{"id":226476,"date":"2024-05-07T14:05:34","date_gmt":"2024-05-07T14:05:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226476"},"modified":"2024-05-07T14:05:34","modified_gmt":"2024-05-07T14:05:34","slug":"cele-mai-inovatoare-companii-din-romania-in-2023-themarketer-platforma-de-e-mail-marketing-si-programe-de-loialitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226476","title":{"rendered":"Cele mai inovatoare companii din Rom\u00e2nia \u00een 2023. theMarketer \u2013 platform\u0103 de e-mail marketing \u015fi programe de loialitate"},"content":{"rendered":"<p>\n<strong>Lansat\u0103 \u00een martie 2023, theMarketer este o solu\u0163ie inovatoare de e-mail marketing \u015fi programe de loialitate. Aceast\u0103 platform\u0103 intuitiv\u0103 \u015fi accesibil\u0103 r\u0103spunde provoc\u0103rilor cresc\u00e2nde ale costurilor de publicitate online \u015fi faciliteaz\u0103 o comunicare direct\u0103 \u015fi eficient\u0103 \u00eentre organiza\u0163ii \u015fi audien\u0163ele lor, respectiv \u00eentre afaceri \u015fi clien\u0163i.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei<\/ins><ins>:<\/ins><\/strong><\/p>\n<p>\nN\u0103scut\u0103 din dorin\u0163a de a oferi organiza\u0163iilor o alternativ\u0103 viabil\u0103 la costurile tot mai mari ale promov\u0103rii digitale, theMarketer integreaz\u0103 canalele de comunicare direct\u0103 (e-mail marketingul, SMS-urile \u015fi notific\u0103rile push) cu programe de loialitate avansate \u015fi diverse tooluri care contribuie la consolidarea rela\u0163iilor cu clien\u0163ii pe termen lung. Aceast\u0103 combina\u0163ie unic\u0103 permite oricui s\u0103 comunice eficient, s\u0103-\u015fi activeze contactele (clien\u0163i, abona\u0163i) \u015fi s\u0103 creeze o comunitate de clien\u0163i fideli, transform\u00e2nd simpli utilizatori \u00een adev\u0103ra\u0163i ambasadori ai brandului \u015fi reduc\u00e2nd, \u00een acela\u015fi timp, dependen\u0163a de surse externe de trafic \u015fi de achizi\u0163ia permanent\u0103 de noi clien\u0163i.<\/p>\n<p>\nCu ajutorul theMarketer, se pot crea newslettere cu recomand\u0103ri de produse personalizate, dezvolta programe de loialitate, crea fluxuri de comunic\u0103ri automate, trimite SMS-uri \u015fi notific\u0103ri push, cre\u015fte bazele de abona\u0163i prin pop-up-uri, lua decizii bazate pe date reale cu ajutorul analizei RFM se pot ob\u0163ine feedback \u015fi recenzii din partea clien\u0163ilor \u2013 totul pentru a transforma interac\u0163iunile cu clien\u0163ii \u00een rela\u0163ii de lung\u0103 durat\u0103 care consolideaz\u0103 loialitatea acestora fa\u0163\u0103 de brand \u015fi duc la o valoarea a duratei de via\u0163\u0103 a clien\u0163ilor mai mare.<\/p>\n<p>\nAstfel, fiecare e-mail, SMS sau notificare push devine o oportunitate strategic\u0103, iar programele de loialitate integrate sunt un pas c\u0103tre consolidarea rela\u0163iilor de lung\u0103 durat\u0103 cu clien\u0163ii.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\ntheMarketer se diferen\u0163iaz\u0103 prin felul \u00een care abordeaz\u0103 marketingul digital. Integr\u00e2nd nativ solu\u0163ii de e-mail marketing \u015fi comunicare direct\u0103 cu programe de loialitate, recomand\u0103ri, feedback \u015fi recenzii, theMarketer elimin\u0103 necesitatea integr\u0103rilor externe costisitoare \u015fi reduce dependen\u0163a de surse externe de trafic.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nOrganiza\u0163ii din peste 11 \u0163\u0103ri au adoptat deja aceast\u0103 platform\u0103 rom\u00e2neasc\u0103, reduc\u00e2nd semnificativ cheltuielile cu publicitatea extern\u0103, precum Google Ads \u015fi Facebook Ads, \u015fi transform\u00e2nd \u00een acela\u015fi timp e-mailurile \u00eentr-un canal de v\u00e2nz\u0103ri eficient. Mai mult dec\u00e2t at\u00e2t, prin programele integrate de loialitate \u015fi referral, theMarketer permite afacerilor s\u0103 construiasc\u0103 \u015fi s\u0103 dezvolte o comunitate fidel\u0103 de clien\u0163i, \u00eencuraj\u00e2nd astfel o cre\u015ftere organic\u0103 \u015fi progresiv\u0103. Baz\u00e2ndu-se pe un model de abonament flexibil, care are la baz\u0103 num\u0103rul de abona\u0163i, theMarketer a reu\u015fit s\u0103 se extind\u0103 rapid pe pie\u0163e din Europa \u015fi Orientul Mijlociu. Proiectul, sus\u0163inut integral prin capital rom\u00e2nesc, a atins pragul de rentabilitate \u00een numai 6 luni. \u00cen prezent, theMarketer num\u0103r\u0103 peste 800 de utilizatori activi \u015fi o cifr\u0103 de afaceri de 1,5 milioane de lei \u00een perioada ianuarie-octombrie 2023, rezultate care justific\u0103 obiectivul companiei de a se extinde la nivel global \u015fi de a deveni liderul pie\u0163ei de e-mail marketing \u015fi programe de loializare din Europa Central\u0103 \u015fi de Est \u00een urm\u0103torii cinci ani, ajung\u00e2nd la 50.000 de clien\u0163i.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lansat\u0103 \u00een martie 2023, theMarketer este o solu\u0163ie inovatoare de e-mail marketing \u015fi programe de loialitate. Aceast\u0103 platform\u0103 intuitiv\u0103 \u015fi accesibil\u0103 r\u0103spunde provoc\u0103rilor cresc\u00e2nde ale costurilor de publicitate online \u015fi faciliteaz\u0103 o comunicare direct\u0103 \u015fi eficient\u0103 \u00eentre organiza\u0163ii \u015fi audien\u0163ele lor, respectiv \u00eentre afaceri \u015fi clien\u0163i. &nbsp; Descrierea inova\u0163iei: N\u0103scut\u0103 din dorin\u0163a de a oferi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571],"tags":[57658,57632,57659,57657],"class_list":["post-226476","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","tag-e-mail-marketing","tag-inovatie-de-marketing","tag-programe-de-loialitate","tag-themarketer"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226476"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226476\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}