{"id":225987,"date":"2024-04-19T10:19:19","date_gmt":"2024-04-19T10:19:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=225987"},"modified":"2024-04-19T10:19:19","modified_gmt":"2024-04-19T10:19:19","slug":"final-de-linie-a-disparut-definitiv-unul-dintre-cele-mai-cunoscute-hipermarketuri-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=225987","title":{"rendered":"Final de linie: A disp\u0103rut definitiv unul dintre cele mai cunoscute hipermarketuri din Rom\u00e2nia"},"content":{"rendered":"<p>\nBrandul Cora dispare definitiv din Rom\u00e2nia dup\u0103 ce francezii de la Carrefour \u015fi-au pus sigla pe magazinele locale. Aceast\u0103 schimbare de nume \u015fi, de altfel, acest proces de rebranding sunt parte dintr-o mutare ce vizeaz\u0103 toat\u0103 re\u0163eaua Cora din Rom\u00e2nia \u015fi marcheaz\u0103 de fapt exitul retailerului de pe plan local. Francezii de la Carrefour au preluat opera\u0163iunile Cora din Rom\u00e2nia \u00een 2023, iar dup\u0103 ce deal-ul a primit recent acordul Consiliului Concuren\u0163ei, au \u00eenceput integrarea magazinelor.<\/p>\n<p>\nE vorba de zece hipermarketuri \u015fi nou\u0103 unit\u0103\u0163i de proximitate care au fost achizi\u0163ionate. Carrefour a \u00eenchis \u00eens\u0103 patru magazine de proximitate dintre cele nou\u0103, iar restul re\u0163elei a fost integrat\u0103, fapt ce \u00eenseamn\u0103 dispari\u0163ia brandului Cora din Rom\u00e2nia. Compania a intrat pe pia\u0163a autohton\u0103 \u00een 2003 \u015fi s-a extins prudent, \u00een cel mai bun moment ajung\u00e2nd la 12 hipermarketuri, potrivit datelor ZF. Acest fapt ce a f\u0103cut ca retailerul s\u0103 r\u0103m\u00e2n\u0103 \u00een to\u0163i ace\u015fti ani care au urmat cel mai mic ca cifr\u0103 de afaceri \u015fi cel mai pu\u0163in extins. Cora a \u00eenchis anul 2022 cu afaceri de 1,51 mld. lei (300 mil. euro), cu 2,5% mai mici dec\u00e2t \u00een 2021, fiind singurul retailer modern pe minus. Primele discu\u0163ii privind v\u00e2nzarea opera\u0163iunilor locale au ap\u0103rut \u00een 2018, \u00eens\u0103 ele nu s-au concretizat p\u00e2n\u0103 \u00een 2023. Acum, dup\u0103 ce tranzac\u0163ia a primit acordul Consiliului Concuren\u0163ei \u015fi dup\u0103 finalizarea procesului de rebranding, brandul Cora dispare definitiv din Rom\u00e2nia.<\/p>\n<p>\n<a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22347238\/1\/1-cronologie.jpg\" target=\"_blank\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22347238\/1\/1-cronologie.jpg?height=176&#038;width=640\" style=\"width: 640px; height: 176px;\" \/><\/a><\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brandul Cora dispare definitiv din Rom\u00e2nia dup\u0103 ce francezii de la Carrefour \u015fi-au pus sigla pe magazinele locale. Aceast\u0103 schimbare de nume \u015fi, de altfel, acest proces de rebranding sunt parte dintr-o mutare ce vizeaz\u0103 toat\u0103 re\u0163eaua Cora din Rom\u00e2nia \u015fi marcheaz\u0103 de fapt exitul retailerului de pe plan local. Francezii de la Carrefour au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[419,420,57522,57521,15397],"class_list":["post-225987","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carrefour","tag-hipermarketuri","tag-magazine-locale","tag-remember-cora","tag-sigla"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225987"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225987\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}