{"id":224548,"date":"2024-02-28T19:47:17","date_gmt":"2024-02-28T19:47:17","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=224548"},"modified":"2024-02-28T19:47:17","modified_gmt":"2024-02-28T19:47:17","slug":"cesal-producator-de-adezivi-si-mortare-a-cumparat-de-la-elvetienii-de-la-sika-o-fabrica-in-judetul-cluj-iar-acum-investeste-7-mil-euro-pentru-retehnologizare-si-extindere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=224548","title":{"rendered":"Cesal, produc\u0103tor de adezivi \u015fi mortare, a cump\u0103rat de la elve\u0163ienii de la Sika o fabric\u0103 \u00een jude\u0163ul Cluj, iar acum investe\u015fte 7 mil. euro pentru retehnologizare \u015fi extindere"},"content":{"rendered":"

\n\u2666<\/span> Cesal avea deja o fabric\u0103 \u00een Oradea, astfel c\u0103 acum portofoliul s\u0103u a ajuns la dou\u0103 unit\u0103\u0163i de produc\u0163ie.<\/strong><\/em><\/p>\n

\nProduc\u0103torul de adezivi \u015fi mor\u00adtare Cesal, de\u0163inut de grupul polonez Atlas, a cump\u0103rat \u00een 2023 o fabric\u0103 de mortare \u015fi adezivi speciali pentru con\u00adstruc\u0163ii \u00een C\u0103pu\u015fu Mare, jude\u0163ul Cluj, de la elve\u0163ienii de la Sika.<\/p>\n

\n\u201eS-au achizi\u0163ionat doar activele, fabrica nu func\u0163iona de mai mult de un an, prin ur\u00admare nu s-au preluat nici angaja\u0163i. Recru\u00adt\u0103rile pentru fabric\u0103 le-a f\u0103cut Cesal. Suntem \u00een proces de retehnologizare \u015fi extindere a capacit\u0103\u0163ii fabricii, in\u00advesti\u0163ie care ar trebui s\u0103 fie finalizat\u0103 \u00een anul 2024. Valoarea total\u0103 a inves\u00adti\u00ad\u00ad\u0163iei se ridic\u0103 la suma de 7 milioane de euro. Valoarea tranzac\u0163iei nu dorim s\u0103 o facem public\u0103\u201c, spune Laszlo Galik, CFO la Cesal.<\/p>\n

\nReprezentan\u0163ii Sika nu au r\u0103spuns solicit\u0103rii ZF, pentru a oferi informa\u0163ii suplimentare cu privire la moti\u00advele pentru care au decis s\u0103 v\u00e2nd\u0103 fabrica. Sika a mai r\u0103mas astfel \u00een porto\u00adfoliu, potri\u00advit datelor ZF, cu 13 fa\u00adbrici, unde produce adi\u00adtivi, mor\u00adtare, po\u00adlisti\u00adren \u015fi vop\u00adsele. Aco\u00adpe\u00adrirea Sika pe pia\u0163a local\u0103 s-a ex\u00adtins \u00een 2020, c\u00e2nd a cum\u00adp\u0103rat compania local\u0103 AdePlast, cu cele 11 fa\u00adbrici ale sale, \u00een schim\u00adbul sumei de 126 mil. euro. \u00cen trecut, Sika a mai cump\u0103rat \u015fi o fabric\u0103 de la Arcon \u00een jude\u0163ul Covas\u00adna. \u00cen ceea ce prive\u015fte Cesal, compania avea deja o fabric\u0103 \u00een Oradea. Cesal a \u00eencheiat anul 2023 cu o cifr\u0103 de afaceri de 15,6 milioane de euro, \u00een cre\u015ftere cu 32% fa\u0163\u0103 de anul precedent.<\/p>\n

\n\u201eA fost un an cu multe provoc\u0103ri, dar u\u015for diferite fa\u0163\u0103 de anii anteriori \u2013 sc\u0103\u00adderea cererii \u015fi probleme cu for\u0163a de mun\u00adc\u0103. Suntem destul de \u00eencrez\u0103tori \u00een ro\u00adbuste\u0163ea pie\u0163ei construc\u0163iilor \u015fi a economiei \u0163\u0103rii \u00een general\u201c, spune Mihaela Ioana Masaric, director exe\u00adcutiv de v\u00e2nz\u0103ri \u015fi marke\u00adting la Cesal.<\/p>\n

