{"id":225538,"date":"2024-04-03T10:09:58","date_gmt":"2024-04-03T10:09:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=225538"},"modified":"2024-04-03T10:09:58","modified_gmt":"2024-04-03T10:09:58","slug":"piata-imobiliara-din-bucuresti-cu-ochii-pe-reconversia-a-doua-cladiri-iconice-magazinele-unirii-si-cocor-din-piata-unirii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=225538","title":{"rendered":"Pia\u0163a imobiliar\u0103 din Bucure\u015fti, cu ochii pe reconversia a dou\u0103 cl\u0103diri iconice: magazinele Unirii \u015fi Cocor din Pia\u0163a Unirii"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span> Pia\u0163a Unirii a fost mereu un punct de referin\u0163\u0103 \u00een Capital\u0103. Dac\u0103 la \u00eenceputul anilor 2000 era un culoar de tranzit, cu peste 60.000 de oameni care tranzitau pia\u0163a, dup\u0103 2015 noile investi\u0163ii, dar \u015fi nume noi precum H&#038;M \u015fi Zara au transformat kilometrul zero \u00eentr-o destina\u0163ie. Pandemia, dar \u015fi lipsa investi\u0163iilor \u00een zona public\u0103 \u00eens\u0103 au afectat din nou popularitatea Pie\u0163ei Unirii.<\/strong><\/em><\/p>\n<p>\nMagazinele Cocor, Unirea, Bucure\u015fti sau fostul Junior, transformat ulterior \u00een tribunal, f\u0103ceau din zona Unirii punctul fierbinte al retailului \u00een anii \u201990. Tot atunci primele firme reprezentau \u201egrosul\u201c chiria\u015filor din apartamentele de pe Bulevardul Unirii, pentru ca \u00een ultimii 10 ani s\u0103 apar\u0103 \u015fi noi cl\u0103diri de birouri \u00een zon\u0103 precum Unirii View, Day Tower, U Center \u015fi Timpuri Noi Square.<\/p>\n<p>\nPe de alt\u0103 parte, \u00een ultimii ani Pia\u0163a Unirii a pierdut o serie de chiria\u015fi-cheie, precum grupul Inditex (Zara, Bershka, Stradivarius), Koton \u015fi Mega Image. Alt\u0103dat\u0103 o zon\u0103 efervescent\u0103, at\u00e2t dup\u0103 2010, c\u00e2t \u015fi la \u00eenceput de 2020 zona \u015fi-a pierdut din popularitate, iar lipsa investi\u0163iilor din zon\u0103 a dus la degradarea sa. Pe de alt\u0103 parte, \u00een ultimii 2 ani au \u00eenceput \u015fi au fost realizate lucr\u0103ri de modernizare \u015fi a avut loc inclusiv un \u201er\u0103zboi\u201c al palmierilor \u00eentre prim\u0103ria sectorului 3 \u015fi cea a Capitalei. \u00cen tot acest timp marii proprietari de malluri din Capital\u0103 au continuat investi\u0163iile, pornind de la Bucure\u015fti Mall, care a trecut prin faze de modernizare, p\u00e2n\u0103 la AFI Cotroceni, care a devenit un pol de office \u015fi comercial.<\/p>\n<p>\n\u201e\u00cen acest moment cl\u0103direa centrului comercial Cocor nu poate fi transformat\u0103 \u00een birouri deoarece nu a fost proiectat\u0103 \u00een acest sens. \u00cen trecut au existat propuneri ca aceasta s\u0103 fie \u00eenlocuit\u0103 de un proiect de office \u015fi cu hotel, o cl\u0103dire de 25 de etaje, dar ideea nu a fost acceptat\u0103. Noi avem acum 9.900 mp suprafa\u0163\u0103 \u00eenchiriat\u0103, nu avem vreo suprafa\u0163\u0103 mare disponibil\u0103\u201c, a declarat pentru ZF Aurel Be\u015fliu, vicepre\u015fedintele con\u00adsilului de administra\u0163ie al Cocor Bucure\u015fti.<\/p>\n<p>\nMagazinul Cocor a fost redeschis \u00een 2010 \u00een urma unui amplu proces de renovare care a costat 24,5 mil. euro, renovarea \u00eencep\u00e2nd \u00een 2008 &#8211; \u00een acel an Cocor voia s\u0103 devin\u0103 un mall al luxului, \u00eens\u0103 a fost deschis dup\u0103 criza din 2009, iar strategia pentru acesta a fost reg\u00e2ndit\u0103, mai ales c\u0103 au existat probleme cu plata creditelor la \u00eenceputul anilor 2010.<\/p>\n<p>\n\u201eAv\u00e2nd \u00een vedere pozi\u0163ia central\u0103 \u015fi accesului facil la mijloacele de transport \u00een comun, credem c\u0103 cele dou\u0103 cl\u0103diri ar putea fi transformate \u00een birouri\u201c, a spus Alin Obretin, senior consultant office Agency Cushman &#038; Wakefield Echinox.<\/p>\n<p>\n\u201eEste foarte important de men\u0163ionat \u00eens\u0103 c\u0103 cele dou\u0103 proiecte necesit\u0103 investi\u0163ii importante pentru a putea fi reconvertite \u00een birouri, av\u00e2nd \u00een vedere c\u0103 actual\u0103 structura nu ofer\u0103 condi\u0163iile necesare amenaj\u0103rii de birouri. Ne referim aici la \u00een\u0103l\u0163ime, la disponibilitatea luminii naturale, echipamentele tehnice: lifturi, sisteme de HVAC, etc.\u201c<\/p>\n<p>\nReconversia cl\u0103dirilor reprezint\u0103 un subiect \u201efierbinte\u201c \u00een ultimii ani, pe m\u0103sur\u0103 ce unele cl\u0103diri pot ob\u0163ine performan\u0163e mai mari dac\u0103 vin cu o nou\u0103 propunere pe pia\u0163\u0103. Spre exemplu, \u00een 2013 fostul City Mall a fost transformat de Ioannis Papalekas din mall \u00een cl\u0103dire de birouri, dup\u0103 ce mallul intrase \u00een faliment \u00een 2010. Acum, la 11 ani de la reconversie, fostul mall are o rat\u0103 de ocupare de peste 90% a birourilor, acesta fiind \u00een proximitatea a mai multe linii de tramvai dar \u015fi a unei sta\u0163ii de metrou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2666 Pia\u0163a Unirii a fost mereu un punct de referin\u0163\u0103 \u00een Capital\u0103. Dac\u0103 la \u00eenceputul anilor 2000 era un culoar de tranzit, cu peste 60.000 de oameni care tranzitau pia\u0163a, dup\u0103 2015 noile investi\u0163ii, dar \u015fi nume noi precum H&#038;M \u015fi Zara au transformat kilometrul zero \u00eentr-o destina\u0163ie. Pandemia, dar \u015fi lipsa investi\u0163iilor \u00een zona [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[57363,5421,14222,57362,45637],"class_list":["post-225538","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cladiri-iconice","tag-cocor","tag-magazinul-unirea","tag-piata-imobiliara-din-bucuresti","tag-reconversie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225538"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225538\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}