\nBanca Transilvania a s\u0103rit impresionant de pe locul 7 pe locul 3 \u00een topul celor mai puternice branduri din lume \u00een 2024, potrivit unui nou raport al Brand Finance, cea mai important\u0103 agen\u0163ie de consultan\u0163\u0103 \u00een evaluarea brandurilor.<\/p>\n
\nBrandul bancar rom\u00e2nesc de\u0163ine acum un scor al indicelui de putere a brandului (BSI) de 92,3\/100, potrivit informa\u0163iilor transmise de reprezentan\u0163ii Brand Finance.<\/p>\n
\n\u00cen acela\u015fi timp, Banca Transilvania a urcat 44 de locuri \u00een clasamentul general al celor mai valoaroase branduri din lume \u2013 p\u00e2n\u0103 pe locul 252, m\u0103rind valoarea brandului s\u0103u cu 34%, p\u00e2n\u0103 la 686,5 mil.dolari.<\/p>\n
\nAceast\u0103 cre\u015ftere se datoreaz\u0103 performan\u0163ei financiare, \u00een timp ce angajamentul b\u0103ncii fa\u0163\u0103 de transformarea digital\u0103 a sporit eficien\u0163a opera\u0163ional\u0103 \u015fi a sporit satisfac\u0163ia clien\u0163ilor.<\/p>\n
\n\u201e\u00cen vremuri economice tulburi, Banca Transilvania \u015fi-a consolidat pozi\u0163ia de putere financiar\u0103 \u00een regiune. Acest lucru este eviden\u0163iat de saltul s\u0103u excep\u0163ional \u00een clasamentul Brand Finance Banking 500 din acest an, \u00een care Banca Transilvania este acum numit\u0103 al treilea cel mai puternic brand bancar la nivel global. Pe l\u00e2ng\u0103 \u00eembun\u0103t\u0103\u0163irea calit\u0103\u0163ii ofertelor sale de servicii \u015fi cre\u015fterea satisfac\u0163iei \u00een r\u00e2ndul bazei de consumatori \u00een cre\u015ftere rapid\u0103, drumul m\u0103rcii c\u0103tre transformarea digital\u0103 demonstreaz\u0103 capacitatea sa de a se adapta \u015fi de a prospera \u00eentr-un peisaj \u00een continu\u0103 evolu\u0163ie, care a fost parte integrant\u0103 a cre\u015fterii m\u0103rcii sale puternice\u201d, a transmis Mihai Bogdan, Managing Director, Brand Finance Rom\u00e2nia.<\/p>\n
\n\u00cen plus, b\u0103ncile rom\u00e2ne\u015fti BRD \u015fi BCR fac \u015fi ele clasamentul celor mai valoroase branduri din lume din acest an, de\u015fi cu evolu\u0163ie invers\u0103. \u00cen timp ce BRD coboar\u0103 cu 6 locuri p\u00e2n\u0103 la pozi\u0163ia 463, valoarea brandului fiind de 224 mil. dolari, BCR urc\u0103 cu 20 de locuri p\u00e2n\u0103 pe locul 466, cu valoarea brandului ajung\u00e2nd p\u00e2n\u0103 la 222 mil. dolari, cresc\u00e2nd \u015fi indicele de putere a brandului cu 2,7%.<\/p>\n
\n\u00cen general, valoarea combinat\u0103 a celor mai valoroase 500 de branduri bancare din lume a atins un nivel record de 1.440 mld. dolari, aproape dublu fa\u0163\u0103 de acum un deceniu.<\/p>\n
\n“Brand Strength” este un scor compozit care m\u0103soar\u0103 puterea unui brand \u00een ceea ce prive\u015fte capacitatea de a genera valoare de business.<\/p>\n
For\u0163a brandului este un tablou de bord al indicatorilor care stau la baza for\u0163ei unui brand. Ace\u015fti parametri pot include, dar nu se limiteaz\u0103 la: cheltuieli de marketing, con\u015ftientizare, reputa\u0163ie, reten\u0163ie, cot\u0103 de pia\u0163\u0103, volum \u015fi pret.
\n <\/p>\n
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Banca Transilvania a s\u0103rit impresionant de pe locul 7 pe locul 3 \u00een topul celor mai puternice branduri din lume \u00een 2024, potrivit unui nou raport al Brand Finance, cea mai important\u0103 agen\u0163ie de consultan\u0163\u0103 \u00een evaluarea brandurilor. Brandul bancar rom\u00e2nesc de\u0163ine acum un scor al indicelui de putere a brandului (BSI) de 92,3\/100, potrivit […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[237,7179,7630,99],"class_list":["post-224777","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-banca-transilvania","tag-brand","tag-top","tag-transilvania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224777"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224777\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}