{"id":225223,"date":"2024-03-24T07:00:00","date_gmt":"2024-03-24T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=225223"},"modified":"2024-03-24T07:00:00","modified_gmt":"2024-03-24T07:00:00","slug":"de-la-un-singur-sortiment-de-biscuiti-produs-intr-un-mic-atelier-dotat-cu-echipamente-second-hand-un-tanar-imigrant-a-reusit-alaturi-de-fratele-sau-sa-puna-bazele-unui-gigant-de-miliarde","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=225223","title":{"rendered":"De la un singur sortiment de biscui\u0163i produs \u00eentr-un mic atelier dotat cu echipamente second-hand, un t\u00e2n\u0103r imigrant a reu\u015fit, al\u0103turi de fratele s\u0103u, s\u0103 pun\u0103 bazele unui gigant de miliarde"},"content":{"rendered":"

\nDe la un singur sortiment de biscui\u0163i produs \u00eentr-un mic atelier dotat cu echipamente second-hand, un t\u00e2n\u0103r imigrant a reu\u015fit, al\u0103turi de fratele s\u0103u, s\u0103 pun\u0103 bazele unui gigant c\u0103ruia i-au dat propriul nume: \u00dclker. Care e povestea lor \u015fi a companiei pornite \u00een Turcia, \u00een timpul celui de-Al Doilea R\u0103zboi Mondial?<\/strong><\/p>\n

\nN\u0103scut \u00een 1920, \u00een Crimeea, la v\u00e2rsta de nou\u0103 ani Sabri \u00dclker a imigrat cu familia la Istanbul, unde s-a \u00eenscris, dup\u0103 absolvirea liceului, la \u015ecoala de Economie \u015fi \u015etiin\u0163e Comerciale Sultanahmet, fiind \u00eens\u0103 nevoit s\u0103 \u00ee\u015fi \u00eentrerup\u0103 studiile odat\u0103 cu izbucnirea celui de-Al Doilea R\u0103zboi Mondial.<\/p>\n

\nT\u00e2n\u0103rul a pornit pe calea antreprenoriatului la
\n24 de ani, \u00eempreun\u0103 cu fratele s\u0103u, Asim, al\u0103turi de care a pus, \u00een iarna anului 1944, bazele companiei omonime, \u00dclker, folosindu-se de cuno\u015ftin\u0163ele acumulate \u00een adolescen\u0163\u0103, c\u00e2nd lucraser\u0103 pentru Besler Factory, dar \u015fi de experien\u0163a deprins\u0103 \u00een cadrul afacerii p\u0103rin\u0163ilor, care au de\u0163inut, o perioad\u0103, un magazin de dulciuri. Ini\u0163ial, cei doi au deschis un mic atelier de biscui\u0163i \u00een ora\u015ful de pe Bosfor, desf\u0103\u015fur\u00e2ndu-\u015fi activitatea \u00een cei 100 de metri p\u0103tra\u0163i, cu trei angaja\u0163i. Pentru c\u0103 nu aveau ma\u015fin\u0103rii performante, ca ale concuren\u0163ei, au cump\u0103rat c\u00e2teva sisteme second-hand, cu bani \u00eemprumuta\u0163i, pe care Sabri le-a reparat singur pentru a le face func\u0163ionale. Pentru a c\u00e2\u015ftiga zone \u00eenc\u0103 neacoperite de competitori, s-au orientat spre Anatolia, unde au luat la r\u00e2nd magazinele pentru a c\u00e2\u015ftiga parteneri care s\u0103 le permit\u0103 s\u0103 \u00ee\u015fi listeze produsele la raft.<\/p>\n

