{"id":225037,"date":"2024-03-16T12:48:00","date_gmt":"2024-03-16T12:48:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=225037"},"modified":"2026-04-10T11:48:15","modified_gmt":"2026-04-10T11:48:15","slug":"tanara-care-la-doar-21-de-ani-si-a-transformat-pasiunea-in-business-lansand-un-brand-distribuit-astazi-in-peste-170-de-piete","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=225037","title":{"rendered":"T\u00e2n\u0103ra care la doar 21 de anI \u015fi-a transformat pasiunea \u00een business, lans\u00e2nd un brand distribuit ast\u0103zi \u00een peste 170 de pie\u0163e"},"content":{"rendered":"

\nUnii tineri \u00ee\u015fi g\u0103sesc mai greu menirea, \u00eens\u0103 Ruth Chapman a avut dintotdeauna o traiectorie clar\u0103 pe care \u015fi-a dorit s\u0103 o urmeze: moda. Iar la doar 21 de ani, \u015fi-a transformat pasiunea \u00een business, lans\u00e2nd un brand distribuit ast\u0103zi \u00een peste 170 de pie\u0163e.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"N\u0103scut\u0103 \u00een 1961 \u00een Wirral, Chapman a urmat \u015fcoala de fete West Kirby. Antreprenoarea \u015fi-a descoperit pasiunea pentru mod\u0103 \u00eenc\u0103 din copil\u0103rie, c\u00e2nd obi\u015fnuia s\u0103 colinde magazinele de tip second hand pentru a improviza \u0163inute originale. Dup\u0103 finalizarea studiilor a avut diverse joburi, lucr\u00e2nd, printre altele, pentru brandul de fashion Jaeger \u015fi pentru Harrods.<\/p>\n

\nLa v\u00e2rsta de 21 de ani l-a \u00eent\u00e2lnit pe Tom Chapman, cel care avea s\u0103 \u00eei devin\u0103 partener de via\u0163\u0103 \u015fi de business. De loc din Wimbledon, Chapman studiase managementul ospitalit\u0103\u0163ii dar, \u00eempreun\u0103 cu Ruth, \u015fi-a \u00eendreptat la r\u00e2ndul s\u0103u aten\u0163ia spre industria modei, cei doi pun\u00e2nd bazele unui butic de haine.<\/p>\n

\n\u00cen 1987 cei doi au deschis, la Londra, magazinul matchesfashion.com. De la o prim\u0103 unitate, businessul a crescut la un portofoliu de 14 magazine, extinz\u00e2ndu-se apoi cu magazine \u00een franciz\u0103 \u00een colaborare cu MaxMara \u015fi Diane von Furstenberg.<\/p>\n

\nRuth a devenit cunoscut\u0103 \u00een domeniu pentru faptul c\u0103 a i-a pl\u0103cut s\u0103 descopere tinere talente \u015fi s\u0103 dea o \u015fans\u0103 celor la \u00eenceput de carier\u0103, ea sus\u0163in\u00e2nd adesea c\u0103 noii designeri au fost cheia succesului timpuriu al businessului lor.<\/p>\n

\n\u00cen 2007 a lansat \u015fi versiunea online a brandului, pas pe care antreprenoarea l-a numit un \u201emoment seismic\u201d \u00een parcursul companiei. De la lansarea magazinului digital, businessul a avut cre\u015fteri anuale de 100%, \u00een prezent av\u00e2nd un portofoliu de peste 450 de branduri distribuite \u00een 176 de \u0163\u0103ri, cu 95% din venituri venind din v\u00e2nz\u0103rile online.<\/p>\n

\nCinci ani mai t\u00e2rziu, so\u0163ii Champan au atras o investi\u0163ie de 20 de milioane de lire sterline de la SEP \u015fi Highland Capital Partners, iar o alt\u0103 mi\u015fcare strategic\u0103 a fost lansarea brandului propriu, Raey. \u00cen 2015 cei doi au renun\u0163at la rolurile de co-CEO, p\u0103str\u00e2nd func\u0163ia de pre\u015fedin\u0163i ai companiei. Matchesfashion.com a fost cump\u0103rat\u0103 \u00een 2017 de c\u0103tre Apax Partners, \u00eentr-o tranzac\u0163ie de peste 1 miliard de dolari, iar fondatorii au p\u0103strat un pachet minoritar.<\/p>\n

\n\u00centre 2013 \u015fi 2017, Ruth a f\u0103cut parte din juriul de selec\u0163ie NEWGEN al British Fashion Council pentru a g\u0103si noi talente \u00een mod\u0103 din Marea Britanie. Ea s-a implicat totodat\u0103 \u00een campanii destinate mic\u015for\u0103rii diferen\u0163ei financiare dintre femeile \u015fi b\u0103rba\u0163ii antreprenori.<\/p>\n

\nFondatoarea are, al\u0103turi de Tom, trei copii \u015fi de\u0163ine o serie de propriet\u0103\u0163i \u00een Londra \u015fi Los Angeles.  <\/p>\n","protected":false},"excerpt":{"rendered":"

Unii tineri \u00ee\u015fi g\u0103sesc mai greu menirea, \u00eens\u0103 Ruth Chapman a avut dintotdeauna o traiectorie clar\u0103 pe care \u015fi-a dorit s\u0103 o urmeze: moda. Iar la doar 21 de ani, \u015fi-a transformat pasiunea \u00een business, lans\u00e2nd un brand distribuit ast\u0103zi \u00een peste 170 de pie\u0163e.   N\u0103scut\u0103 \u00een 1961 \u00een Wirral, Chapman a urmat \u015fcoala […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[255,7179,31819,8301,387,57182],"class_list":["post-225037","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-antreprenori","tag-brand","tag-capitalistul-saptamanii","tag-magazin","tag-magazine","tag-ruth-elizabeth-chapman"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225037"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225037\/revisions"}],"predecessor-version":[{"id":225051,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/225037\/revisions\/225051"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}