\n\u00cen ora\u015fele \u00een care celebra c\u00e2nt\u0103rea\u0163\u0103 Taylor Swift urmeaz\u0103 s\u0103 concerteze, oamenii sunt mult mai dispu\u015fi s\u0103 cheltuie mai mul\u0163i bani dec\u00e2t deobicei. Apetitul crescut pentru consum corelat cu apari\u0163ia starului \u00een diferite ora\u015fe a fost denumit \u201ethe Taylor Swift effect\u201d, iar printre principalii c\u00e2\u015ftig\u0103tori ai acestui fenomen se num\u0103r\u0103 gigantul Uber, care se preg\u0103te\u015fte din timp s\u0103 satisfac\u0103 cererea care explodeaz\u0103 pe fondul concertelor, scrie Business Insider.<\/p>\n
\n\u201eUber caut\u0103 s\u0103 se adapteze \u015fi este gata s\u0103 treac\u0103 la nivelul urm\u0103tor, atunci c\u00e2nd Taylor Swift ajunge \u00een ora\u015f\u201d, a declarat Dara Khosrowshahi, CEO Uber.<\/p>\n
\nO analiz\u0103 realizat\u0103 de Bank of America a indicat c\u0103 \u00een Pitsburgh, cheltuielile unei gospod\u0103rii au crescut cu 77 de dolari \u00een luna \u00een care artista urma s\u0103 performeze. Aceea\u015fi analiz\u0103 subliniaz\u0103 c\u0103 veniturile hotelurilor au ajuns la nivelul de dinaintea pandemiei \u00een Philadelphia, dup\u0103 trei concerte ale artistei.<\/p>\n
\nDe asemenea, Mastercard a publicat un raport, care a popularizat expresia “The Swift Lift”. Aceasta descrie cre\u015fterea v\u00e2nz\u0103rilor \u00een afacerile locale pe care Swift a adus-o odat\u0103 cu spectacolele din \u201eEras Tour\u201d.<\/p>\n
\nStudiul a indicat c\u0103 pe o raz\u0103 de patru km \u00een jurul stadioanelor din ora\u015fele pe care Swift le-a vizitat, oamenii au cheltuit cu 68% mai mul\u0163i bani pe zi la un restaurant, iar \u00een privin\u0163a cheltuielilor de cazare \u00eentr-o unitate hotelier\u0103, acestea au crescut cu 47%.<\/p>\n
\nNFL a beneficiat, de asemenea, \u00een mare m\u0103sur\u0103 de succesul lui Swift, Travis Kelce de la Kansas City Chiefs c\u00e2\u015ftig\u00e2nd 2,5 milioane de urm\u0103ritori de c\u00e2nd rela\u0163ia sa cu artista a devenit public\u0103. Dup\u0103 ce Swift a participat la un meci al lui Chief \u00een septembrie, echipa a \u00eenregistrat o cre\u015ftere de aproape 400% a v\u00e2nz\u0103rilor de produse Kelce pe site-urile online Fanatics.<\/p>\n
\nTotu\u015fi, nu toate companiile sunt mul\u0163umite de v\u00e2lva din jurul lui Taylor Swift, directorul general al Best Buy, Corie Barry, a declarat \u00een octombrie c\u0103 cheltuielile consumatorilor pentru concertele lui Swift ar putea sc\u0103dea profiturile companiei sale. Barry a spus c\u0103 oamenii par s\u0103 fie mai interesa\u0163i s\u0103 \u00ee\u015fi cheltuiasc\u0103 banii pe bilete \u015fi pe distrac\u0163ie dec\u00e2t s\u0103 investeasc\u0103 \u00een produse \u015fi servicii mai valoroase.<\/p>\n
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\u00cen ora\u015fele \u00een care celebra c\u00e2nt\u0103rea\u0163\u0103 Taylor Swift urmeaz\u0103 s\u0103 concerteze, oamenii sunt mult mai dispu\u015fi s\u0103 cheltuie mai mul\u0163i bani dec\u00e2t deobicei. Apetitul crescut pentru consum corelat cu apari\u0163ia starului \u00een diferite ora\u015fe a fost denumit \u201ethe Taylor Swift effect\u201d, iar printre principalii c\u00e2\u015ftig\u0103tori ai acestui fenomen se num\u0103r\u0103 gigantul Uber, care se preg\u0103te\u015fte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[82,32492,16852,12721,26946],"class_list":["post-223976","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bani","tag-efect","tag-implicare","tag-industria-muzicala","tag-taylor-swift"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=223976"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223976\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=223976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=223976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=223976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}