{"id":226315,"date":"2024-04-30T11:42:48","date_gmt":"2024-04-30T11:42:48","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226315"},"modified":"2024-04-30T11:42:48","modified_gmt":"2024-04-30T11:42:48","slug":"povestea-romanilor-care-au-renuntat-la-locurile-de-munca-si-au-mizat-pe-o-afacere-bazata-pe-un-mestesug-acum-produse-lor-sunt-cumparate-de-oameni-din-toata-lumea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226315","title":{"rendered":"Povestea rom\u00e2nilor care au renun\u0163at la locurile de munc\u0103 \u015fi au mizat pe o afacere bazat\u0103 pe un mestesug. Acum produse lor sunt cump\u0103rate de oameni din toat\u0103 lumea"},"content":{"rendered":"

\nSzidonia Sz\u00e9n\u00e1si a \u00eenceput s\u0103 realizeze obiecte din por\u0163elan acum circa zece ani, c\u00e2nd avea nevoie de o schimbare de carier\u0103, iar contractul de munc\u0103 st\u0103tea s\u0103 expire. Mai t\u00e2rziu i s-a al\u0103turat \u015fi so\u0163ul ei Zsolt, iar \u00eempreun\u0103 fac ast\u0103zi echip\u0103 \u00een Blue Petal, un brand care realizeaz\u0103 obiecte din por\u0163elan \u00een Flore\u015fti (jud. Cluj). Cum a \u00eenceput totul?<\/strong><\/p>\n

\nSocrul meu lucra pe cont propriu la o comand\u0103 de m\u0103r\u0163i\u015foare realizate din por\u0163elan, mi-a ar\u0103tat tainele meseriei, eram fascinat\u0103 \u015fi am preluat \u015ftafeta. Nu aveam absolut nicio experien\u0163\u0103, eu am absolvit facultatea de medicin\u0103 veterinar\u0103, specializarea biotehnologii, iar Zsolt e arhitect. \u00cen copil\u0103rie m-am jucat pu\u0163in cu lutul \u015fi \u00eemi aduc aminte c\u0103 \u015fi atunci mi-a pl\u0103cut\u201d, poveste\u015fte Szidonia. Practic, bazele meseriei le-a \u00eenv\u0103\u0163at de la socrul s\u0103u, care a lucrat la fosta fabric\u0103 de por\u0163elan Iris. A v\u0103zut \u015fi tutoriale, a citit c\u0103r\u0163i, dar inevitabil la \u00eenceput avea multe e\u015fecuri, din care a \u00eenv\u0103\u0163at foarte multe, dup\u0103 cum recunoa\u015fte ea.<\/p>\n

\n\u201e\u00cen continuare \u00eenv\u0103\u0163\u0103m, cred c\u0103 acest proces nu se va opri niciodat\u0103\u201d, recunoa\u015fte Szidonia, care \u00ee\u015fi aminte\u015fte c\u0103 prima comand\u0103 realizat\u0103 a fost una de m\u0103r\u0163i\u015foare preluat\u0103 de la socrul s\u0103u, iar pentru a finaliza aceast\u0103 comand\u0103 aveau nevoie \u015fi de o form\u0103 juridic\u0103. A\u015fa au ales PFA-ul, dar f\u0103r\u0103 a avea planuri \u00een a dezvolta un business \u00een adev\u0103ratul sens al cuv\u00e2ntului.<\/p>\n

\n\"\"<\/p>\n

\n\u201eDup\u0103 predarea comenzii am r\u0103mas cu c\u00e2teva m\u0103r\u0163i\u015foare, pe care le-am realizat \u00een plus, doar cu scopul de a face cuno\u015ftin\u0163\u0103 cu materialul. Am aflat de la o fost\u0103 coleg\u0103 de serviciu c\u0103 prim\u0103ria urma s\u0103 organizeze t\u00e2rg de m\u0103r\u0163i\u015for \u00een centrul Clujului. Ne-am \u00eenscris, am fost accepta\u0163i, iar primul nostru t\u00e2rg a fost cu succes.\u201d Mul\u0163umit\u0103 acestui t\u00e2rg, cei doi antreprenori au reu\u015fit s\u0103 se \u00eenscrie \u00een Asocia\u0163ia Me\u015fterilor Populari Clujeni \u015fi au participat la t\u00e2rgurile organizate de c\u0103tre aceast\u0103 asocia\u0163ie. Iar acest lucru le-a fost de real ajutor, mai ales c\u0103 erau la \u00eenceput de drum.<\/p>\n

