{"id":226274,"date":"2024-04-29T11:00:00","date_gmt":"2024-04-29T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226274"},"modified":"2024-04-29T11:00:00","modified_gmt":"2024-04-29T11:00:00","slug":"cecilia-tudor-managing-director-renault-south-eastern-europe-renault-commercial-roumanie-schimbarile-se-vor-intampla-mai-rapid-mai-intens-si-e-nevoie-de-companii-de-generatie-noua","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226274","title":{"rendered":"Cecilia Tudor, managing director Renault South Eastern Europe, Renault Commercial Roumanie: \u201eSchimb\u0103rile se vor \u00eent\u00e2mpla mai rapid, mai intens \u015fi e nevoie de companii de genera\u0163ie nou\u0103\u201d"},"content":{"rendered":"

\n…spune Cecilia Tudor, una dintre cele mai puternice femei de pe pia\u0163a auto local\u0103.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"Ea are o experien\u0163\u0103 de peste 20 ani \u00een Renault Group Rom\u00e2nia, \u00een comer\u0163, marketing \u015fi comunicare pentru m\u0103rcile Dacia \u015fi Renault. A condus, pe r\u00e2nd, departamentele de distribu\u0163ie comercial\u0103, v\u00e2nz\u0103ri re\u0163ea Renault, v\u00e2nz\u0103ri vehicule electrice – vehicule de ocazie – vehicule utilitare. \u00cen 2017, a preluat rolul de director al direc\u0163iei v\u00e2nz\u0103ri speciale a Renault Commercial Roumanie, iar \u00een martie 2020 a fost numit\u0103 \u00een func\u0163ia de director comunicare & CSR Renault Group Rom\u00e2nia. \u00cen februarie 2021, a preluat func\u0163ia actual\u0103, prin care coordoneaz\u0103 activitatea pentru marca Renault la nivelul clusterului SEE. \u00cen 2022, Renault Commercial Roumanie a avut o cifr\u0103 de afaceri de 4,75 miliarde de lei \u015fi un profit net de 41,6 milioane de lei. Cecilia Tudor este absolvent\u0103 a Academiei de Studii Economice din Bucure\u015fti \u015fi are studii postuniversitare, \u00een cadrul Institutului Universitar Profesional din Clermont Ferrand (Fran\u0163a), unde a ob\u0163inut o diplom\u0103 \u00een comer\u0163 \u015fi management, \u015fi a urmat un program de management executiv la ESCP Business School Europe.<\/p>\n

\n1. Ce perspectiv\u0103 avea\u0163i \u00een urm\u0103 cu 20 de ani \u00een ce prive\u015fte evolu\u0163ia profesional\u0103? <\/strong><\/p>\n

\n\u015etiam c\u0103  \u00eemi doresc o profesie care s\u0103 \u00eemi ofere oportunit\u0103\u0163i de interac\u0163iune cu oamenii. \u00cen perioada preuniversitar\u0103, aveam dou\u0103 g\u00e2nduri: fie s\u0103 devin medic, fie s\u0103 lucrez \u00een v\u00e2nz\u0103ri, dou\u0103 domenii diferite, dar ambele \u00eemi ofereau \u015fansa de a lucra, zilnic, cu oameni. La momentul acela, m-am sim\u0163it mai aproape de zona comercial\u0103 \u015fi am ales direc\u0163ia aceasta, urm\u00e2nd o facultate cu profil economic. La pu\u0163in timp dup\u0103, am intrat \u00een Renault pe zona de marketing, unde pot spune c\u0103 am g\u0103sit mediul ideal pentru un t\u00e2n\u0103r absolvent \u2013 eram la una dintre primele companii multina\u0163ionale din \u0163ar\u0103, aveam \u015fansa de a urma cursuri \u015fi traininguri, eram expus\u0103 know-how-ului interna\u0163ional \u015fi diferitelor contexte, departamente, situa\u0163ii \u2013 pentru mine, Renault a fost o adev\u0103rat\u0103 \u015fcoal\u0103, \u00eentr-un moment decisiv pentru dezvoltarea mea. O spun eu, dar o spun \u015fi mul\u0163i al\u0163i colegi de genera\u0163ie. Iar pozi\u0163ia pe care o am ast\u0103zi \u00een cadrul companiei atest\u0103 cel mai bine at\u00e2t alegerea f\u0103cut\u0103 acum 20 de ani, dar \u015fi acest mediu propice dezvolt\u0103rii. <\/p>\n

\n

\nCecilia Tudor, <\/strong>
\nmanaging director Renault South Eastern Europe
\nRenault Commercial Roumanie<\/strong><\/span><\/p>\n

