{"id":223409,"date":"2024-01-20T14:56:46","date_gmt":"2024-01-20T14:56:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=223409"},"modified":"2024-01-20T14:56:46","modified_gmt":"2024-01-20T14:56:46","slug":"cum-a-transformat-un-tanar-o-pasiune-intr-un-conglomerat-mondial","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=223409","title":{"rendered":"Cum a transformat un t\u00e2n\u0103r o pasiune \u00eentr-un conglomerat mondial"},"content":{"rendered":"

\nJack O\u2019Neill a devenit un simbol al perseveren\u0163ei \u015fi inova\u0163iei \u00een lumea nautic\u0103. El a fondat un brand ce a redefinit moda \u015fi sporturile nautice, iar prin echipa sa de surfing \u015fi programele educative marine, a l\u0103sat o mo\u015ftenire durabil\u0103 \u00een lumea  pasiona\u0163ilor de sporturi acvatice \u015fi nu numai.<\/strong><\/p>\n

\nTraducere \u015fi adaptare: Ioana Matei <\/strong><\/p>\n

\n

\nCu un pansament peste un ochi \u015fi o barb\u0103 deas\u0103 \u015fi stufoas\u0103, chipul lui Jack O\u2019Neill, care a murit la v\u00e2rsta de 94 de ani, era cunoscut \u00een \u00eentreaga lume ca un logo al companiei care \u00eei purta numele. (…) Compania care a crescut din micul s\u0103u magazin de surf a ajuns s\u0103 v\u00e2nd\u0103 \u00eembr\u0103c\u0103minte sportiv\u0103 care a captivat imagina\u0163ia surferilor \u015fi skateboarderilor, devenind \u00een cele din urm\u0103 o marc\u0103 de mod\u0103 c\u0103utat\u0103\u201d, scrie The Guardian \u00een deschiderea articolului obituar de la moartea antreprenorului american la 94 de ani, \u00een 2017. Jack O\u2019Neill a fost un om de afaceri american \u015fi fondatorul companiei de \u00eembr\u0103c\u0103minte \u015fi pl\u0103ci de surf O\u2019Neill. El s-a n\u0103scut \u00een Denver, Colorado, dar familia sa s-a mutat \u00een Long Beach, California, unde a devenit un pasionat de surf.<\/p>\n

\nDup\u0103 al Doilea R\u0103zboi Mondial, unde a fost aviator \u00een Marina SUA, s-a mutat \u00een Oregon pentru a studia business la Universitatea din Portland. Dup\u0103 absolvirea din 1949, O\u2019Neill s-a stabilit \u00een Ocean Beach, lucr\u00e2nd ca salvamar, muncitor portuar, pescar, \u015fofer de taxi \u015fi v\u00e2nz\u0103tor. A continuat s\u0103 fac\u0103 surf \u015fi a povestit cum a fost concediat de la un loc de munc\u0103 c\u00e2nd a eliminat ap\u0103 s\u0103rat\u0103 din nas \u00een timpul unei \u00eent\u00e2lniri de v\u00e2nz\u0103ri. \u00cen 1952, el \u015fi so\u0163ia sa, fosta Marjorie Bennett, au deschis ceea ce el numea Magazinul de Surf \u00eentr-un garaj. \u201eTo\u0163i prietenii mei au spus: \u00abJack, vei vinde pentru cinci prieteni pe plaj\u0103 \u015fi apoi vei falimenta\u00bb\u201d, \u00ee\u015fi amintea el. \u00cen 1959, familia s-a mutat \u00een Cowell Beach din Santa Cruz, unde a deschis un alt magazin.<\/p>\n

\nDe\u015fi a \u00eenregistrat marca Surf Shop, el nu a impus exclusivitatea \u00eempotriva celorlalte sute de magazine care foloseau acela\u015fi titlu. Costumul de neopren O\u2019Neill, v\u00e2ndut cu sloganul \u201e\u00centotdeauna este var\u0103 \u00een\u0103untru\u201d, o referire la documentarul clasic despre surf The Endless Summer, a dus la o cre\u015ftere rapid\u0103 a v\u00e2nz\u0103rilor \u015fi la extinderea \u00een alte produse. \u00cen 1971, O\u2019Neill a pierdut un ochi \u00een timpul test\u0103rii curelei de surf, acum comun\u0103, dezvoltat\u0103 de fiul s\u0103u, Pat. \u00cen mod caracteristic, a transformat apoi plasturele de ochi \u00eentr-un simbol al companiei sale.<\/p>\n

\nO\u2019Neill a inventat vehiculul cu vele pe nisip, o ambarca\u0163iune cu vele pentru utilizare pe plaj\u0103 \u015fi a continuat s\u0103 zboare, \u00een principal \u00een baloane cu aer cald, decorate \u00een culorile O\u2019Neill, \u00een care ateriza la competi\u0163ii de surfing. P\u00e2n\u0103 \u00een anii \u201880, c\u00e2nd costumul s\u0103u de neopren era cel mai v\u00e2ndut \u00een lume, marca de surfing a companiei sale a devenit un accesoriu de mod\u0103. \u00cen cele din urm\u0103, firma a devenit parte a unui conglomerat interna\u0163ional, de\u015fi Pat conduce \u00eenc\u0103 afacerea.<\/p>\n

\n\u00cen 1964, a \u00eenfiin\u0163at Echipa de Surf O\u2019Neill, care a furnizat pl\u0103ci noi pentru copiii din zona Santa Cruz, iar \u00een 1996 a \u00eenfiin\u0163at O\u2019Neill Sea Odyssey, un program de educa\u0163ie ecologic\u0103 maritim\u0103 care a dus aproximativ 100.000 de copii pe catamaranul s\u0103u \u00een Sanctuarul Marin Na\u0163ional Monterey Bay. Propria sa cas\u0103, de pe Pleasure Point din Santa Cruz, avea vedere la ceea ce acum este desemnat oficial ca o rezerva\u0163ie mondial\u0103 de surfing. \u201eOceanul este viu \u015fi trebuie s\u0103 avem grij\u0103 de el\u201d, spunea el.  O\u2019Neill este supravie\u0163uit de a doua sa so\u0163ie, Noriko, fiii s\u0103i, Pat, Tim \u015fi Jack, \u015fi fiicele, Cathi, Bridget \u015fi Shawne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jack O\u2019Neill a devenit un simbol al perseveren\u0163ei \u015fi inova\u0163iei \u00een lumea nautic\u0103. El a fondat un brand ce a redefinit moda \u015fi sporturile nautice, iar prin echipa sa de surfing \u015fi programele educative marine, a l\u0103sat o mo\u015ftenire durabil\u0103 \u00een lumea  pasiona\u0163ilor de sporturi acvatice \u015fi nu numai. Traducere \u015fi adaptare: Ioana Matei Cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[31819,56742,8301],"class_list":["post-223409","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-jack-oneill","tag-magazin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=223409"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/223409\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=223409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=223409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=223409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}