{"id":224663,"date":"2024-03-03T14:35:20","date_gmt":"2024-03-03T14:35:20","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=224663"},"modified":"2024-03-03T14:35:20","modified_gmt":"2024-03-03T14:35:20","slug":"cele-mai-inovatoare-companii-din-romania-in-2023-influencer-accelerator-aplicatie-software-si-program-de-dezvoltare-pentru-creatorii-de-continut-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=224663","title":{"rendered":"Cele mai inovatoare companii din Rom\u00e2nia \u00een 2023. Influencer Accelerator, aplica\u0163ie software \u015fi program de dezvoltare pentru creatorii de con\u0163inut online"},"content":{"rendered":"<p>\n<strong>Aplica\u0163ia este accesibil\u0103 pe web, dar \u015fi pe smartphone (IOS &#038; Android). Aceasta de\u0163ine unelte de analiz\u0103 de date care permit echipei MOCAPP s\u0103 m\u0103soare evolu\u0163ia fiec\u0103rui influencer \u015fi s\u0103 identifice oportunit\u0103\u0163ile sale de cre\u015ftere.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei<\/ins><ins>:<\/ins><\/strong><\/p>\n<p>\nAplica\u0163ia este accesibil\u0103 pe web, dar \u015fi pe smartphone (IOS &#038; Android). Aceasta de\u0163ine unelte de analiz\u0103 de date care permite echipei MOCAPP s\u0103 m\u0103soare evolu\u0163ia fiec\u0103rui influencer \u015fi s\u0103 identifice oportunit\u0103\u0163ile sale de cre\u015ftere.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22263478\/17\/6-cifre.jpg?height=271&#038;width=200\" style=\"width: 200px; height: 271px; margin: 10px; float: left;\" \/>Influencer Accelerator ofer\u0103 o curricul\u0103 modular\u0103, pe care creatorii de con\u0163inut o pot combina \u00een func\u0163ie de nevoile lor individuale. De asemenea, au acces la sesiuni de mentorat cu exper\u0163i de nivel european, \u00een cadrul c\u0103rora primesc feedback \u015fi informa\u0163ii concrete, relevante.<\/p>\n<p>\nCa parte integrant\u0103 din curricul\u0103, participan\u0163ii pot face parte din campanii cu branduri partenere, astfel \u00eenc\u00e2t s\u0103 \u00ee\u015fi poat\u0103 \u00eembun\u0103t\u0103\u0163i \u00een mod unic skillurile \u015fi stilul, construindu-\u015fi amprenta personal\u0103 \u00een contexte reale.<\/p>\n<p>\nProgramul combin\u0103 elemente de mentorat, educa\u0163ie \u015fi comunitate \u015fi include sesiuni de coaching individuale, oferite de mentori cu experien\u0163\u0103 din diferite industrii \u015fi \u0163\u0103ri. Temele abordate includ strategia de con\u0163inut, branding personal, negocierea contractelor, etic\u0103, copyright \u015fi legisla\u0163ie.<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nAplica\u0163ia Influencer Accelerator este o unealt\u0103 pentru educa\u0163ie nonformal\u0103 \u00een format online (remote) \u00een industria publicit\u0103\u0163ii online \u015fi a zonei de influencer marketing.<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nInfluencer Accelerator va contribui la ridicarea standardelor \u015fi profesionalizarea marketingului cu influenceri. Prin educarea influencerilor despre importan\u0163a transparen\u0163ei, practicilor etice \u015fi comunic\u0103rii eficiente, programul poate ajuta la \u00eembun\u0103t\u0103\u0163irea calit\u0103\u0163ii \u015fi credibilit\u0103\u0163ii campaniilor publicitare conduse de influenceri. Acest lucru va conduce, la r\u00e2ndul s\u0103u, la publicitate mai eficient\u0103.<\/p>\n<p>\nDe asemenea, pe m\u0103sur\u0103 ce influencerii dob\u00e2ndesc o \u00een\u0163elegere mai profund\u0103 a marketingului, brandingului \u015fi altor domenii conexe, ei pot transmite aceast\u0103 cuno\u015ftin\u0163\u0103 publicului lor, ridic\u00e2nd nivelul general al litera\u0163iei digitale.<\/p>\n<p>\nConform reprezentan\u0163ilor companiei, Influencer Accelerator va contribui la crearea de locuri de munc\u0103 \u015fi la cre\u015fterea economic\u0103. Pe m\u0103sur\u0103 ce influencerii se afirm\u0103 ca antreprenori de succes, ei pot crea noi locuri de munc\u0103 \u00een echipele lor, contribuind la economie \u015fi consolid\u00e2nd \u015fi mai mult marketingul cu influenceri ca sector cheie al economiei digitale.<\/p>\n<p>\nMOCAPP a fost fondat\u0103 \u00een 2019, dorindu-\u015fi s\u0103 revolu\u0163ioneze modul \u00een care colaboreaz\u0103 influencerii \u015fi brandurile. Prin algoritmi avansa\u0163i \u015fi o platform\u0103 u\u015for de utilizat, MOCAPP a atras peste 90.000 de creatori de con\u0163inut din 48 de \u0163\u0103ri. Cu un portofoliu divers de clien\u0163i, de la start-upuri la corpora\u0163ii multina\u0163ionale, MOCAPP ofer\u0103 solu\u0163ii de automatizare a marketingului \u015fi servicii specializate \u00een publicitate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aplica\u0163ia este accesibil\u0103 pe web, dar \u015fi pe smartphone (IOS &#038; Android). Aceasta de\u0163ine unelte de analiz\u0103 de date care permit echipei MOCAPP s\u0103 m\u0103soare evolu\u0163ia fiec\u0103rui influencer \u015fi s\u0103 identifice oportunit\u0103\u0163ile sale de cre\u015ftere. &nbsp; Descrierea inova\u0163iei: Aplica\u0163ia este accesibil\u0103 pe web, dar \u015fi pe smartphone (IOS &#038; Android). Aceasta de\u0163ine unelte de analiz\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571,7218],"tags":[57074,57075,57073,56958,57072],"class_list":["post-224663","post","type-post","status-publish","format-standard","hentry","category-business-hi-tech","category-resurse-umane","tag-aplicatie-software","tag-continut-online","tag-influencer-accelerator","tag-inovatie-tehnica","tag-mocapp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224663"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224663\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}