{"id":226442,"date":"2024-05-06T09:03:48","date_gmt":"2024-05-06T09:03:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226442"},"modified":"2024-05-06T09:03:48","modified_gmt":"2024-05-06T09:03:48","slug":"cele-mai-inovatoare-companii-din-romania-in-2023-lansarea-gamei-gerovital-kids","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226442","title":{"rendered":"Cele mai inovatoare companii din Rom\u00e2nia \u00een 2023. Lansarea gamei Gerovital Kids"},"content":{"rendered":"<p>\n<strong>Pentru c\u0103 regulile de igien\u0103 sunt greu de adoptat \u00een comportamentul copiilor, produc\u0103torul de cosmetice mizeaz\u0103 pe joac\u0103 pentru a integra cu u\u015furin\u0163\u0103 \u00een via\u0163a de zi cu zi a celor mici ritualurile de \u00eengrijire.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei<\/ins><ins>:<\/ins><\/strong><\/p>\n<p>\nNoutatea gamei Gerovital Kids o reprezint\u0103 modul \u00een care Farmec a reu\u015fit s\u0103 pun\u0103 \u00eempreun\u0103 mai multe aspecte care s-au poten\u0163at unul pe cel\u0103lalt \u00eentr-un tot unitar. \u201eInova\u0163ia a venit din \u00een\u0163elegerea felului \u00een care am putea aduce cea mai mare plus-valoare consumatorilor (actuali \u015fi poten\u0163iali), \u00een via\u0163a lor de zi cu zi, folosindu-ne de ceea ce ne este propriu nou\u0103: brandul Gerovital, speciali\u015ftii din cercetare \u015fi dezvoltare, capacit\u0103\u0163ile celui mai mare produc\u0103tor rom\u00e2n de cosmetice \u2013 Farmec, apropierea de consumatorii no\u015ftri \u015fi \u00een\u0163elegerea nevoilor lor etc. Am transformat provocarea momentelor de igien\u0103 (mofturi, pl\u00e2nsete, refuzuri, \u0163ipete \u015fi urlete) \u00een momente de \u00eenv\u0103\u0163are a importan\u0163ei igienei, cu joac\u0103 \u015fi bun\u0103 dispozi\u0163ie\u201d, spun reprezentan\u0163ii companiei.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22366034\/78\/farmec.jpg?height=185&#038;width=150\" style=\"width: 150px; height: 185px; margin: 10px; float: left;\" \/>Gama Gerovital Kids se adreseaz\u0103 unor segmente de public aproape \u00een totalitate noi pentru companie \u2013 copii \u015fi p\u0103rin\u0163i. Printr-o inova\u0163ie de brand, Farmec a lansat o gam\u0103 care se adreseaz\u0103 p\u0103rin\u0163ilor cu produse preg\u0103tite s\u0103 creeze o rutin\u0103 de \u00eengrijire pl\u0103cut\u0103 \u015fi accesibil\u0103 celor mici. Oi\u0163a Spumi\u0163a, simbolul distinctiv al gamei Gerovital Kids, ofer\u0103 un prilej foarte bun de a face gama cunoscut\u0103 \u015fi interesant\u0103 pentru cei mici, pentru care momentul b\u0103i\u0163ei poate fi o provocare. Cu ajutorul produselor de tip spum\u0103, la mare c\u0103utare \u00een ultimii ani, cei mici devin mai interesa\u0163i s\u0103 respecte regulile de igien\u0103, consider\u0103 reprezentan\u0163ii Farmec.<\/p>\n<p>\nLansat\u0103 \u00een iunie 2023, gama Gerovital Kids este o continuare a cre\u015fterii brandului Gerovital, at\u00e2t din perspectiva portofoliului de produse, c\u00e2t \u015fi din perspectiva categoriilor de public targetate. \u201eAm decis s\u0103 facem un pas curajos \u015fi s\u0103 lans\u0103m o gam\u0103 dedicat\u0103 unui public mai \u0163intit, mai preten\u0163ios, format din p\u0103rin\u0163i \u015fi copii, integr\u00e2nd inova\u0163ia \u015fi cercetarea care stau la baza brandului Gerovital.\u201d<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nReprezentan\u0163ii Farmec spun c\u0103 noutatea rezid\u0103 \u00een perspectiva din care au privit igiena \u015fi grija fa\u0163\u0103 de propria persoan\u0103. \u201eNe bucur\u0103m c\u0103 am g\u0103sit un mod juc\u0103u\u015f prin care s\u0103 transmitem importan\u0163a comportamentelor s\u0103n\u0103toase de igien\u0103 personal\u0103 \u00eenc\u0103 de la v\u00e2rste mici \u015fi foarte mici, prin integrarea \u00een gam\u0103 a produselor tip spum\u0103, care provoac\u0103 la joac\u0103\u201d.<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nReprezentan\u0163ii Farmec spun c\u0103 pe termen mediu \u015fi lung, prin lansarea gamei Gerovital Kids, \u00ee\u015fi doresc s\u0103 fie prezen\u0163i \u00een via\u0163a de zi cu zi a oamenilor pe parcursul fiec\u0103rei etape de v\u00e2rst\u0103 (\u201es\u0103 cre\u015ftem odat\u0103 cu o nou\u0103 genera\u0163ie de consumatori Gerovital\u201d). Obi\u015fnui\u0163i cu produsele \u00eenc\u0103 din copil\u0103rie, copiii de ast\u0103zi vor avea \u00eencredere la adolescen\u0163\u0103 \u00een eficien\u0163a produselor pentru acnee, urm\u00e2nd ca apoi, \u00een fiecare etap\u0103 a vie\u0163ii s\u0103 g\u0103seasc\u0103, \u00een portofoliul companiei, produse aferente nevoilor specifice.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22366034\/79\/setup1.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru c\u0103 regulile de igien\u0103 sunt greu de adoptat \u00een comportamentul copiilor, produc\u0103torul de cosmetice mizeaz\u0103 pe joac\u0103 pentru a integra cu u\u015furin\u0163\u0103 \u00een via\u0163a de zi cu zi a celor mici ritualurile de \u00eengrijire. &nbsp; Descrierea inova\u0163iei: Noutatea gamei Gerovital Kids o reprezint\u0103 modul \u00een care Farmec a reu\u015fit s\u0103 pun\u0103 \u00eempreun\u0103 mai multe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571,7211,7228],"tags":[5622,57647,57648,57632],"class_list":["post-226442","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","category-comert","category-industrie","tag-cosmetice","tag-farmc","tag-gerovital-kids","tag-inovatie-de-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226442"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226442\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}