{"id":225828,"date":"2024-04-14T10:21:19","date_gmt":"2024-04-14T10:21:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=225828"},"modified":"2024-04-14T10:21:19","modified_gmt":"2024-04-14T10:21:19","slug":"de-ce-nu-mai-cumpara-romanii-bere-la-pet-vanzarile-s-au-prabusit-la-cel-mai-scazut-nivel-din-ultimii-20-de-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=225828","title":{"rendered":"De ce nu mai cump\u0103r\u0103 rom\u00e2nii bere la PET? V\u00e2nz\u0103rile s-au pr\u0103bu\u015fit la cel mai sc\u0103zut nivel din ultimii 20 de ani"},"content":{"rendered":"

\n \u2666<\/span> De\u015fi consumul de bere a sc\u0103zut \u00een ultimii doi ani pe fondul situa\u0163iei economice, berea la PET pierde teren continuu.<\/strong><\/em><\/p>\n

\nPonderea PET-ului \u00een totalul v\u00e2nz\u0103rilor de bere a ajuns anul trecut la 37,4%, cel mai sc\u0103zut nivel din 2006 \u015fi p\u00e2n\u0103 ast\u0103zi, arat\u0103 o analiz\u0103 ZF pe baza datelor de la Asocia\u0163ia Berarii Rom\u00e2niei, care reune\u015fte principalii produ\u00adc\u0103tori de bere \u015fi materii prime din sectorul berii. Acest declin vine \u00een contextul \u00een care pia\u0163a berii a continuat \u015fi ea s\u0103 scad\u0103 \u00een 2023 pentru al doilea an consecutiv. Astfel, consumul a ajuns la 15 milioane de hectolitri, mai pu\u0163in cu 5% fa\u0163\u0103 de anul precedent, potrivit aceleia\u015fi surse. Practic, ambalajele mai scumpe precum sticla \u015fi doza continu\u0103 s\u0103 c\u00e2\u015ftige teren. Ba mai mult, sticla a ajuns s\u0103 reprezinte anul trecut 32,8% din v\u00e2nz\u0103ri, \u00een timp ce doza reprezinta 26,4%. Cu toate c\u0103 eforturile berarilor s-au \u00eendreptat mult \u00een ultimii ani \u015fi c\u0103tre draft, acest tip de ambalaj continu\u0103 s\u0103 reprezinte o parte foarte mic\u0103 din consum, de 3,4% anul trecut.<\/p>\n

\n\u201ePe categorii de ambalaje, PET-ul a \u00eenregistrat cea mai mare sc\u0103dere \u00een 2023, de 8%. Aceast\u0103 categorie este \u00een sc\u0103dere constant\u0103 \u00een ultimii nou\u0103 ani, marc\u00e2nd un declin de 30% fa\u0163\u0103 de anul 2015\u201c,  se arat\u0103 \u00een raportul anual al Berarii Rom\u00e2niei.<\/p>\n

\n\u201eLa polul opus, v\u00e2nz\u0103rile de bere la doz\u0103 \u015fi draft au crescut, fiecare, cu 1% \u00een 2023 fa\u0163\u0103 de anul anterior. \u00cen timp ce v\u00e2nz\u0103rile la draft au r\u0103mas constante \u00een ultimii nou\u0103 ani, cele la doz\u0103 au avanzat cu aproape 70%.\u201c<\/p>\n

\nIstoria berii la PET \u00eencepea \u00een Rom\u00e2nia \u00een 1998, atunci c\u00e2nd Bere Mure\u015f, la acea vreme o afacere antreprenorial\u0103 rom\u00e2neasc\u0103, a introdus acest tip de ambalaj, ce avea s\u0103 revolu\u0163ioneze \u00eentreaga pia\u0163\u0103. Bere Mure\u015f producea numai bere la PET, iar \u00een portofoliu avea brandurile Neumarkt, Dracula \u015fi Sovata. Evolu\u0163ia companiei a f\u0103cut ca produc\u0103torul s\u0103 intre \u00een vizorul marilor grupuri interna\u0163ionale care erau \u00een c\u0103utarea unor \u0163inte de achizi\u0163ii, iar preluarea de c\u0103tre HEINEKEN pentru o sum\u0103 record de 150 mil. euro avea s\u0103 \u00eencline mult balan\u0163a \u00een favoarea olandezilor. HEINEKEN mai are \u015fi ast\u0103zi fabrica din Ungheni (Mure\u015f).<\/p>\n

\nAst\u0103zi, to\u0163i marii juc\u0103tori produc bere la PET. De exemplu, Ursus Breweries produce Ciuca\u015f \u015fi Timi\u015foreana \u00een ambalaj de plastic, HEINEKEN realizeaz\u0103 Neumarkt, Golden Brau \u015fi Bucegi, Bergenbier produce brandul sub acela\u015fi nume \u015fi \u00een ambalaj de tip PET, dar \u015fi marca Noroc. \u015ei URBB (Tuborg Rom\u00e2nia) realizeaz\u0103 brandul Skol \u00een ambalaj tip PET.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

 \u2666 De\u015fi consumul de bere a sc\u0103zut \u00een ultimii doi ani pe fondul situa\u0163iei economice, berea la PET pierde teren continuu. Ponderea PET-ului \u00een totalul v\u00e2nz\u0103rilor de bere a ajuns anul trecut la 37,4%, cel mai sc\u0103zut nivel din 2006 \u015fi p\u00e2n\u0103 ast\u0103zi, arat\u0103 o analiz\u0103 ZF pe baza datelor de la Asocia\u0163ia Berarii Rom\u00e2niei, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[15712,8225,32452,7213,9817,9815,35415,8327,7212],"class_list":["post-225828","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ambalaje","tag-analiza","tag-asociatia-berarii-romaniei","tag-bere","tag-consum","tag-pet","tag-piata-berii","tag-scadere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225828"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225828\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}