\nCifr\u0103 de afaceri (2022)*: 4,75 mld. lei<\/strong><\/p>\n

\nProfit net (2022): 41,6 mil. lei<\/strong><\/p>\n

\nNum\u0103r de angaja\u0163i: 149<\/strong><\/p>\n

\n* Renault Commercial Roumanie<\/em><\/p>\n

\n

\n2. Realitatea a coincis cu g\u00e2ndurile de atunci?<\/strong><\/p>\n

\n\u00cen calitate de t\u00e2n\u0103r economist la \u00eenceputul anilor 2000 \u015fi afl\u00e2ndu-m\u0103 \u00eentr-una dintre primele multina\u0163ionale de la noi, am sperat c\u0103 alegerea f\u0103cut\u0103 \u00eemi va oferi mai multe \u015fanse, voi avea parte de experien\u0163e pe care nu le-a\u015f fi putut avea \u00eentr-o companie mai mic\u0103, \u00een acea perioad\u0103. Sunt de p\u0103rere c\u0103 a\u015ftept\u0103rile mele au coincis \u00eentr-o propor\u0163ie mare cu ceea ce Renault \u00eemi oferea, dar poate \u00eentr-un ritm mai pu\u0163in accelerat fa\u0163\u0103 de ceea ce \u00eemi imaginam eu, v\u0103z\u00e2nd reformele \u015fi infuzia de capital str\u0103in prin care trecea Rom\u00e2nia la acel moment. Am avut \u015fansa s\u0103 trec prin marketing, v\u00e2nz\u0103ri, after-sales, comunicare, departamente care mi-au permis s\u0103 \u00eemi formez o perspectiv\u0103 larg\u0103 \u015fi informat\u0103 asupra industriei, oferindu-mi baza necesar\u0103 pentru a lua decizii asumate. Traseul s-a dovedit a se mula foarte bine at\u00e2t pe nevoile mele de cre\u015ftere profesional\u0103, c\u00e2t \u015fi pe dorin\u0163a de a fi mereu \u00een contact cu oamenii, mai ales c\u0103 activ\u0103m \u00eentr-o industrie unde schimb\u0103rile sunt nu numai constante, dar \u015fi majore, at\u00e2t din punct de vedere tehnologic \u015fi legislativ, dar mai ales societal \u2013 preferin\u0163ele oamenilor se schimb\u0103 \u00een ritm alert, iar noi trebuie s\u0103 ac\u0163ion\u0103m agil, s\u0103 \u00een\u0163elegem \u015fi s\u0103 oferim solu\u0163ii care aduc valoare ad\u0103ugat\u0103.<\/p>\n

\n3. La ce schimb\u0103ri v\u0103 a\u015ftepta\u0163i pentru urm\u0103torii 20 de ani?<\/strong><\/p>\n

\nRenault a f\u0103cut deja o repozi\u0163ionare strategic\u0103 major\u0103, devenind un brand de tehnologie, de servicii \u015fi energie curat\u0103, pun\u00e2nd bazele planului s\u0103u ambi\u0163ios de a deveni, \u00een Europa, marc\u0103 auto pur electric\u0103, din 2030. Av\u00e2nd \u00een vedere industria, reglement\u0103rile, nevoia de mobilitate durabil\u0103, imprevizibilul \u2013 a se vedea pandemia, dar \u015fi dorin\u0163a oamenilor de a avea vehicule c\u00e2t mai inteligente, conectate \u015fi performante care \u0163in pasul cu societatea, nu cred c\u0103 putem s\u0103 mai vorbim de perioade de timp a\u015fa mari, ci ar trebui s\u0103 g\u00e2ndim \u00een etape mai scurte, deoarece schimb\u0103rile se vor \u00eent\u00e2mpla mai rapid, mai intens \u015fi e nevoie de companii de genera\u0163ie nou\u0103, care au f\u0103cut deja un shift \u00een ceea ce prive\u015fte abordarea viitorului \u015fi a mobilit\u0103\u0163ii. \u015ei aici pot s\u0103 dau c\u00e2teva exemple din demersurile pe care Renault le face \u00een ultimul timp: dezvoltarea constant\u0103 de tehnologii pentru siguran\u0163\u0103 \u015fi confort, reinventarea condusului conectat prin Google integrat ce ofer\u0103 func\u0163ii intuitive \u015fi inteligente ce apropie vehiculul de un smartphone, adoptarea de procese de produc\u0163ie responsabile \u015fi circulare, democratizarea vehiculelor electrice.   <\/p>\n

\n

\nBUSINESS Magazin a lansat de cur\u00e2nd anuarul 100 Cele mai puternice femei din business, edi\u0163ia 2024. Ne-am propus ca \u00een cadrul edi\u0163iei de anul acesta a catalogului s\u0103 descoperim \u00eempreun\u0103 cu reprezentantele mediului de afaceri cum au fost cei 20 de ani pe care i-am tr\u0103it \u015fi la ce ne a\u015ftept\u0103m pentru urm\u0103toarele dou\u0103 decenii. Cecilia Tudor, managing director Renault South Eastern Europe, Renault Commercial Roumanie, este una dintre doamnele prezentate \u00een edi\u0163ia din acest an a acestui proiect.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

…spune Cecilia Tudor, una dintre cele mai puternice femei de pe pia\u0163a auto local\u0103.   Ea are o experien\u0163\u0103 de peste 20 ani \u00een Renault Group Rom\u00e2nia, \u00een comer\u0163, marketing \u015fi comunicare pentru m\u0103rcile Dacia \u015fi Renault. A condus, pe r\u00e2nd, departamentele de distribu\u0163ie comercial\u0103, v\u00e2nz\u0103ri re\u0163ea Renault, v\u00e2nz\u0103ri vehicule electrice – vehicule de ocazie […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7228,512],"tags":[57603,234,24339,57604],"class_list":["post-226274","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-industrie","category-revista-bm","tag-cecilia-tudor","tag-leadership","tag-renault-commercial-roumanie","tag-renault-south-eastern-europe"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226274"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226274\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}