:42","modified_gmt":"2024-05-07T14:05:42","slug":"cele-mai-inovatoare-companii-din-romania-in-2023-glovo-brands-ads","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226477","title":{"rendered":"Cele mai inovatoare companii din Rom\u00e2nia \u00een 2023. Glovo Brands Ads"},"content":{"rendered":"<p>\n<strong>Glovo, platforma multi-categorie care ofer\u0103 acces la o varietate mare de produse, a lansat Glovo Brands Ads, un nou instrument de promovare conceput pentru a permite brandurilor s\u0103-\u015fi accelereze cre\u015fterea afacerii, implicarea din partea utilizatorilor \u015fi v\u00e2nz\u0103rile, prin servicii personalizate.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei<\/ins><ins>:<\/ins><\/strong><\/p>\n<p>\nPentru companiile partenere, indiferent de domeniul de activitate, Glovo pune la dispozi\u0163ie diferite tipuri de instrumente de promovare online &#038; offline ce urm\u0103resc cre\u015fterea v\u00e2nz\u0103rilor \u00een aplica\u0163ie, fidelizarea utilizatorilor sau extinderea audien\u0163ei. Printre acestea se num\u0103r\u0103 sec\u0163iuni tematice, colec\u0163ii dedicate brandurilor, campanii optimizate de branding, c\u00e2t \u015fi campanii offline de sampling prin intermediul comenzilor livrate.<\/p>\n<p>\nPrin Brands Ads, partenerii pot folosi licitarea automat\u0103. Aceast\u0103 solu\u0163ie avansat\u0103 de automatizare optimizeaz\u0103 procesul de licitare utiliz\u00e2nd rata de conversie \u00eenv\u0103\u0163at\u0103 \u00een timp \u015fi pre\u0163ul produsului pentru a calcula valoarea a\u015fteptat\u0103 a afi\u015f\u0103rii. Prin licitarea automat\u0103 \u015fi prin restul suitei de instrumente Brands Ads, m\u0103rcile pot ob\u0163ine o rentabilitate de p\u00e2n\u0103 la 5 ori a cheltuielilor publicitare (ROAS). Astfel, companiile pot implementa Brands Ads pentru a viza utilizatorii at\u00e2t din aplica\u0163ie, c\u00e2t \u015fi din afara acesteia.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22366054\/83\/glovo.jpg?height=160&#038;width=150\" style=\"width: 150px; height: 160px; margin: 10px; float: right;\" \/>Glovo a \u00eenceput o transformare de la folosirea instrumentelor tradi\u0163ionale de marketing la solu\u0163ii noi \u00een ceea ce prive\u015fte publicitatea orientat\u0103 spre performan\u0163\u0103, integr\u00e2nd experien\u0163a utilizatorului, ceea ce se traduce \u00eentr-o rentabilitate u\u015foar\u0103 \u015fi garantat\u0103 a investi\u0163iei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nGlovo Brands Ads a fost conceput special pentru a oferi departamentelor de marketing instrumentele de care au nevoie pentru a implementa campanii publicitare eficiente \u015fi pentru a le ajuta s\u0103 stimuleze v\u00e2nz\u0103rile \u00een timp ce se apropie de clien\u0163ii lor. Este mai probabil ca utilizatorii s\u0103 interac\u0163ioneze cu anun\u0163urile care apar \u00eentr-o aplica\u0163ie cu care sunt deja familiariza\u0163i, ceea ce duce la cre\u015fterea ratelor de click \u015fi a ratelor de conversie. Utiliz\u00e2nd func\u0163iile specifice aplica\u0163iei, cum ar fi notific\u0103rile push sau elementele interactive, companiile pot crea experien\u0163e publicitare conving\u0103toare \u015fi personalizate care stimuleaz\u0103 implicarea utilizatorilor \u015fi sporesc \u015fansele de a transforma clien\u0163ii poten\u0163iali \u00een cump\u0103r\u0103tori reali.<\/p>\n<p>\nGlovo Ads ofer\u0103, de asemenea, servicii \u00een afara aplica\u0163iei, permi\u0163\u00e2nd at\u00e2t m\u0103rcilor, c\u00e2t \u015fi retailerilor mai mici s\u0103 ajung\u0103 la utilizatori prin achizi\u0163ie programatic\u0103. De asemenea, brandurile pot vedea performan\u0163a campaniilor lor \u00een timp real,<br \/>\npermi\u0163\u00e2ndu-le s\u0103 \u00ee\u015fi ajusteze cheltuielile pentru a viza consumatorii \u00een consecin\u0163\u0103, at\u00e2t \u00een \u015fi \u00een afara aplica\u0163iei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nCu scopul de a sus\u0163ine obiectivele de business ale companiilor partenere, Glovo ofer\u0103 o gam\u0103 extins\u0103 de servicii de promovare online \u015fi offline, peste 45 de branduri acces\u00e2nd astfel de instrumente \u00een ultimul an. De altfel, cererea pentru serviciile de promovare personalizate a crescut cu 70%&nbsp; \u00een ultima jum\u0103tate de an, comparativ cu aceea\u015fi perioad\u0103 din 2022.<\/p>\n<p>\nPrintre cele mai accesate servicii de promovare din 2023 s-au num\u0103rat sec\u0163iunile speciale de evenimente, c\u0103ut\u0103rile sponsorizate, Cart upSell \u015fi serviciile de sampling, brandurile din Rom\u00e2nia care au apelat cel mai des la aceste op\u0163iuni activ\u00e2nd \u00een categoriile de retail \u015fi FMCG.&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glovo, platforma multi-categorie care ofer\u0103 acces la o varietate mare de produse, a lansat Glovo Brands Ads, un nou instrument de promovare conceput pentru a permite brandurilor s\u0103-\u015fi accelereze cre\u015fterea afacerii, implicarea din partea utilizatorilor \u015fi v\u00e2nz\u0103rile, prin servicii personalizate. &nbsp; Descrierea inova\u0163iei: Pentru companiile partenere, indiferent de domeniul de activitate, Glovo pune la dispozi\u0163ie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571,7211,7142],"tags":[57660,57632],"class_list":["post-226477","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","category-comert","category-transporturi","tag-glovo-brands-ads","tag-inovatie-de-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226477"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226477\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}