{"id":225045,"date":"2024-03-16T15:57:50","date_gmt":"2024-03-16T15:57:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=225045"},"modified":"2026-04-10T11:48:22","modified_gmt":"2026-04-10T11:48:22","slug":"cele-mai-inovatoare-companii-din-romania-in-2023-cex360","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=225045","title":{"rendered":"Cele mai inovatoare companii din Rom\u00e2nia \u00een 2023. CEX360"},"content":{"rendered":"<p>\n<strong>CEX360 este un produs software care ajut\u0103 echipele multidisciplinare (sales, marketing) s\u0103 traduc\u0103 obiectivele strategice \u00een planuri opera\u0163ionale optime \u015fi Omnichannel Customer Experiences c\u00e2t mai de impact. Astfel, la clientul final ajunge doar informa\u0163ia relevant\u0103, la momentul oportun, pe canalul potrivit, adres\u00e2nd c\u00e2t mai bine, at\u00e2t nevoile clientului dar \u015fi ale companiei.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei<\/ins><ins>:<\/ins><\/strong><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22292195\/32\/binovate-cifre.jpg?height=251&amp;width=150\" style=\"width: 150px;height: 251px;margin: 10px;float: right\" \/>Lansat\u0103 la \u00eenceputul anului 2022, CEX360 este o nou\u0103 solu\u0163ie din suita CEX (Customer Excellence Expert) pentru pharma \u015fi life sciences. CEX360 ajut\u0103 echipele multidisciplinare s\u0103 administreze complexitatea crescut\u0103 a noii realit\u0103\u0163i \u015fi s\u0103 faciliteze luarea de decizii optime integr\u00e2nd datele relevante. Pandemia a accelerat folosirea de mai multe canale \u00een interac\u0163iunile cu clien\u0163ii. Acest lucru poate aduce valoare semnificativ\u0103 clien\u0163ilor dac\u0103 este f\u0103cut bine, dar poate, de asemenea, s\u0103 creeze confuzie \u00een momentul \u00een care comunicarea nu este coordonat\u0103 \u015fi nu construie\u015fte o poveste consistent\u0103. Abordarea omnicanal implic\u0103 o schimbare a modului de lucru, coordonarea \u00eentre mai multe func\u0163ii \u015fi canale, fiind un element esen\u0163ial \u015fi care tradi\u0163ional nu a func\u0163ionat eficient. CEX360 faciliteaz\u0103 colaborarea interdisciplinar\u0103 augment\u00e2nd-o cu datele relevante pentru luarea de decizii optime \u015fi asigur\u0103 faptul c\u0103 resursele \u015fi eforturile sunt investite \u00een ac\u0163iunile relevante (aliniate cu strategia) \u015fi c\u0103 acestea sunt optime. Pe scurt, CEX360 ajut\u0103 companiile s\u0103 accelereze tranzi\u0163ia la abordarea omnicanal, \u00eentr-un mod scalabil. CEX360 a fost dezvoltat integral \u00een Rom\u00e2nia, deservind clien\u0163i importa\u0163i din industria pharma at\u00e2t pe plan local c\u00e2t \u015fi \u00een alte 15 \u0163\u0103ri, pe dou\u0103 continente. Investi\u0163ia ini\u0163ial\u0103 a fost de aproximativ 2,5 milioane de lei, \u00eens\u0103 compania continu\u0103 s\u0103 investeasc\u0103 \u00een dezvoltarea de noi func\u0163ionalit\u0103\u0163i, accentul pentru 2024 fiind pe elemente de inteligen\u0163\u0103 artificial\u0103.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\n\u201eDin cuno\u015ftiin\u0163ele noastre CEX360 este singura solu\u0163ie de pe pia\u0163\u0103 care abordeaz\u0103 \u00eentreg procesul de planificare pornind de la obiectivele strategice p\u00e2n\u0103 la Omnichannel Customer Experiences\u201d, spune Andrei Stavro Frangeti, fondator \u015fi director al Binovate Labs. Potrivit lui, majoritatea solu\u0163iilor existente se concentreaz\u0103 pe p\u0103r\u0163i din proces \u2013 de exemplu, planificarea con\u0163inutului sau designul \u015fi optimizarea unei campanii omnicanal. CEX360 face vizibil\u0103 imediat leg\u0103tura dintre fiecare ac\u0163iune \u015fi un obiectiv strategic. \u201eF\u0103r\u0103 aceast\u0103 legatur\u0103 clar\u0103 companiile pot optimiza campanii, f\u0103r\u0103 \u00eens\u0103 ca acestea s\u0103 fie cele mai potrivite pentru strategia lor. Sun\u0103 simplu \u015fi evident, \u00eens\u0103 ruptura dintre strategie si execu\u0163ie este o provocare real\u0103 \u015fi documentat\u0103 \u00een multe companii \u015fi industrii.\u201d<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nCEX360 aduce beneficii concrete at\u00e2t companiilor client c\u00e2t \u015fi clien\u0163ilor acestora. Beneficiul pentru clien\u0163ii companiei este c\u0103 primesc informa\u0163ii \u015fi solu\u0163ii adaptate nevoilor lor \u00een formatul preferat astfel \u00eenc\u00e2t s\u0103-i ajute c\u00e2t mai mult \u00een activitate \u015fi s\u0103 necesite c\u00e2t mai pu\u0163in efort. O analiz\u0103 de impact realizat\u0103 la unul dintre clien\u0163i a ar\u0103tat c\u0103 folosirea CEX360 pentru planificare a dus la cre\u015fterea satisfac\u0163iei clien\u0163ilor companiei, la reducerea efortului \u015fi timpului investit \u00een planificare (cu aproximativ 50%) \u015fi la o cre\u015ftere a ROI (return on investment) de 2,7 ori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEX360 este un produs software care ajut\u0103 echipele multidisciplinare (sales, marketing) s\u0103 traduc\u0103 obiectivele strategice \u00een planuri opera\u0163ionale optime \u015fi Omnichannel Customer Experiences c\u00e2t mai de impact. Astfel, la clientul final ajunge doar informa\u0163ia relevant\u0103, la momentul oportun, pe canalul potrivit, adres\u00e2nd c\u00e2t mai bine, at\u00e2t nevoile clientului dar \u015fi ale companiei. &nbsp; Descrierea inova\u0163iei: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571,7208],"tags":[55779,57185,57183,265,56958,57184],"class_list":["post-225045","post","type-post","status-publish","format-standard","hentry","category-business-hi-tech","category-servicii-financiare","tag-andrei-stavro-frangeti","tag-binovate-labs","tag-cex360","tag-inovatie","tag-inovatie-tehnica","tag-produs-software"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225045"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225045\/revisions"}],"predecessor-version":[{"id":225056,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225045\/revisions\/225056"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}