{"id":225735,"date":"2024-04-11T07:00:00","date_gmt":"2024-04-11T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=225735"},"modified":"2024-04-11T07:00:00","modified_gmt":"2024-04-11T07:00:00","slug":"sfarsitul-unei-ere-arctic-cel-mai-mare-producator-de-electrocasnice-din-romania-isi-schimba-numele-dupa-mai-bine-de-60-de-ani-ce-se-intampla-cu-brandul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=225735","title":{"rendered":"Sf\u00e2r\u015fitul unei ere: Arctic, cel mai mare produc\u0103tor de electrocasnice din Rom\u00e2nia, \u00ee\u015fi schimb\u0103 numele dup\u0103 mai bine de 60 de ani. Ce se \u00eent\u00e2mpl\u0103 cu brandul?"},"content":{"rendered":"<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Compania Arctic SA, cel mai mare produc\u0103tor de electrocasnice din Rom\u00e2nia, ce opereaz\u0103 local dou\u0103 fabrici \u00een jude\u0163ul D\u00e2mbovi\u0163a, \u00ee\u015fi schimb\u0103 numele \u00een Beko Rom\u00e2nia. Este vorba doar de numele firmei, al entit\u0103\u0163ii juridice care opereaz\u0103 businessul cu o istorie de peste 60 de ani.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">S<\/span>chimbarea vine ca urmare a tranzac\u0163iei dintre grupul turc Ar\u00e7elik \u015fi grupul american Whirlpool, ce vizeaz\u0103 opera\u0163iunile din Europa ale celor doi gigan\u0163i. Tranzac\u0163ia a fost finalizat\u0103, rezultatul fiind crearea unei noi entit\u0103\u0163i &#8211; Beko Europe. Aceasta din urm\u0103 adun\u0103 businessul din sectorul electroctrocasnicelor al Whirlpool din Europa \u015fi pe cel de electrocasnice, electronice de consum, aer condi\u0163ionat \u015fi electrocasnice mici al Ar\u00e7elik tot din Europa.<\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Astfel, Ar\u00e7elik \u00ee\u015fi va redenumi toate opera\u0163iunile globale sub un singur brand corporativ: \u201eBeko\u201d. \u00cen Rom\u00e2nia, businessul Arctic era de\u0163inut din 2002 de grupul Arcelik din Turcia, pentru ca acum structura ac\u0163ionariatului s\u0103 se schimbe. Turcii p\u0103streaz\u0103 75% din business, iar Whirlpool 25%.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Chiar \u015fi \u00eenainte de tranzac\u0163ie, businessul local avea \u00een portofoliu mai multe branduri, dintre care dou\u0103 principale &#8211; Arctic \u015fi Beko. Primul era folosit doar \u00een Rom\u00e2nia, pe c\u00e2nd al doilea e o marc\u0103 global\u0103. \u00cen continuare, cele dou\u0103 nume vor continua s\u0103 existe, doar c\u0103 firma care le va opera va avea numele de Beko Rom\u00e2nia \u00eencep\u00e2nd cu aprilie 2024.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Decizia a fost luat\u0103 ast\u0103zi, 9 aprilie 2024, de Adunarea General\u0103 Extraordinar\u0103 a Ac\u0163ionarilor.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201eSuntem entuziasma\u0163i de aceast\u0103 nou\u0103 etap\u0103 \u015fi de direc\u0163ia pe care Beko o contureaz\u0103 pentru urm\u0103torii ani. R\u0103m\u00e2nem fideli obiectivelor noastre (\u2026). Sunt m\u00e2ndru s\u0103 m\u0103 aflu la conducerea companiei \u00eentr-un moment at\u00e2t de important pentru echipa noastr\u0103. De-a lungul anilor petrecu\u0163i aici am dezvoltat o leg\u0103tur\u0103 special\u0103 cu Rom\u00e2nia, iar decizia de ast\u0103zi reprezint\u0103 un nou pas \u00een angajamentul meu fa\u0163\u0103 de aceast\u0103 \u0163ar\u0103 care mi-a devenit acas\u0103\u201d, a declarat Murat B\u00fcy\u00fckerk, Chief Executive Officer al Arctic.