\nProduc\u0103torul global de solu\u0163ii de securitate informatic\u0103 Bitdefender – una dintre cele mai puternice companii de IT fondate \u00een Rom\u00e2nia -, anun\u0163\u0103 lansarea Bitdefender Academy, un program intensiv gratuit de dezvoltare pentru viitorii profesioni\u015fti \u00een managementul \u015fi marketingul produselor tech, au transmis reprezentan\u0163ii companiei printr-un comunicat. Bitdefender Academy \u00ee\u015fi propune s\u0103 formeze o comunitate de profesioni\u015fti \u00een management de produs \u015fi product marketing care s\u0103 \u00een\u0163eleag\u0103 tendin\u0163ele pie\u0163ei din zona de tehnologie, s\u0103 dezvolte produse adaptate la un mediu de business competitiv \u015fi s\u0103 creeze strategii pentru go-to-market.<\/p>\n
\n\u201eLans\u0103m un proiect inovator prin care dorim s\u0103 dezvolt\u0103m competen\u0163e cheie \u00een managementul \u015fi marketingul produselor de tehnologie. Bitdefender Academy ofer\u0103 participan\u0163ilor oportunitatea s\u0103 acceseze cele mai noi tehnici \u015fi instrumente utilizate \u00een acest domeniu. De-a lungul anilor, Bitdefender a sus\u0163inut \u00een mod activ ini\u0163iative dedicate sferei educa\u0163ionale, iar acest program reflect\u0103 viziunea noastr\u0103 de a sprijini formarea viitorilor profesioni\u015fti \u00eentr-o pia\u0163\u0103 \u00een care competen\u0163ele legate de product marketing sunt greu de g\u0103sit\u201d, a spus Mihaela P\u0103un, Senior Vice President Sales and Marketing pentru solu\u0163ii consumer \u00een cadrul Bitdefender. <\/p>\n
\nProiectul Bitdefender Academy se adreseaz\u0103 studen\u0163ilor din ultimul an de studiu, tinerilor profesioni\u015fti interesa\u0163i s\u0103-\u015fi consolideze cuno\u015ftin\u0163ele \u00een product management \u015fi marketing, precum \u015fi antreprenorilor care doresc s\u0103 dezvolte un start-up \u00een IT sau vor s\u0103 se extind\u0103 pe pia\u0163a global\u0103. <\/p>\n
\nPrima etap\u0103 a programului const\u0103 \u00eentr-un eveniment de tip Idea Jam, au mai transmis reprezentan\u0163ii Bitdefender. Pentru \u00eenscriere, participan\u0163ii pot completa un formular p\u00e2n\u0103 la data de 8 martie 2024. \u00cen urma evalu\u0103rii aplica\u0163iilor, cei selecta\u0163i vor dezvolta un produs sau serviciu IT pe care \u00eel vor prezenta \u00een cadrul sesiunilor desf\u0103\u015furate \u00een birourile Bitdefender din Bucure\u015fti, Timi\u015foara, Ia\u015fi \u015fi Cluj-Napoca.<\/p>\n
\n\u201ePrezent\u0103rile vor fi sus\u0163inute \u00een fa\u0163a unui juriu care va puncta produsul propus, func\u0163ionalit\u0103\u0163ile sale, pia\u0163a \u0163int\u0103, principalele avantaje, constr\u00e2ngeri, dar \u015fi un plan de buget necesar pentru a-l lansa pe pia\u0163\u0103. Fiecare propunere va fi notat\u0103 \u015fi departajat\u0103 \u00een func\u0163ie de originalitate, componenta inovatoare, dar \u015fi de calitatea prezent\u0103rii.\u201d<\/p>\n
\nBitdefender Academy aduce la un loc cele mai populare module prezente \u00een cele dou\u0103 cursuri de product management \u015fi marketing din mediul universitar derulate de speciali\u015ftii Bitdefender \u00een parteneriat cu Facultatea de Management \u015fi Facultatea de Comunicare \u015fi Rela\u0163ii Publice din cadrul \u015ecolii Na\u0163ionale de Studii Politice \u015fi Administrative (SNSPA) \u015fi Catedra de Calculatoare a Universit\u0103\u0163ii Politehnica din Bucure\u015fti, mai arat\u0103 sursa citat\u0103 anterior.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torul global de solu\u0163ii de securitate informatic\u0103 Bitdefender – una dintre cele mai puternice companii de IT fondate \u00een Rom\u00e2nia -, anun\u0163\u0103 lansarea Bitdefender Academy, un program intensiv gratuit de dezvoltare pentru viitorii profesioni\u015fti \u00een managementul \u015fi marketingul produselor tech, au transmis reprezentan\u0163ii companiei printr-un comunicat. Bitdefender Academy \u00ee\u015fi propune s\u0103 formeze o comunitate de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8039,7442,7281,193,7178,204],"class_list":["post-224301","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bitdefender","tag-dezvoltare","tag-extindere","tag-it","tag-marketing","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224301"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224301\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}