\nFrancizatul local al retailerului de produse cosmetice \u015fi de \u00eengrijire The Body Shop, firma IQ Verde SRL, anun\u0163\u0103 c\u0103 mizeaz\u0103 \u00een continuare pe expansiune \u00een Rom\u00e2nia, iar asta \u00een condi\u0163iile \u00een care, recent, compania-mam\u0103 din Marea Britanie \u015fi-a cerut insolven\u0163a. Aceast\u0103 decizie a f\u0103cut ca \u015fi \u00een SUA \u015fi Canada s\u0103 urmeze mut\u0103ri similare. \u00cen Rom\u00e2nia \u00eens\u0103, oficialii francizatului spun c\u0103 businessul cre\u015fte.<\/p>\n
\nAstfel, \u00een luna aprilie va fi deschis\u0103 cea de-a treia unitate, \u00een centrul comercial Palas Ia\u015fi, urm\u00e2nd alte inaugur\u0103ri p\u00e2n\u0103 la finalul anului. Compania are momentan magazine \u00een mallurile AFI Cotroceni \u015fi ParkLake Mall din Bucure\u015fti.<\/p>\n
\n\u201c\u00cen pofida reorganiz\u0103rilor la nivel european, opera\u0163iunile francizei din Romania – dou\u0103 magazine \u00een AFI Cotroceni \u015fi ParkLake Mall, plus opera\u0163iunile e-commerce – sunt \u00een cre\u015ftere constant\u0103, pe m\u0103sur\u0103 ce brandul \u00ee\u015fi consolideaz\u0103 \u015fi restabile\u015fte pozi\u0163ia \u00een pia\u0163a de retail a cosmeticelor\u201d, spun reprezentan\u0163ii IQ Verde SRL.<\/p>\n
\n\u00cen vara anului trecut, ZF scria c\u0103 brandul de cosmetice The Body Shop, unul dintre cei mai vechi actori din industria local\u0103 de profil, revine \u00een pia\u0163\u0103 cu un magazin \u00een AFI Cotroceni, dup\u0103 ce re\u0163eaua existent\u0103 anterior a fost \u00eenchis\u0103 integral. Revenirea s-a realizat sub un nou francizat – compania IQ Verde.<\/p>\n
\n\u201cThe Body Shop este un brand puternic \u015fi relevant, cu o mo\u015ftenire \u015fi istorie uria\u015fe pentru Romania \u015fi vedem un poten\u0163ial extraordinar \u00een cre\u015fterea brandului pe pia\u0163a local\u0103\u201d, spune Lefteris Koklas, general manager IQ Verde, companie care se ocup\u0103 de dezvoltarea m\u0103rcii \u015fi pe pia\u0163a din Slovenia.<\/p>\n
\nIQ Verde este parte a Cosmos Group, pe site-ul c\u0103ruia apare informa\u0163ia c\u0103 administreaz\u0103 mai multe platforme online aferente unor businessuri precum sp\u0103l\u0103toriile Ocean Clean. Un alt business este IQBox Romania, activ \u00een pia\u0163a de telefoane mobile \u015fi accesorii, cu afacerii de 20 mil. lei \u00een 2022, ultimul an pentru care exist\u0103 date publice, la jum\u0103tate fa\u0163\u0103 de anul anterior. Potrivit platformei listafirme.ro, firma IQ Verde e de\u0163inut\u0103 100% de IQBox Romania, care are \u00een spate ac\u0163ionari greci \u015fi ciprio\u0163i.<\/p>\n
\nP\u00e2n\u0103 \u00een 2023, franciza m\u0103rcii era de\u0163inut\u0103 de o companie din Grecia, care opera businessul prin firma Gingko Rom\u00e2nia. Aceasta din urm\u0103 era controlat\u0103 \u00een propor\u0163ie de 91% de Synetos Nikolaos. Lan\u0163ul de magazine de produse cosmetice The Body Shop a fost prezent pe pia\u0163a local\u0103 aproximativ 25 ani, \u00eens\u0103 dintotdeauna a avut o expansiune prudent\u0103, \u00een cel mai bun moment fiind opera\u0163ionale 8-9 unit\u0103\u0163i offline \u015fi una online.<\/p>\n
\nAcum, businessul a fost preluat de un alt francizat.<\/p>\n
\nRecent, au ap\u0103rut informa\u0163ii privind insolven\u0163a companiei-mam\u0103, de\u0163inut\u0103 de fondul de private equity Aurelius Group, care a cump\u0103rat businessul de la Natura din Brazilia, care are Avon.<\/p>\n
\n\u201c\u00cen vreme ce unele opera\u0163iuni din vestul Europei sunt \u00een restructurare, acest fapt nu afecteaz\u0103 activitatea din Rom\u00e2nia. De la preluarea de anul trecut, noul proprietar Aurelius Group \u00eencearc\u0103 s\u0103 reorganizeze modelul de business \u00een c\u00e2teva \u0163\u0103ri cheie din Europa, dar acest lucru nu afecteaz\u0103 francizele interna\u0163ionale precum Romania \u015fi Slovenia\u201d, spun reprezentan\u0163ii francizatului din Rom\u00e2nia al brandului fondat \u00een 1976 \u00een Anglia.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Francizatul local al retailerului de produse cosmetice \u015fi de \u00eengrijire The Body Shop, firma IQ Verde SRL, anun\u0163\u0103 c\u0103 mizeaz\u0103 \u00een continuare pe expansiune \u00een Rom\u00e2nia, iar asta \u00een condi\u0163iile \u00een care, recent, compania-mam\u0103 din Marea Britanie \u015fi-a cerut insolven\u0163a. Aceast\u0103 decizie a f\u0103cut ca \u015fi \u00een SUA \u015fi Canada s\u0103 urmeze mut\u0103ri similare. \u00cen […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,272,5622,60,98],"class_list":["post-224988","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-companie","tag-cosmetice","tag-piata","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224988"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224988\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}