\nCoca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare, a \u00eenregistrat \u00een primul trimestru o sc\u0103dere a volumelor cu peste 10% (low-double digits), declin condus de categoriile de b\u0103uturi carbonatate \u015fi de cele necarbonatate, se arat\u0103 \u00een ultimul raport al grupului.<\/p>\n
\n\u201eConsumul r\u0103m\u00e2ne plin de provoc\u0103ri, fiind afectat de introducerea taxei pe zah\u0103r \u00een ianuarie, venit\u0103 dup\u0103 cre\u015fterea TVA din ianuarie 2023 \u015fi lansarea Sistemului Garan\u0163ie-Returnare \u00een noiembrie 2023. Categoriile de b\u0103uturi energizante \u015fi de cafea au continuat s\u0103 aib\u0103 un moment bun cu volume \u00een cre\u015ftere cu peste 17% (high-teens) \u015fi respectiv cu 14-16% (mid-teens)\u201d, se arat\u0103 \u00een raportul citat.<\/p>\n
\nDeclinul vine dup\u0103 ce compania a avut \u00een 2023 o sc\u0103dere a volumelor de 8,3% fa\u0163\u0103 de anul precedent, arat\u0103 ultimul raport al companiei. Aceasta este a doua cea mai mare sc\u0103dere anual\u0103 a volumelor \u00eembuteliatorului unor branduri precum Coca-Cola, Fanta, Sprite \u015fi Dorna \u00een ultimul deceniu, conform unei analize ZF pe baza datelor din arhiva ZF \u015fi din rapoartele anuale ale gigantului. \u00cens\u0103, la fel ca \u00een primul trimestru din acest an, cafeaua \u015fi b\u0103uturile energizante au avut un avans de peste 10%.<\/p>\n
\nLa nivel de grup, Coca-Cola HBC a consemnat o cre\u015ftere organic\u0103 a veniturilor de 12,6%, la 2,22 miliarde de euro \u015fi a volumelor de 1,8% la 632 million cases (3,5 miliarde de litri). \u00cen \u0163\u0103ri din estul Europei precum Ungaria, Polonia sau Republica Ceh\u0103 au fost pe o pant\u0103 ascendent\u0103, conform raportului anual.<\/p>\n
\nCoca-Cola HBC Rom\u00e2nia a terminat anul 2022 cu o cifr\u0103 de afaceri de 3,2 miliarde de lei (circa 650 mil. euro), \u00een cre\u015ftere cu peste 15% fa\u0163\u0103 de anul precedent, arat\u0103 datele de la Ministerul de Finan\u0163e.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Coca-Cola HBC Rom\u00e2nia, liderul pie\u0163ei de b\u0103uturi r\u0103coritoare, a \u00eenregistrat \u00een primul trimestru o sc\u0103dere a volumelor cu peste 10% (low-double digits), declin condus de categoriile de b\u0103uturi carbonatate \u015fi de cele necarbonatate, se arat\u0103 \u00een ultimul raport al grupului. \u201eConsumul r\u0103m\u00e2ne plin de provoc\u0103ri, fiind afectat de introducerea taxei pe zah\u0103r \u00een ianuarie, venit\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6517,9426,25122,60,8327],"class_list":["post-226361","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coca-cola","tag-declin","tag-lovitura","tag-piata","tag-scadere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226361"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226361\/revisions"}],"predecessor-version":[{"id":226381,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226361\/revisions\/226381"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}