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Grupul turc Arcelik a preluat Arctic \u00een urm\u0103 cu mai bine de dou\u0103 decenii, iar din 2002 p\u00e2n\u0103 ast\u0103zi a investit peste 391 mil. euro \u00een Rom\u00e2nia, inclusiv \u00een construc\u0163ia de la zero a unei noi fabrici (de ma\u015fini de sp\u0103lat, de la Ulmi) \u015fi \u00een extinderea cele existente (de frigidere, de la G\u0103e\u015fti).<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201cRom\u00e2nia \u00ee\u015fi p\u0103streaz\u0103 rolul strategic \u00een cadrul Beko, \u0163ara noastr\u0103 fiind o pia\u0163\u0103 important\u0103 de produc\u0163ie, datorit\u0103 celor dou\u0103 fabrici \u2013 cea de frigidere de la G\u0103e\u015fti \u015fi cea de ma\u015fini de sp\u0103lat rufe de la Ulmi\u201d, spun oficialii companiei. <\/span><br color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\" \/><br \/>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u00cen prezent, 84% din produc\u0163ia total\u0103 din fabricile de la G\u0103e\u015fti \u015fi de la Ulmi este exportat\u0103 \u00een peste 80 de \u0163\u0103ri. \u00cen Rom\u00e2nia se produc produse sub trei branduri \u2013 Arctic, Beko \u015fi Grundig.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">\u201eAceast\u0103 schimbare (de nume al companiei &#8211; n.red.) este o oportunitate major\u0103 pentru Rom\u00e2nia \u015fi un moment definitoriu \u00een istoria companiei noastre. Prin asocierea cu un brand corporativ puternic cum este Beko, avem acum \u015fansa s\u0103 ne consolid\u0103m pozi\u0163ia pe pia\u0163a interna\u0163ional\u0103 \u015fi s\u0103 contribuim la promovarea \u015fi dezvoltarea industriei electrocasnicelor din \u0163ara noastr\u0103 (\u2026)\u201d, a ad\u0103ugat Gabriel Eremia, Director de Marketing &#038; Product Management, Arctic.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Rezultatul tranzac\u0163iei dintre Arcelik \u015fi Whirlpool este o companie cu peste 20.000 de angaja\u0163i \u015fi 11 unit\u0103\u0163i de produc\u0163ie cu o capacitate cumulat\u0103 de aproximativ 24 de milioane de electrocasnice pe an.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space-collapse:=\"\">Dintre cele 11 unit\u0103\u0163i de produc\u0163ie, dou\u0103 sunt \u00een Rom\u00e2nia, e vorba de fabricile Arctic din G\u0103e\u015fti \u015fi Ulmi, jude\u0163ul D\u00e2mbovi\u0163a. Celelalte sunt \u00een Cassinetta, Melano, Comunanza \u015fi Siena \u00een Italia, Wroclaw, Radomsko \u015fi Lodz \u00een Polonia, Poprad \u00een Slovacia \u015fi Yate \u00een Marea Britanie.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania Arctic SA, cel mai mare produc\u0103tor de electrocasnice din Rom\u00e2nia, ce opereaz\u0103 local dou\u0103 fabrici \u00een jude\u0163ul D\u00e2mbovi\u0163a, \u00ee\u015fi schimb\u0103 numele \u00een Beko Rom\u00e2nia. Este vorba doar de numele firmei, al entit\u0103\u0163ii juridice care opereaz\u0103 businessul cu o istorie de peste 60 de ani. Schimbarea vine ca urmare a tranzac\u0163iei dintre grupul turc Ar\u00e7elik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10584,98],"class_list":["post-225735","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-arctic","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225735"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225735\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}