{"id":224412,"date":"2024-02-23T19:12:42","date_gmt":"2024-02-23T19:12:42","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=224412"},"modified":"2024-02-23T19:12:42","modified_gmt":"2024-02-23T19:12:42","slug":"una-calda-alta-rece-pepco-creste-precum-fat-frumos-pe-piata-din-romania-dar-iese-din-austria-invocand-lipsa-perspectivelor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=224412","title":{"rendered":"Una cald\u0103, alta rece: Pepco cre\u015fte precum F\u0103t-Frumos pe pia\u0163a din Rom\u00e2nia, dar iese din Austria invoc\u00e2nd lipsa perspectivelor"},"content":{"rendered":"<p>\nDiscounterul polonez Pepco, activ pe pia\u0163a de produselor de \u00eembr\u0103c\u0103minte \u015fi a articolelor pentru locuin\u0163\u0103, a decis s\u0103 ias\u0103 de pe pia\u0163a din Austria, unde a intrat \u00een 2021 \u015fi unde opereaz\u0103 73 de magazine.<\/p>\n<p>\nAceast\u0103 veste vine \u00een contrapartid\u0103 cu cea anun\u0163at\u0103 \u00een edi\u0163ia de ast\u0103zi de Ziarul Financiar, \u015fi anume c\u0103 grupul merge \u00een Rom\u00e2nia c\u0103tre 500 de magazine, consolid\u00e2ndu-\u015fi astfel prezen\u0163a \u00een pia\u0163\u0103.<\/p>\n<p>\n\u201cGrupul a decis c\u0103 va ie\u015fi de pe pia\u0163a din Austria deoarece nu crede c\u0103 poate ob\u0163ine aici rezultatele scontate\u201d, spune un anun\u0163 al grupului Pepco citat de across-magazine.com.<\/p>\n<p>\nExitul din pia\u0163a austriac\u0103 va \u00eembun\u0103t\u0103\u0163i cash-flow-ul \u015fi profitabilitatea grupului \u00een 2024, arat\u0103 aceea\u015fi surs\u0103, Pepco urm\u00e2nd a-\u015fi concentra aten\u0163ia asupra pie\u0163elor cu rezultate mai bune. Decizia de a renun\u0163a la opera\u0163iunile din Austria nu va afecta strategia de dezvoltare \u015fi opera\u0163iunile din alte pie\u0163e, arat\u0103 aceea\u015fi surs\u0103.<\/p>\n<p>\nDe\u015fi situa\u0163ia economic\u0103 este dificil\u0103 \u00een mare parte din Europa, grupul Pepco r\u0103m\u00e2ne optimist privind evolu\u0163ia sa. Ast\u0103zi, retailerul are circa 3.500 de magazine \u00een aproape 20 de \u0163\u0103ri. Rom\u00e2nia e a doua cea mai important\u0103 ca num\u0103r de unit\u0103\u0163i &#8211; 449, dup\u0103 Polonia.<\/p>\n<p>\nCompania cunoscut\u0103 pentru c\u0103 vinde haine \u015fi articole pen\u00adtru cas\u0103 la pre\u0163uri mici &#8211; ce \u00eencep chiar de la mai pu\u0163in de zece lei &#8211; a in\u00adtrat pe pia\u0163a autohto\u00adn\u0103 \u00een 2015 \u015fi a ajuns la circa 450 de magazine, ceea ce \u00eenseamn\u0103, \u00een medie, 50 de deschideri pe an.<\/p>\n<p>\nPepco, liderul pie\u0163ei de fashion din Rom\u00e2nia, a \u00eenchis 2022, un an marcat de r\u0103zboi la grani\u0163\u0103 \u015fi de in\u00adfla\u0163ie record, cu afaceri de peste 2,3 mld. lei (468 mil. euro), cu 23% mai mari dec\u00e2t \u00een anul anterior \u015fi cu aproape 80% peste ni\u00advelul din 2020 \u015fi respectiv 2019 (businessul a fost la un nivel apropiat \u00een cei doi ani).<\/p>\n<p>\nV\u00e2nz\u0103rile retailerului cunoscut pentru pre\u0163urile sale mici au crescut \u00eentr-un ritm mai alert dec\u00e2t \u00eenfla\u0163ia \u00een 2022, semn c\u0103 expansiunea conteaz\u0103, dar \u015fi c\u0103 oamenii s-au \u00eendreptat c\u0103tre companiile cu profil de discount. Profitul net \u00eens\u0103 a sc\u0103zut cu o treime, la 159 mil. lei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discounterul polonez Pepco, activ pe pia\u0163a de produselor de \u00eembr\u0103c\u0103minte \u015fi a articolelor pentru locuin\u0163\u0103, a decis s\u0103 ias\u0103 de pe pia\u0163a din Austria, unde a intrat \u00een 2021 \u015fi unde opereaz\u0103 73 de magazine. Aceast\u0103 veste vine \u00een contrapartid\u0103 cu cea anun\u0163at\u0103 \u00een edi\u0163ia de ast\u0103zi de Ziarul Financiar, \u015fi anume c\u0103 grupul merge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12100,246,11595,43636,98],"class_list":["post-224412","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-austria","tag-crestere","tag-exit","tag-pepco","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224412"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224412\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}