\nAst\u0103zi, Blue Petal realizeaz\u0103 bijuterii, c\u0103ni, obiecte decor, \u015fi produse de sezon: m\u0103r\u0163i\u015foare, globuri. \u00cens\u0103, ca hobby, ei mai realizeaz\u0103 \u015fi figurine cro\u015fetate.<\/p>\n

\n\"\"<\/p>\n

\n\u201eMateria de baz\u0103 – caolinul, glazura transparent\u0103  – o achizi\u0163ion\u0103m de la Interceram din Sighi\u015foara, o parte din pigmen\u0163i \u015fi glazuri de la Cerasil \u015fi o parte consistent\u0103 de coloran\u0163i \u015fi glazuri de efect din str\u0103in\u0103tate. Din p\u0103cate la noi \u00een \u0163ar\u0103 nu avem foarte multe op\u0163iuni. Cea mai important\u0103 surs\u0103 de inspira\u0163ie sunt anim\u0103lu\u0163ele noastre, natura, universul\u201d, men\u0163ioneaz\u0103 Szidonia. Cei doi antreprenori sunt prezen\u0163i cu produsele at\u00e2t la diverse t\u00e2rguri, iar prezen\u0163a la aceste t\u00e2rguri o anun\u0163\u0103 pe Facebook \u015fi Instagram, dar produsele sunt disponibile \u015fi \u00een magazinul online Blue Petal.<\/p>\n

\nSzidonia Sz\u00e9n\u00e1si men\u0163ioneaz\u0103 c\u0103 pentru a dezvolta o astfel de afacere ai nevoie \u00een primul r\u00e2nd de un spa\u0163iu adecvat, iar ei au reu\u015fit s\u0103 transforme un garaj \u00een atelier.<\/p>\n

\n\u201eCea mai important\u0103 investi\u0163ie, \u015fi care a necesitat \u015fi cel mai mare efort financiar, a fost cuptorul de ardere \u015fi cabina de glazurare. Activitatea am \u00eenceput-o cu un cuptora\u015f de 16 litri mo\u015ftenit de la tat\u0103l lui Zsolt, dar repede ne-am dat seama c\u0103 avem nevoie de unul mai mare. Momentan folosim un cuptor de 130 litri, desigur exist\u0103 \u015fi cuptoare de capacitate mai mare, mai profesionale, dar pentru noi e suficient acesta.\u201d \u00cen plus, au mai avut nevoie de rafturi, mas\u0103 de lucru, ustensile, iar antreprenoarea puncteaz\u0103 c\u0103 mai sunt costuri periodice legate de materia prim\u0103, consumul electric, formele de gips (produsele Blue Petal sunt turnate \u00een forme), taxele de t\u00e2rg. De unde vin clien\u0163ii Blue Petal?<\/p>\n

\n\"\"<\/p>\n

\n\u201eParticip\u00e2nd la t\u00e2rguri avem clien\u0163i \u015fi din \u0163ar\u0103 dar \u015fi din str\u0103in\u0103tate. Produsele noastre au c\u0103l\u0103torit p\u00e2n\u0103 \u00een Fran\u0163a, Cehia, Anglia, Austria, Olanda etc., chiar ne-am g\u00e2ndit s\u0103 facem o hart\u0103 cu \u0163\u0103rile \u00een care au ajuns produsele noastre\u201d, mai spune Szidonia. Ea adaug\u0103 c\u0103 realizeaz\u0103 la comand\u0103 \u015fi medalii din por\u0163elan pentru diferite competi\u0163ii sportive, pentru care are comenzi \u00een general \u015fi de 200-300 de buc\u0103\u0163i.<\/p>\n

\n\u201eClien\u0163ii no\u015ftri apreciaz\u0103 calitatea, aten\u0163ia la detalii, unicitatea \u015fi personalitatea produselor. Fiecare produs este realizat, pictat manual, sunt colorate, vesele.\u201d Cei doi antreprenori se promoveaz\u0103 la t\u00e2rguri, dar \u015fi prin social media \u015fi Google.<\/p>\n