\nCompania a ter\u00adminat anul tre\u00adcut cu 84 de an\u00adgaja\u0163i, \u00een cre\u015ftere de la 69 \u00een anul pre\u00adcedent, di\u00adfi\u00adcult\u0103\u0163ile \u00een re\u00adcrutare fiind de asemenea prezente, dar nu neap\u0103rat mai acut dec\u00e2t \u00een anii preceden\u0163i.<\/p>\n

\n\u201eNe dorim s\u0103 termin\u0103m inves\u00adti\u0163ia \u00eenceput\u0103, care ne va cre\u015fte capacitatea de produc\u0163ie. \u00cen al doilea r\u00e2nd, dorim s\u0103 ne cre\u015ftem prezen\u0163a at\u00e2t \u00een pia\u0163a rom\u00e2neasc\u0103, c\u00e2t \u015fi \u00een cea maghiar\u0103, unde suntem pre\u00adzen\u0163i de c\u00e2\u0163iva ani.\u201c<\/p>\n

\nCompania \u015fi-a bugetat o cre\u015ftere a cifrei de afaceri cu 20% \u00een 2024 fa\u0163\u0103 de 2023 \u015fi se a\u015fteapt\u0103 la o \u201ematurizare treptat\u0103\u201c a pie\u0163ei, at\u00e2t din punctul de vedere al obiceiului de consum, c\u00e2t \u015fi \u00een ceea ce prive\u015fte businessul.<\/p>\n

\n\u201eVedem o revigorare a pie\u0163ei din a doua jum\u0103tate a anului, \u00een special datorit\u0103 stabiliz\u0103rii pre\u0163urilor materialelor \u015fi ale ma\u00adteriilor prime, descre\u015fterii presiunii costu\u00adrilor salariale, descre\u015fterii nivelului dob\u00e2n\u00adzii \u015fi sc\u0103derii infla\u0163iei. \u00cen momentul de fa\u0163\u0103, nu vedem factori interna\u0163ionali care ar putea perturba semnificativ pia\u0163a pe care activ\u0103m\u201c, spune Laszlo Galik.<\/p>\n

\nCesal a fost \u00eenfiin\u0163at\u0103 \u00een anul 1998 \u00een Oradea, ca urmare a procesului de privati\u00adzare. Compania a avut capital integral ro\u00adm\u00e2nesc \u2013 fiind de\u0163inut\u0103 de Ioana G\u0103d\u0103lean, Domnica Roucaciu, Sanda Secar\u0103 \u015fi Vasile Fonoage \u2013 p\u00e2n\u0103 \u00een 2011, c\u00e2nd grupul Atlas din Polonia a cump\u0103rat pachetul majoritar. \u00cen prezent, Atlas este unicul proprietar al companiei, grupul av\u00e2nd experien\u0163\u0103 \u00een industria chimic\u0103 pentru construc\u0163ii din Europa Central\u0103 \u015fi de Est \u015fi v\u00e2nz\u00e2ndu-\u015fi produsele \u00een peste 30 de \u0163\u0103ri din toat\u0103 lumea.<\/p>\n

\nCesal comercializeaz\u0103 adezivi, mortare, chit de rosturi, \u015fap\u0103, tencu\u00adia\u00adl\u0103, gleturi, hidroizola\u0163ii, vopsele lava\u00adbile \u015fi decorative, amorse \u015fi grunduri, toate fi\u00adind fabricate \u00een Rom\u00e2nia \u015fi \u00een Polonia. Pro\u00addusele se v\u00e2nd sub brandurile Atlas, Cesal \u015fi Fox. Infla\u0163ia, incertitudinea \u015fi schim\u00adb\u0103rile legislative au pus probleme anul trecut businessului Cesal, acestea fiind unele dintre cele mai dificile provoc\u0103ri din 2023.<\/p>\n

