{"id":226080,"date":"2024-04-22T17:44:42","date_gmt":"2024-04-22T17:44:42","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226080"},"modified":"2024-04-22T17:44:42","modified_gmt":"2024-04-22T17:44:42","slug":"o-carmangerie-din-bucuresti-a-cucerit-cu-carnatii-de-bere-cea-mai-populara-platforma-in-randul-tinerilor-tiktok-ne-aduce-cei-mai-multi-clienti-nu-cred-ca-mai-sunt-firme-care-se-gandesc-ca-n","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226080","title":{"rendered":"O carmangerie din Bucure\u015fti a cucerit cu c\u00e2rna\u0163ii de bere cea mai popular\u0103 platform\u0103 \u00een r\u00e2ndul tinerilor: \u201eTikTok ne aduce cei mai mul\u0163i clien\u0163i. Nu cred c\u0103 mai sunt firme care se g\u00e2ndesc c\u0103 nu trebuie s\u0103 fie \u00een online\u201d"},"content":{"rendered":"

\nMe\u015fte\u015fugari de Gusturi, o carmangerie aflat\u0103 \u00een zona Prelungirea Ghencea din Bucure\u015fti, a reu\u015fit s\u0103-\u015fi creasc\u0103 v\u00e2nz\u0103rile \u015fi s\u0103 atrag\u0103 cei mai mul\u0163i clien\u0163i prin prezen\u0163a \u00een mediul online, dar, \u00een principal pe TikTok, cea mai popular\u0103 platform\u0103 \u00een r\u00e2ndul tinerelor. <\/p>\n

\n\u201eTikTok ne aduce cei mai mul\u0163i clien\u0163i. Po\u0163i lega magazinul online de promovare \u015fi atunci clien\u0163ii voi fi direc\u0163iona\u0163i c\u0103tre el. (…) Tu po\u0163i s\u0103 ai o ofert\u0103 foarte mare, dar dac\u0103 nu ai cerere ri\u015fti s\u0103 te pasc\u0103 falimentul. Nu cred c\u0103 mai sunt firme care g\u00e2ndesc c\u0103 nu trebuie s\u0103 fie \u00een online. Deja a devenit o condi\u0163ie obligatorie, consider eu, s\u0103 fii prezent \u00een online. Dac\u0103 nu e\u015fti acolo foarte pu\u0163ini te vor cunoa\u015fte pe aria unde activezi\u201d, a spus Cristina Sm\u0103du, fondator \u015fi director de v\u00e2nz\u0103ri al Siomarprod, compania din spatele brandului Me\u015fte\u015fugari de Gusturi.<\/div>\n
\n <\/div>\n
\nEa a pornit afacerea \u00een urm\u0103 cu zece ani al\u0103turi de so\u0163ul ei, profesor de sport, av\u00e2nd experien\u0163a unui business de familie, deoarece p\u0103rin\u0163ii s\u0103i au f\u0103cut unul \u00een anii ’90 \u00een sectorul comer\u0163ului alimentar. \u00cen ceea ce prive\u015fte prezen\u0163a \u00een online, antreprenoarea afirm\u0103 c\u0103 nu a fost deschis\u0103 de la \u00eenceput, ci pandemia le-a creat oportunitatea de a explora acest mediu, care s-a dovedit prosper prin cre\u015fterea v\u00e2nz\u0103rilor. <\/div>\n
\n <\/div>\n
\n\u201e\u00cen 2020 am deschis un magazin online care se nume\u015fte me\u015fte\u015fugaridegusturi.ro \u015fi pentru c\u0103 erau restric\u0163iile la vremea respectiv\u0103 cu ie\u015fitul din cas\u0103, oamenii comandau online \u015fi a fost mult mai u\u015for s\u0103 venim mai aproape de clien\u0163ii no\u015ftri, dovad\u0103 c\u0103 \u015fi ast\u0103zi magazinul func\u0163ioneaz\u0103 foarte bine \u015fi avem comenzi din toat\u0103 \u0163ara. Totodat\u0103, acum func\u0163ion\u0103m \u00een online nu numai cu magazinul, ci \u015fi cu canalele pe care le folosim: Facebook, Instagram \u015fi Tiktok pentru a ne promova \u015fi a face cunoscute produsele”, a explicat Cristina Sm\u0103du.<\/div>\n
\n <\/div>\n
\nEa a ad\u0103ugat c\u0103 este una s\u0103 vin\u0103 clientul \u00een magazinul fizic \u015fi s\u0103 observe produsele, c\u0103ci spa\u0163iul e limitat, dar nici nu pot ajunge dec\u00e2t clien\u0163i din Bucure\u015fti, iar alta este s\u0103 vad\u0103 clien\u0163i de la nivel na\u0163ional, din orice col\u0163 al \u0163\u0103rii, produsele online. Zilnic, \u00een magazinul din Capital\u0103, intr\u0103, \u00een medie, 200 de persoane. \u201ePrin canalele de social media e\u015fti cu mult mai c\u00e2\u015ftigat.” De asemenea, compania lucreaz\u0103 cu foarte multe restaurante din Bucure\u015fti, c\u00e2t \u015fi din Constan\u0163a. \u201eLivr\u0103m \u00een fiecare zi la nivel de Bucure\u015fti mezeluri \u015fi carne proasp\u0103t\u0103 c\u0103tre restaurantele cu care colabor\u0103m. Lucr\u0103m cu 50 de restaurante”, a precizat ea. <\/div>\n

\nTotodat\u0103, se adreseaz\u0103 \u015fi locurilor de joac\u0103, unde se organizeaz\u0103 din ce \u00een ce mai multe zile de na\u015ftere. \u201eOdat\u0103 cu debutul de 1 mai de la mare, avem cereri \u015fi din Costine\u015fti \u015fi Mamaia, \u00een mare parte pentru mici \u015fi ceaf\u0103 de porc.” Cristina Sm\u0103du a spus c\u0103 mai particip\u0103 la t\u00e2rguri cu tematic\u0103, adic\u0103, spre exemplu, Indagra.<\/p>\n","protected":false},"excerpt":{"rendered":"

Me\u015fte\u015fugari de Gusturi, o carmangerie aflat\u0103 \u00een zona Prelungirea Ghencea din Bucure\u015fti, a reu\u015fit s\u0103-\u015fi creasc\u0103 v\u00e2nz\u0103rile \u015fi s\u0103 atrag\u0103 cei mai mul\u0163i clien\u0163i prin prezen\u0163a \u00een mediul online, dar, \u00een principal pe TikTok, cea mai popular\u0103 platform\u0103 \u00een r\u00e2ndul tinerelor.  \u201eTikTok ne aduce cei mai mul\u0163i clien\u0163i. Po\u0163i lega magazinul online de promovare \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,57549,17845,4126,8385,45916],"class_list":["post-226080","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-carmangerie","tag-carnati","tag-clienti","tag-horeca","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226080"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226080\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}