{"id":226020,"date":"2024-04-20T18:21:00","date_gmt":"2024-04-20T18:21:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=226020"},"modified":"2024-04-20T18:21:00","modified_gmt":"2024-04-20T18:21:00","slug":"romanca-ce-a-decis-sa-renunte-la-un-job-sigur-in-germania-pentru-o-idee-aproape-nebuneasca-de-antreprenoriat-in-tara-natala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=226020","title":{"rendered":"Rom\u00e2nca ce a decis s\u0103 renun\u0163e la un job sigur \u00een Germania pentru o idee aproape nebuneasc\u0103 de antreprenoriat \u00een \u0163ara natal\u0103"},"content":{"rendered":"

\nUn punct de inflexiune \u015fi o dorin\u0163\u0103 de a schimba macazul au condus-o pe Georgiana Ghiciuc la un business n\u0103scut din pasiunea ei dintotdeauna \u2013 pantofii. Locuia \u00een Berlin, astfel c\u0103 o schimbare a fost \u015fi revenirea \u00een \u0163ar\u0103. O decizie aproape nebuneasc\u0103, a\u015fa c\u0103 brandul pornit de la zero trebuia s\u0103 reflecte asta.<\/strong><\/p>\n

\n\u201eDup\u0103 14 ani de lucrat \u00een servicii, m-am hot\u0103r\u00e2t c\u0103 ar fi frumos s\u0103 schimb radical macazul \u015fi s\u0103 m\u0103 ocup de pasiunea mea dintotdeauna \u2013 pantofii. Pur \u015fi simplu m-am \u00eentrebat ce a\u015f face \u00een via\u0163\u0103 dac\u0103 ar fi s\u0103 aleg ceva ce m\u0103 pasioneaz\u0103 cu adev\u0103rat \u015fi am ajuns la ideea de pantofi cu toc\u201d, poveste\u015fte Georgiana, fondatoarea MAD Shoes. A\u015fa c\u0103 a l\u0103sat Germania pentru Rom\u00e2nia \u015fi a g\u0103sit aici un furnizor local care lucreaz\u0103 pantofii manual.<\/p>\n

\nSunt pantofi din satin, cu accesorii lucrate de arti\u015fti rom\u00e2ni \u015fi interna\u0163ionali, ceea ce face ca fiecare model s\u0103 fie unic. Micile detalii sunt din sticl\u0103 sau por\u0163elan, iar \u00een plan sunt \u015fi unele din metal pentru colec\u0163iile viitoare. U\u015for nu a fost p\u00e2n\u0103 acum, pentru c\u0103 provoc\u0103rile sunt multiple. Simplul fapt c\u0103 atunci c\u00e2nd a pornit, \u00een toamna anului 2023, nu cuno\u015ftea mai deloc domeniul \u00een care a intrat a fost un obstacol serios. Dar Georgiana \u00eenva\u0163\u0103 permanent despre ce \u00eenseamn\u0103 produc\u0163ia de pantofi \u015fi \u00ee\u015fi formeaz\u0103 deja ochiul astfel \u00eenc\u00e2t s\u0103 recunoasc\u0103 din prima un pantof lucrat excelent. \u015ei marketingul este o provocare. \u201eOricine poate produce pantofi, dar dificultatea major\u0103 este s\u0103-i vinzi. Pozi\u0163ionarea \u015fi definirea unei pie\u0163e exacte e problema cu care se lupt\u0103 cele mai multe branduri. \u015ei, de\u015fi suntem exper\u0163i \u00een marketing B2B, marketingul direct c\u0103tre consumator e cu totul alt\u0103 poveste. M\u0103rturisesc c\u0103 pozi\u0163ionarea acestui gen de produs \u00eentr-o pia\u0163\u0103 ultracompetitiv\u0103 nu e deloc u\u015foar\u0103.\u201d<\/p>\n

\n\"\"<\/p>\n

\nExperien\u0163a Georgianei Ghiciuc este \u00een comunicare \u015fi marketing digital, av\u00e2nd \u00een spate un master de profil \u00een Fran\u0163a, pe l\u00e2ng\u0103 un doctorat \u00een comunicare politic\u0103. \u00cen 2014, a fondat o mic\u0103 agen\u0163ie de marketing digital \u015fi employer branding \u2013 Beaglecat, iar \u00een Germania a lucrat \u00een calitate de consultant \u00een marketing \u015fi cultur\u0103 organiza\u0163ional\u0103. A\u015fadar, nici cuno\u015ftin\u0163ele, nici experien\u0163a \u00een promovare nu-i lipsesc. A mai ad\u0103ugat o investi\u0163ie estimat\u0103 la peste 30.000 de euro \u00een ultima jum\u0103tate de an \u015fi a ajuns cu MAD Shoes \u00een punctul \u00een care munce\u015fte la consolidarea brandului pe o pia\u0163\u0103 deja aglomerat\u0103. \u201eSuntem implicate eu \u015fi colega mea din agen\u0163ia de marketing \u015fi lucr\u0103m cu o serie de colaboratori. Partea de produc\u0163ie am externalizat-o c\u0103tre fabrica din Bucure\u015fti. Noi g\u00e2ndim numai designul \u015fi \u0163inem leg\u0103tura cu furnizorii.\u201d<\/p>\n