\n\u00cen anii \u201970 au pornit \u015fi produc\u0163ia de ciocolat\u0103 \u015fi bomboane, pentru a le folosi ca materii prime \u00een sortimentele de biscui\u0163i din portofoliu. Un pas major a fost f\u0103cut \u00een 1975, c\u00e2nd compania a deschis \u015fi un departament de cercetare \u015fi dezboltare, pentru ca \u00een urm\u0103torii ani s\u0103 se extind\u0103 spre noi sectoare de pia\u0163\u0103, prin companii adiacente, unite 1989 sub o singur\u0103 umbrel\u0103, Yildiz Holdings. La \u015fapte ani distan\u0163\u0103 au intrat \u015fi pe pia\u0163a laptelui, lans\u00e2nd primul sortiment f\u0103r\u0103 lactoz\u0103 din Turcia.<\/p>\n

\nFondatorul s-a retras din business \u00een anul 2000, ced\u00e2nd fr\u00e2iele afacerii fiului s\u0103u, Murat, care de\u0163ine \u00een prezent circa 60% din business \u015fi are o avere de peste 5 miliarde de dolari. Sub conducerea sa au fost deschise noi fabrici \u00een Karaman (Turcia) \u015fi Jeddah (Arabia Saudit\u0103), \u015fi au fost f\u0103cute noi tranzac\u0163ii, precum achizi\u0163ionarea brandului Godiva, \u00een 2007, contra sumei de 850 de milioane de dolari. A urmat apoi cump\u0103rarea gigantului britanic United Biscuits, pentru care compania a pl\u0103tit peste 3 miliarde de dolari, cele dou\u0103 fuzion\u00e2nd sub umbrela Pladis Foods.<\/p>\n

\nAntreprenorul a avut trei copii al\u0103turi de so\u0163ia sa, G\u00fczide Iman, fiica unui om de afaceri turc. El a murit pe 12 iunie 2012. \u00cen paralel cu zona antreprenorial\u0103, s-a implicat \u015fi \u00een activit\u0103\u0163i caritabile, lans\u00e2nd, \u00een 2009, \u015fi o funda\u0163ie, iar un centru educa\u0163ional de la Harvard T.H. Chan School of Public Health din Cambridge, Massachusetts, \u00eei poart\u0103 numele pentru a-i onora activitatea.<\/p>\n

\n\u00cen prezent, compania e prezent\u0103 \u00een peste 100 de \u0163\u0103ri, cu o echip\u0103 de circa 9.000 de angaja\u0163i. \u00cen Rom\u00e2nia, compania a \u00eenregistrat anul trecut, potrivit datelor publice disponibile, o cifr\u0103 de afaceri de aproape 7,5 milioane de lei.  <\/p>\n

\n

\nCarte de vizit\u0103<\/span><\/strong><\/span><\/p>\n

\nSabri \u00dclker, cofondator, \u00dclker<\/strong><\/span><\/p>\n

\n1.<\/strong> S-a n\u0103scut \u00een 1920, \u00een Crimeea, iar \u00een copil\u0103rie a imigrat \u00eempreun\u0103 cu familia s-a la Istanbul;<\/p>\n

\n2.<\/strong> La 24 de ani a pus bazele companiei care \u00eei poart\u0103 numele \u00eempreun\u0103 cu fratele s\u0103u, Asim, pornind la drum cu un mic atelier de biscui\u0163i;<\/p>\n

\n3.<\/strong> S-a retras din business \u00een 2000, fiind \u00eenlocuit \u00een func\u0163ie de unul dintre cei trei copii, Murat;<\/p>\n

\n4.<\/strong> A murit \u00een vara anului 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"

De la un singur sortiment de biscui\u0163i produs \u00eentr-un mic atelier dotat cu echipamente second-hand, un t\u00e2n\u0103r imigrant a reu\u015fit, al\u0103turi de fratele s\u0103u, s\u0103 pun\u0103 bazele unui gigant c\u0103ruia i-au dat propriul nume: \u00dclker. Care e povestea lor \u015fi a companiei pornite \u00een Turcia, \u00een timpul celui de-Al Doilea R\u0103zboi Mondial? N\u0103scut \u00een 1920, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[10985,31819,57248],"class_list":["post-225223","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-biscuiti","tag-capitalistul-saptamanii","tag-sabri-ulker"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225223"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225223\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}