{"id":2246,"date":"2006-02-01T19:51:00","date_gmt":"2006-02-01T19:51:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2246"},"modified":"2026-04-02T07:44:27","modified_gmt":"2026-04-02T07:44:27","slug":"doua-campanii-%c2%84algo%c2%93","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2246","title":{"rendered":"Doua campanii \u0084algo\u0093"},"content":{"rendered":"<p><P class=text align=justify><STRONG>Cele doua campanii de imagine in premiera ale Algocalminului si Algozone-ului arata interesul celor doi competitori pentru un business \u0084fara dureri de cap\u0093.<\/STRONG> <\/P><SPAN class=text>  <UL>  <LI>  <DIV align=justify><STRONG>ALGOCALMIN<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify><STRONG>BRAND:<\/STRONG> Algocalmin (Sicomed) <BR><STRONG>TITLUL CAMPANIEI:<\/STRONG> Te doare romaneste, iti trece romaneste <BR><STRONG>SLOGAN: <\/STRONG>Fara chiu si fara vai <BR><STRONG>OBIECTIVE COMUNICARE: <\/STRONG>Portretizarea personalitatii marcii. Consolidarea notorietatii <BR><STRONG>OBIECTIVE MARKETING: <\/STRONG>Cresterea cotei volumice de piata cu doua procente <BR><STRONG>CONCEPT: <\/STRONG>Prezentarea Algocalminului ca fiind analgezicul romanesc prin excelenta.&nbsp; <BR><STRONG>CANALE TV: <\/STRONG>TVR 1, TVR 2, Pro TV, Acasa <BR><STRONG>PRINT: <\/STRONG>Unica, Pro TV Magazin, Rebus, Flacara, Lumea Femeilor, TV Mania <BR><STRONG>INVESTITII RATE-CARD*: <\/STRONG>1.406.036 euro (734 aparitii TV); 32.872 euro (14 aparitii in print)<\/P>  <UL>  <LI>  <DIV align=justify><STRONG>ALGOZONE<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify><STRONG>BRAND:<\/STRONG> Algozone (Ozone) <BR><STRONG>TITLUL CAMPANIEI: <\/STRONG>\u00849 rooms\u0093 <BR><STRONG>SLOGAN:&nbsp; <\/STRONG>N\/A <BR><STRONG>OBIECTIVE COMUNICARE: <\/STRONG>Pozitionarea produsului ca marca mass-market&nbsp; <BR><STRONG>OBIECTIVE MARKETING: <\/STRONG>Dublarea cotei de piata <BR><STRONG>CONCEPT: <\/STRONG>Prin metoda testimonialului, personajele din cele noua incaperi recomanda produsul, intr-un fel sau altul. <BR><STRONG>CANALE TV: <\/STRONG>Pro TV, Antena 1, Acasa TV, Prima TV, TVR 1, Pro Cinema, Discovery, Realitatea TV. <BR><BR><\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cele doua campanii de imagine in premiera ale Algocalminului si Algozone-ului arata interesul celor doi competitori pentru un business \u0084fara dureri de cap\u0093. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1697],"class_list":["post-2246","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-doua-campanii-algo"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2246"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2246\/revisions"}],"predecessor-version":[{"id":23697,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2246\/revisions\/23697"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}