\nMAD Shoes este pentru femeile c\u0103rora leplac brandurile de lux, dar care vor s\u0103 se diferen\u0163ieze \u00een noianul de op\u0163iuni pe care le ofer\u0103 pia\u0163a. Nu sunt neap\u0103rat obsedate de mod\u0103, dar adopt\u0103 uneori \u0163inute mai \u00eendr\u0103zne\u0163e. Sunt femei pasionate de art\u0103 \u015fi care \u0163in la sustenabilitate c\u00e2nd vine vorba de brandurile de mod\u0103 pe care le poart\u0103. \u201eDe aceea pantofii no\u015ftri, \u00een edi\u0163ie limitat\u0103, lucra\u0163i cu arti\u015fti na\u0163ionali \u015fi interna\u0163ionali, pot fi purta\u0163i \u015fi de femeile din zona corporate, \u015fi de cele care \u00ee\u015fi doresc s\u0103 faca din mod\u0103 un statement.\u201d Produc\u0163ia unei perechi de pantofi MAD Shoes cost\u0103 \u00een medie 100 de euro, sum\u0103 la care se adaug\u0103 costurile cu care vin accesoriile, ambalajul \u015fi toat\u0103 munca de marketing. Ce \u00ee\u015fi dore\u015fte Georgiana Ghiciuc mai departe? \u201eNe dorim ca anul acesta s\u0103 ajungem la pia\u0163a noastr\u0103 \u0163int\u0103 \u00een m\u0103sur\u0103 c\u00e2t mai mare – femeile din Europa de Vest. \u015ei s\u0103 punct\u0103m mai clar viziunea brandului: aceea de a aduce \u00eempreun\u0103 m\u0103iestria pantofilor handmade \u015fi creativitatea arti\u015ftilor plastici.\u201d   <\/p>\n

\n\"\"<\/p>\n

\n\u201eOricine poate produce pantofi, dar dificultatea major\u0103 este s\u0103-i vinzi. Pozi\u0163ionarea \u015fi definirea unei pie\u0163e exacte e problema cu care se lupt\u0103 cele mai multe branduri.\u201c – <\/span><\/strong><\/em>Georgiana Ghiciuc, <\/strong>fondatoare MAD Shoes<\/strong><\/p>\n

\n\"\"<\/span><\/strong><\/em><\/p>\n

\nProduc\u0163ia unei perechi de pantofi MAD Shoes cost\u0103 \u00een medie 100 de euro, sum\u0103 la care se adaug\u0103 costurile cu care vin accesoriile, ambalajul \u015fi toat\u0103 munca de marketing.<\/span><\/strong><\/em><\/p>\n

\n
\n

\nCinci idei de afaceri de la zero<\/span><\/strong><\/span><\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n

\n\"\"<\/span><\/p>\n

\nLe Chat Gourmand \u2013 cofet\u0103rie (Bucure\u015fti)<\/strong><\/span><\/p>\n

\nFondatoare: Andra Safta<\/p>\n

\nPrezen\u0163\u0103: \u00een zona de nord a Capitalei<\/p>\n

\n

\n\"\"<\/p>\n

\nSaint Roastery \u2013 cafenea de specialitate (Bucure\u015fti)<\/strong><\/span><\/p>\n

\nFondatori: Simona \u015fi Ionu\u0163 Croitoru<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 150.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2023: 650.000 de euro<\/p>\n

\nPrezen\u0163\u0103: \u00een zona Victoriei din Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nLuna Rock \u2013 glamping (jude\u0163ul V\u00e2lcea)<\/strong><\/span><\/p>\n

\nFondator: Marius Dumitran<\/p>\n

\nInvesti\u0163ie: 50.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2023: 13.000 de euro<\/p>\n

\nPrezen\u0163\u0103: Brezoi, jud. V\u00e2lcea<\/p>\n

\n

\n\"\"<\/p>\n

\nProMold Sib \u2013 fabric\u0103 de piese metalice de precizie (Sibiu)<\/strong><\/span><\/p>\n

\nFondator: Sergiu Opri\u015f<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: peste 100.000 de euro<\/p>\n

\nCifr\u0103 de afaceri \u00een 2023: 300.000 de euro<\/p>\n

\nPrezen\u0163\u0103: na\u0163ional\u0103 \u015fi interna\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nAtelier R\u0103peanu \u2013 atelier de obiecte din lemn masiv (Bucure\u015fti)<\/strong><\/span><\/p>\n

\nFondator: Drago\u015f R\u0103peanu<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 1.500-2.000 de euro<\/p>\n

\nPrezen\u0163\u0103: online<\/p>\n

\n
\n

\n\"\"<\/a><\/p>\n

\nZF \u015fi Banca Transilvania au lansat PROIECTUL AFACERI DE LA ZERO,<\/strong> o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF<\/em> \u015fi pe platforma zf.ro\/afaceri-de-la-zero<\/a>.
\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/p>\n

\nIntra\u0163i pe platforma <\/strong>www.zf.ro\/afaceri-de-la-zero <\/strong><\/a>\u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Un punct de inflexiune \u015fi o dorin\u0163\u0103 de a schimba macazul au condus-o pe Georgiana Ghiciuc la un business n\u0103scut din pasiunea ei dintotdeauna \u2013 pantofii. Locuia \u00een Berlin, astfel c\u0103 o schimbare a fost \u015fi revenirea \u00een \u0163ar\u0103. O decizie aproape nebuneasc\u0103, a\u015fa c\u0103 brandul pornit de la zero trebuia s\u0103 reflecte asta. \u201eDup\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[81,6185,21417,235,57528,9531],"class_list":["post-226020","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri","tag-afaceri-de-la-zero","tag-artisti","tag-business","tag-georgiana-ghiciuc","tag-pantofi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226020"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226020\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}