\n\u201eInfla\u0163ia s-a tradus \u00een cre\u015fterea pre\u0163u\u00adrilor de achizi\u0163ie, respectiv a costurilor sa\u00adla\u00adriale. Nivelul de incertitudine \u015fi reticen\u0163a din pia\u0163\u0103 au fost cauzate \u00een special de fluc\u00adtua\u0163ia pre\u0163urilor materialelor de construc\u0163ii, costurile ridicate ale finan\u0163\u0103rii \u015fi cre\u015fterea poverii fiscale de la sf\u00e2r\u015fitul anului. Cu\u00admu\u00adlat, cele de mai sus au condus la o sc\u0103dere a construc\u0163iilor noi reziden\u0163iale \u015fi o \u00eencetinire a cre\u015fterii. Schimb\u0103rile legislative de la sf\u00e2r\u015fitul anului au avut impact direct asupra domeniului construc\u0163iilor \u015fi am men\u0163iona \u015fi unele greut\u0103\u0163i pentru implementarea ce\u00adrin\u0163elor legislative.\u201c<\/p>\n

\nReprezentan\u0163ii Cesal spun c\u0103 v\u0103d c\u00e2te\u00adva probleme majore \u00een industria construc\u00ad\u0163ii\u00adlor, av\u00e2nd leg\u0103tur\u0103 cu mediul politic. Prin\u00adtre ele, ar fi necesitatea \u00eembun\u0103t\u0103\u0163irii legisla\u0163iei privind insolven\u0163ele \u015fi execut\u0103rile silite, \u00een sensul c\u0103 recuperarea crean\u0163elor este dificil\u0103 \u00een cadrul procedurii de insolven\u0163\u0103.<\/p>\n

\n\u201eDe asemenea, pl\u0103\u0163ile \u00eent\u00e2rziate din partea statului cauzeaz\u0103 blocaje pe tot lan\u0163ul de aprovizionare p\u00e2n\u0103 la produc\u0103tor. Este o lips\u0103 a predictabilit\u0103\u0163ii, \u00een special \u00een domeniul fiscalit\u0103\u0163ii, unde includem \u015fi majorarea salariului minim. Aici am dori s\u0103 men\u0163ion\u0103m c\u0103, de\u015fi nu suntem afecta\u0163i direct, \u00een mod indirect tot sim\u0163im efectul, prin cre\u015fterea pre\u0163urilor materiilor prime \u015fi ale serviciilor.\u201c<\/p>\n

\nSectorul materialelor de construc\u0163ii a \u0163inut \u00een efervescen\u0163\u0103 industria \u00een general din punctul de vedere al tranzac\u0163iilor \u00een ultimii ani, de aici venind unele dintre cele mai importante mut\u0103ri. Cele mai mari cincisprezece tranzac\u0163ii din domeniul produc\u0163iei de materiale de construc\u0163ii au adus proprietari noi pentru tot at\u00e2tea businessuri, unele dintre ele fiind preluate de la ac\u0163ionari rom\u00e2ni \u015fi integrate \u00een grupuri multina\u0163ionale, arat\u0103 o analiz\u0103 din anuarul ZF Top tranzac\u0163ii, care va ap\u0103rea pe pia\u0163\u0103 \u00een perioada urm\u0103toare.<\/p>\n","protected":false},"excerpt":{"rendered":"

Produc\u0103torul de adezivi \u015fi mor\u00adtare Cesal, de\u0163inut de grupul polonez Atlas, a cump\u0103rat \u00een 2023 o fabric\u0103 de mortare \u015fi adezivi speciali pentru con\u00adstruc\u0163ii \u00een C\u0103pu\u015fu Mare, jude\u0163ul Cluj, de la elve\u0163ienii de la Sika.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,9041,57034,57033,7426,280,8276,57032,33168,7128],"class_list":["post-224548","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-atlas","tag-capusu-mare","tag-cesal","tag-cluj","tag-fabrica","tag-materiale-de-constructii","tag-producatorul-de-adezivi-si-mortare","tag-sika","tag-tranzactii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224548"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224548\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}