\nM\u0103surile drastice luate de Netflix \u00een ceea ce prive\u015fte partajarea parolelor au ajutat serviciul de streaming s\u0103 dep\u0103\u015feasc\u0103 previziunile de profit ale Wall Street, \u00eens\u0103 ac\u0163iunile sale au sc\u0103zut dup\u0103 ce a declarat c\u0103 inten\u0163ioneaz\u0103 s\u0103 nu-\u015fi mai dezv\u0103luie \u00een mod regulat num\u0103rul de abona\u0163i, raporteaz\u0103 Financial Times.<\/p>\n
\nVenitul opera\u0163ional al companiei a crescut cu 54% \u00een primul trimestru, \u00een condi\u0163iile \u00een care a ad\u0103ugat 9,3 milioane de abona\u0163i \u00een \u00eentreaga lume, demonstr\u00e2nd c\u0103 eforturile de reducere a partaj\u0103rii parolelor lansate anul trecut au avut beneficii mai durabile dec\u00e2t se a\u015fteptau unii investitori.<\/p>\n
\nCu toate acestea, Netflix a declarat joi c\u0103 \u00eencep\u00e2nd de anul viitor nu va mai dezv\u0103lui num\u0103rul total de abona\u0163i, un indicator care a reprezentat un punct de referin\u0163\u0103 crucial pentru investitori \u00een era streaming-ului.<\/p>\n
\n\u00cen scrisoarea adresat\u0103 ac\u0163ionarilor, Netflix a declarat c\u0103 \u00ee\u015fi mut\u0103 accentul pe engagement – timpul pe care abona\u0163ii s\u0103i \u00eel petrec \u00een cadrul serviciului – dezvolt\u00e2nd \u00een acela\u015fi timp noi pre\u0163uri \u015fi surse de venit.<\/p>\n
\n\u201eFiecare membru incremental are un impact diferit asupra afacerii” \u00een contextul noilor planuri de abonament, a declarat Greg Peters, codirector executiv, \u00eentr-o convorbire cu investitorii. \u201eSitua\u0163ia \u00een cauz\u0103 ne convinge de faptul c\u0103 matematica pe care ne-am bazat cu to\u0163ii de-a lungul timpului – num\u0103rul de membri \u00eenmul\u0163it cu pre\u0163ul lunar – este din ce \u00een ce mai pu\u0163in precis\u0103 pentru a surprinde starea afacerii”.<\/p>\n
\nEl a ad\u0103ugat c\u0103 Netflix va \u201eactualiza periodic” cifrele privind num\u0103rul de abona\u0163i atunci c\u00e2nd va atinge \u201erepere importante”.<\/p>\n
\nPaolo Pescatore, analist la PP Foresight, a declarat c\u0103 decizia Netflix de a nu mai dezv\u0103lui abonamentele trimestriale \u00eencep\u00e2nd din 2025 \u201enu va fi bine primit\u0103” de c\u0103tre investitori.<\/p>\n
\nCele mai recente rezultate au ar\u0103tat c\u0103 \u00eenc\u0103 mai exist\u0103 loc de cre\u015ftere ca urmare a reducerii parolelor \u015fi a impulsion\u0103rii \u00een domeniul publicit\u0103\u0163ii, a ad\u0103ugat Pescatore. Netflix a declarat c\u0103 abonamentele la nivelul s\u0103u sus\u0163inut de publicitate au crescut cu 65% fa\u0163\u0103 de trimestrul anterior.<\/p>\n
\n\u00cenainte de raportul de joi, ac\u0163iunile pionierului \u00een materie de streaming crescuser\u0103 cu 30% \u00een acest an, dep\u0103\u015find \u00een mod semnificativ performan\u0163a pie\u0163ei \u00een general.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u0103surile drastice luate de Netflix \u00een ceea ce prive\u015fte partajarea parolelor au ajutat serviciul de streaming s\u0103 dep\u0103\u015feasc\u0103 previziunile de profit ale Wall Street, \u00eens\u0103 ac\u0163iunile sale au sc\u0103zut dup\u0103 ce a declarat c\u0103 inten\u0163ioneaz\u0103 s\u0103 nu-\u015fi mai dezv\u0103luie \u00een mod regulat num\u0103rul de abona\u0163i, raporteaz\u0103 Financial Times. Venitul opera\u0163ional al companiei a crescut cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8631,7172,272,246,10236,30016,10898,450,4638,78,80,8327],"class_list":["post-226003","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-abonati","tag-actiuni","tag-companie","tag-crestere","tag-declaratie","tag-gigant","tag-masuri","tag-platforma","tag-profit","tag-publicare","tag-refuz","tag-scadere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226003"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/226003\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=226003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=226003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}