\nCe urmeaz\u0103 pentru Blue Petal?<\/p>\n

\n\u201eNu avem un plan prestabilit, am\u00e2ndoi tr\u0103im clipa, accept\u0103m ce ne ofer\u0103 via\u0163a, ne adapt\u0103m. Desigur, mereu avem idei noi pe care vrem s\u0103 le realiz\u0103m, s\u0103 le \u00eencerc\u0103m. Ne dorim s\u0103 fim mai prezen\u0163i online, iar peste trei ani sper\u0103m s\u0103 fim tot a\u015fa, s\u0103 \u00eembun\u0103t\u0103\u0163im \u015fi mai mult calitatea produselor nostre\u201d, a conchis Szidonia Sz\u00e9n\u00e1si.   <\/p>\n

\n\"\"<\/p>\n

\n\u201eParticip\u00e2nd la t\u00e2rguri avem clien\u0163i \u015fi din \u0163ar\u0103 dar \u015fi din str\u0103in\u0103tate. Produsele noastre au c\u0103l\u0103torit p\u00e2n\u0103 \u00een Fran\u0163a, Cehia, Anglia, Austria, Olanda etc.\u201c – <\/em><\/span>Szidonia \u015fi Zsolt Sz\u00e9n\u00e1si, fondatori, Blue Petal<\/strong><\/p>\n

\n
\n

\nCinci idei de afaceri de la zero<\/strong><\/span><\/span><\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma <\/strong>www.zf.ro\/afaceri-de-la-zero<\/strong><\/a>.<\/p>\n

\n <\/p>\n

\n\"\"<\/p>\n

\nSuits by David C<\/strong><\/span><\/p>\n

\nPrezen\u0163\u0103: Bucure\u015fti, Calea Doroban\u0163ilor<\/p>\n

\nFondator:David Ciocodeic\u0103<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 30.000 de euro<\/p>\n

\n\u00cencas\u0103ri maxime\/lun\u0103: 20.000 de euro<\/p>\n

\n

\n\"\"<\/span><\/p>\n

\nRovyo Cosmetics<\/strong><\/span><\/p>\n

\nFondatoare: Rodica Dumitru<\/p>\n

\nPrezen\u0163\u0103: online, magazine din Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nAdamo Atelier<\/strong><\/span><\/p>\n

\nFondator: Alexandru Adam<\/p>\n

\nLoca\u0163ie: Bucure\u015fti<\/p>\n

\n

\nDraos Research<\/strong><\/span><\/p>\n

\nFondator: Drago\u015f Avidal<\/p>\n

\nCifra de afaceri: circa 100.000 euro\/an<\/p>\n

\n

\n\"\"<\/p>\n

\n\"\"<\/p>\n

\nOMU Design<\/strong><\/span><\/p>\n

\nFondator: Ionu\u0163 Petre<\/p>\n

\nLoca\u0163ie atelier: C\u00e2mpina<\/p>\n

\nVenituri anuale: circa 150.000 de euro<\/p>\n

\n
\n

\n\"\"<\/a><\/p>\n

\nZF \u015fi Banca Transilvania au lansat PROIECTUL AFACERI DE LA ZERO,<\/strong> o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF<\/em> \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.
\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/p>\n

\nIntra\u0163i pe platforma <\/strong>www.zf.ro\/afaceri-de-la-zero <\/strong><\/a>\u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Szidonia Sz\u00e9n\u00e1si a \u00eenceput s\u0103 realizeze obiecte din por\u0163elan acum circa zece ani, c\u00e2nd avea nevoie de o schimbare de carier\u0103, iar contractul de munc\u0103 st\u0103tea s\u0103 expire. Mai t\u00e2rziu i s-a al\u0103turat \u015fi so\u0163ul ei Zsolt, iar \u00eempreun\u0103 fac ast\u0103zi echip\u0103 \u00een Blue Petal, un brand care realizeaz\u0103 obiecte din por\u0163elan \u00een Flore\u015fti (jud. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[6185,255,57615,235,57613,22821,7541,57614,7798],"class_list":["post-226315","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri-de-la-zero","tag-antreprenori","tag-blue-petal","tag-business","tag-inspiratia-naturii","tag-portelan","tag-produse","tag-szidonia-szenasi","tag-targ"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226315"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226315\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}