{"id":224008,"date":"2024-02-10T07:00:00","date_gmt":"2024-02-10T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=224008"},"modified":"2024-02-10T07:00:00","modified_gmt":"2024-02-10T07:00:00","slug":"povestea-omului-care-a-cunoscut-si-saracia-extrema-dupa-ce-a-ajuns-sa-doarma-pe-strazi-dupa-care-a-reusit-sa-creeze-un-imperiu-de-sute-de-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=224008","title":{"rendered":"Povestea omului care a cunoscut \u015fi s\u0103r\u0103cia extrem\u0103 dup\u0103 ce a ajuns s\u0103 doarm\u0103 pe str\u0103zi, dup\u0103 care a reu\u015fit s\u0103 creeze un imperiu de sute de milioane de euro"},"content":{"rendered":"<p>\n<strong>Dup\u0103 ce, \u00een adolescen\u0163\u0103, a ajuns s\u0103 doarm\u0103 pe str\u0103zi, \u00eentr-un cort, nimeni n-ar fi prev\u0103zut c\u0103 Mark Constantine va ajunge un antreprenor de succes \u015fi multimilionar totodat\u0103. Care e povestea sa, desprins\u0103 parc\u0103 din filme?<\/strong><\/p>\n<p>\nN\u0103scut \u00een 1952, \u00een Marea Britanie, Mark Constantine a cunoscut ambele extreme: at\u00e2t e\u015fecul ad\u00e2nc, c\u00e2t \u015fi succesul fulminant. A crescut f\u0103r\u0103 tat\u0103, la \u015fcoal\u0103 nu s-a descurcat prea bine \u015fi a picat toate examenele, iar pe c\u00e2nd era doar un adolescent a ajuns om al str\u0103zii, dormind pe str\u0103zi, \u00eentr-un cort. Ulterior a primit \u015fansa de a face ucenicie ca hairstylist, pentru doar 3 lire sterline pe s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n<p>\n\u00cen timp ce lucra la salon, a cunoscut-o pe Liz Weir, iar cei doi au \u00eenceput s\u0103 produc\u0103 artizanal \u015fi s\u0103 v\u00e2nd\u0103 cosmetice naturale, devenind furnizori pentru The Body Shop, dup\u0103 ce Constantine reu\u015fise s\u0103 \u00eei trezeasc\u0103 fondatoarei acestuia, Anita Roddick, interesul trimi\u0163\u00e2ndu-i o serie de testere. Ulterior Roddick a cump\u0103rat drepturile de produc\u0163ie ale businessului pentru suma de 6 milioane de lire sterline, Constantine \u015fi Weir semn\u00e2nd o clauz\u0103 neconcuren\u0163ial\u0103, valabil\u0103 p\u00e2n\u0103 \u00een 1994. Mai t\u00e2rziu au pornit un nou business, Cosmetics-to-Go, \u00eens\u0103 \u00een cur\u00e2nd au dat faliment.<\/p>\n<p>\nAcest e\u015fec nu i-a convins s\u0103 abandoneze ideea antreprenoriatului, ba din contra. \u00cen 1995, au lansat, \u00eempreun\u0103 cu al\u0163i patru cofondatori, printre care \u015fi so\u0163ia lui Mark Constantine, Mo, marca Lush. Cu un portofoliu de produse ce con\u0163inea scruburi, \u015fampon, s\u0103punuri \u015fi alte articole de \u00eengrijire corporal\u0103 fabricate din ingrediente naturale, compania s-a bucurat de succes \u00eenc\u0103 de la \u00eenceput, \u015fi \u00een mai pu\u0163in de un deceniu cucerea pia\u0163a din Statele Unite. De atunci s-a extins \u00een peste 50 de \u0163\u0103ri, inclusiv \u00een Japonia \u015fi Australia, \u015fi \u00een prezent de\u0163ine \u00een jur de 1.000 de unit\u0103\u0163i, func\u0163ion\u00e2nd cu o echip\u0103 de peste 12.000 de angaja\u0163i. Cartierul general a r\u0103mas cel ini\u0163ial, din Poole, Dorset, Marea Britanie.<\/p>\n<p>\nCuplul Constantine, care are doi copii, de\u0163ine o avere estimat\u0103 la 350 de milioane de lire sterline. \u00cen paralel cu businessul, una dintre marile pasiuni ale fondatorului este ornitologia. De altfel, \u00eentr-un interviu acordat celor de la FT a declarat c\u0103, dac\u0103 nu ar fi ajuns antreprenor, i-ar fi pl\u0103cut s\u0103 studieze bioacustica \u015fi ar fi ajuns, probabil, s\u0103 lucreze la Cornell, unde aceast\u0103 \u015ftiin\u0163\u0103 a fost studiat\u0103 intens.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 ce, \u00een adolescen\u0163\u0103, a ajuns s\u0103 doarm\u0103 pe str\u0103zi, \u00eentr-un cort, nimeni n-ar fi prev\u0103zut c\u0103 Mark Constantine va ajunge un antreprenor de succes \u015fi multimilionar totodat\u0103. Care e povestea sa, desprins\u0103 parc\u0103 din filme? N\u0103scut \u00een 1952, \u00een Marea Britanie, Mark Constantine a cunoscut ambele extreme: at\u00e2t e\u015fecul ad\u00e2nc, c\u00e2t \u015fi succesul fulminant. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[255,235,31819,5622,56894,56893,9246],"class_list":["post-224008","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-antreprenori","tag-business","tag-capitalistul-saptamanii","tag-cosmetice","tag-lush","tag-mark-constantine","tag-the-body-shop"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224008"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/224008\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}