\nFotbalul european are nevoie de mai multe meciuri \u00eenc\u0103rcate de dramatism \u015fi tensiune pentru a \u0163ine fanii intersa\u0163i \u015fi a atrage noi audien\u0163e, este de p\u0103rere \u015feful unui fond de investi\u0163ii care a sus\u0163inut Barcelona \u015fi Real Madrid.<\/p>\n
\nAlex Waxman, un fost partener la Goldman Sachs \u015fi co-fondator al Sixth Street, grup de investi\u0163ii care gestioneaz\u0103 peste 75 de miliarde de dolari, a ar\u0103tat c\u0103 sportul trebuie s\u0103 inoveze pentru a putea atrage un public mai larg.<\/p>\n
\n\u201eSunt din ce \u00een ce mai multe forme de divertisment pe care oamenii, \u00een special cei tineri, le pot consuma\u201d, a declarat acesta pentru FT. \u201eDac\u0103 nu creezi mai mult dramatism, \u00eencepi s\u0103 pierzi oameni, iar odat\u0103 ce se \u00eent\u00e2mpl\u0103 asta, e greu s\u0103 \u00ee\u00ee recuperezi. Cele mai bune business-uri inoveaz\u0103 \u00eenainte ca acest lucru s\u0103 se \u00eent\u00e2mple\u201d, a mai ad\u0103ugat Waxman.<\/p>\n
\nGrupul de investi\u0163ii Sixth Street a \u00eencheiat \u00een 2022 acorduri cu Barcelona \u015fi Real Madrid. Acum, aceste dou\u0103 cluburi vor s\u0103 creeze un nou campionat pentru a \u00eenlocui UEFA Champions League, ce mai prestigioas\u0103 competi\u0163ie de fotbal din Europa.<\/p>\n
\nAlex Waxman consider\u0103 c\u0103 echipele, \u00een ciuda reputa\u0163iei lor globale, trebuie s\u0103 continue s\u0103 investeasc\u0103 pentru a preveni erodarea brandului. \u201eSe pot topi ca un cub de ghia\u0163\u0103 dac\u0103 nu fac lucrurile corect din perspectiva afacerii \u015fi a fanilor\u201d, conchide acesta.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fotbalul european are nevoie de mai multe meciuri \u00eenc\u0103rcate de dramatism \u015fi tensiune pentru a \u0163ine fanii intersa\u0163i \u015fi a atrage noi audien\u0163e, este de p\u0103rere \u015feful unui fond de investi\u0163ii care a sus\u0163inut Barcelona \u015fi Real Madrid. Alex Waxman, un fost partener la Goldman Sachs \u015fi co-fondator al Sixth Street, grup de investi\u0163ii care […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12114,29711,7757,18166,11388],"class_list":["post-224486","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-barcelona","tag-drama","tag-fotbal","tag-meciuri","tag-real-madrid"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224486"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224486\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}